SaaS Growth Marketer, Admiral
Visitor relationship management
Open for applications
Visitor relationship management
21-100 employees
Open for applications
21-100 employees
Company mission
To help create a more sustainable and democratized internet by helping publishers build better visitor relationships and revenue.
Role
Who you are
- This role requires a creative thinker with a data-driven mindset and a passion for demand gen, who can thrive in a fast-paced startup environment
- Bachelor's degree in Marketing, Business, or related field. Advanced degree or relevant certifications are a plus
- Proven track record of driving user acquisition and revenue growth in a SaaS or technology-driven environment
- Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions
- Experience with marketing automation tools, CRM systems, and analytics platforms (e.g., Google Analytics, HubSpot, Salesforce)
- Excellent written and verbal communication skills, with the ability to craft compelling messaging and content for diverse audiences
- Creative thinker with a passion for innovation and problem-solving
- Ability to thrive in a fast-paced, collaborative startup environment and manage multiple projects simultaneously
What the job involves
- The ideal candidate will be responsible for developing and executing strategies to drive user acquisition, increase customer engagement, and ultimately accelerate revenue growth.
- User Acquisition: Develop and implement multi-channel marketing campaigns to attract new users and drive qualified leads to our SaaS platform. Channels may include but are not limited to: SEO, SEM, content marketing, social media, email marketing, and partnerships
- Conversion Optimization: Continuously analyze user behavior and optimize conversion funnels to improve key metrics such as trial sign-ups, demo requests, lead gen forms, and subscription conversions. Conduct A/B tests and experiments to identify and implement strategies that increase conversion rates
- Customer Retention and Engagement:Develop strategies to enhance user retention and increase customer lifetime value. Implem ent personalized communication tactics, drip campaigns, and in-app messaging to nurture leads and drive engagement throughout the customer lifecycle
- Data Analysis and Reporting: Utilize analytics tools to track marketing performance, analyze campaign effectiveness, and identify areas for improvement. Generate regular reports to communicate key metrics, trends, and insights to stakeholders. Have a strong understanding of funnel terms and metrics used by SaaS marketers, such as MQL, SQL, CAC, ARPU, and LTV
- Market Research and Competitive Analysis: Stay informed about industry trends, market dynamics, and competitor strategies. Conduct market research to identify new opportunities for growth and differentiation
- Collaboration and Cross-Functional Communication: Work closely with the product team to align marketing initiatives with product development and feature releases. Collaborate with sales, customer success, and other teams to ensure cohesive messaging and a seamless customer experience
Our take
Admiral is a Visitor Relationship Management (VRM) company helping media publishers build better relationships with their site visitors. Using AI-powered tools, Admiral enables publishers to engage users, manage copyright access and generate more revenue.
The platform delivers marketing automation for media, making it easier for publishers to connect with visitors, while also generating higher revenues through better visitor engagement. This approach is tailored for the digital world, that's shifting from traditional advertising models to one where authentic relationships and data privacy matter more.
Its model hasn't gone unnoticed, and the company has raised substantial funding. This will allow it to expand its reach globally, increase its resources and improve AI-powered marketing automation tools. As the digital landscape evolves, Admiral is ready to become a key player in the future of online publishing.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Company benefits
- Remote friendly
- Robust medical, dental and vision insurance plans
- 401k plan
- Parental leave
- Flexible paid leave
- Equity
Company HQ
University Heights, Gainesville, FL
Leadership
Dan Rua
(CEO)On the Board of Directors (former Executive Chair) at IZEA. Also on the Board Of Directors at Immersed Games, is a Managing Partner at Inflexion Venture Capital and Board Observer at CallMiner.
James Hartig
(Co-Founder)Experienced Web Designer having previously worked at Zotag and Distribution Data. They also worked a deVolf for 4 years as the CEO/Lead Developer and at Grooveshark as a Software Engineer.
Nathan Hagen
(Co-Founder)Began their career as a Teaching Assistant at the University of Florida Geoplan Center, where they also worked as a Research Assistant and Software Developer. After that, they joined Grooveshark as a Developer.
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