Associate Manager of Social/Creative, Rent the Runway
$56.2-70.3k
4-5 days a week in office
Women's clothing subscription service
Be an early applicant
Women's clothing subscription service
501-1000 employees
Be an early applicant
$56.2-70.3k
4-5 days a week in office
501-1000 employees
Company mission
Rent the Runway's mission is to power women to feel their best every day.
Role
Who you are
- You have impeccable taste and aesthetic filter; You are proud of the content you publish and understand brand and community integrity is a necessary, non-negotiable standard
- Expertise in social analytics and reporting, with hands-on experience using Sprout Social and other reporting listening tools
- Deep understanding of social trends, pop culture, and viral moments, with the ability to translate them into engaging brand content
- A strategic mindset—able to see the big picture while managing the fine details of execution
- Creative excellence and storytelling ability, understanding what makes content resonate across Instagram, TikTok, YouTube, LinkedIn, and Substack
- Experience working in a fast-paced environment, with the ability to pivot and adapt quickly to industry changes
- A passion for brand-building and an intuitive grasp of how to engage audiences authentically and consistently
What the job involves
- As the Associate Manager, Social/Creative, you will own the day-to-day execution of our social media strategy for @RenttheRunway and our subproperties — @RTRMuse and executive channels
- From managing influencer and creator content, to leading daily publishing and performance reporting, you’ll be the quarterback of the brand’s social presence
- You’re someone who thrives at the intersection of creativity and data, with deep knowledge of what drives reach, engagement, and growth
- If you live and breathe social, have a pulse on emerging trends, and thrive in a fast-paced, creative environment—this is your opportunity to shape the voice and presence of a leading brand
- Manage Influencer/Creator Pipeline: Maintain 5–10 relationships with influencers and creators, ensuring smooth coordination of content delivery, alignment with briefs, and feedback on submissions
- Manage Outreach: Proactively create a rolodex of creators, influencers, customers, and tastemakers to appear on RTR original programming
- Own the Editorial Calendar: Build and maintain a cross-platform content calendar that ladders up to key brand moments, launches, and campaigns
- Advocate of Brand Identity on Social: Leading caption development and Community Management for all social posts across TikTok, Instagram, LinkedIn, Substack, and YouTube
- Post & Distribute Content: Own daily publishing across platforms, ensuring optimal timing, tagging, and formatting
- Lead Account Performance: Track and drive growth, engagement, and total impact across TikTok, Instagram, Pinterest, Substack, YouTube, and LinkedIn
- Daily & Weekly Reporting: Analyze performance metrics daily and compile weekly recaps with insights, wins, and next steps—especially attuned to virality, saves, and audience retention
- Trendspot & Move Fast: Identify and act on trends quickly, recommending reactive content or creator engagement that ladders into brand strategy
- Appear in RTR Content: Be an active “cast member” of RTR’s social content, comfortable with social media exposure
Our take
Rent the Runway seeks to profit from two important trends in apparel consumption: wanting to stay on top of the latest fashion trends while living and purchasing sustainably. By providing a platform for women to rent designer pieces, its users can have it all.
The company allows users to rent, subscribe, or buy designer apparel and accessories. It achieves this with its network of partnerships with hundreds of top designers and managing the crucial but complicated logistics in-house. It offers its partnered brands sophisticated analytics about potential customers in return for lower prices on designer garments.
Rent the Runway is now focused on diversifying revenue streams while reducing its costs. Its recent partnership with Amazon is an example of this new direction: while it will use this chanel sell to clothes previously rented through its platform, it will for the first time be selling new clothes based off of rental items modified in line with market data.
While moves such as this may well shift Rent the Runway towards profitability, it also risks undercutting the company's central message of sustainability and supporting the circular economy. The company believes that by creating better quality clothing it will nonetheless be aiding in the fight against fast fashion. Time will tell if this move helps or hinders the sustainability movement, but it is likely to boost Rent the Runway's bottom line regardless.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Apr 2020
$80m
SERIES G
Mar 2019
$125m
SERIES F
Total funding: $401.2m
Company benefits
- Generous Paid Time Off including annual leave, paid bereavement, and family sick leave - every employee needs time to take care of themselves and their family.
- Universal Paid Parental Leave for both parents + flexible return to work program - because we know your newest family member(s) deserve your undivided attention.
- Paid Sabbatical after 5 years of continuous service
- Exclusive employee subscription and rental discounts
- 401k match
- Work from home opportunities
- Comprehensive health, dental care and dependents care from day 1 of employment - Your health comes first and we’ve got you covered.
- Competitive Stakeholder Pension - taking care of your future
- Company wide events and outings - our team spirit is no joke - we know how to have fun!
- Hybrid Work - our corporate employees have the option to work remotely 3 days a week, in accordance with Company policies
Company HQ
Hudson Square, New York, NY
Leadership
Jennifer Hyman
(CEO)Prior to Rent the Runway, was director of business development at IMG where she focused on the creation of new media businesses for IMG's fashion division.
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