B2B Manager, Strava
Growth Marketing, Retention
$125-135k
+ Equity
3 days a week in office
Social network for tracking run and cycle routes
Be an early applicant
Social network for tracking run and cycle routes
501-1000 employees
Be an early applicant
$125-135k
+ Equity
3 days a week in office
501-1000 employees
Company mission
To create the most committed, close, and engaged athlete community on the internet.
Role
Who you are
- 4+ years of experience in lifecycle marketing, CRM, or email marketing
- Hands-on experience with marketing automation platforms; HubSpot and/or Braze experience strongly preferred
- Demonstrated ability to build and execute multi-stage lifecycle programs, not just one-off campaigns
- Experience in a B2B, partner-facing, or ecosystem role. You understand that the partner's success is your success
- Strong analytical skills — comfortable pulling and interpreting performance data, and using it to drive decisions
- Experience working in a cross-functional environment, managing multiple stakeholder relationships simultaneously
- Excellent written communication skills, with an eye for copy quality, audience tone, and email design
- Familiarity with A/B testing and experimentation frameworks (experience with tools like Eppo a plus)
- You're genuinely curious about what, and who, motivates people to move, and that curiosity shows up in how you approach this role
- You're energized by building: you see a lifecycle program that stops at one month and immediately start mapping what months two through twelve could look like
- You have a bias for action: you're comfortable moving fast, learning from results, and iterating — even when the brief isn't perfect
- You thrive at the intersection of art and science: you're just as comfortable drafting copy or reviewing email design as you are analyzing campaign performance in a spreadsheet
- You're a natural collaborator: you know how to work off a brief from a cross-functional partner, bring your own expertise to it, and make the output better than either team could have done alone
- You're curious about what "good" looks like: you're constantly benchmarking, asking questions, and pushing programs further than they've gone before
What the job involves
- We're looking for a B2B CRM Manager to join our Growth Marketing team and own lifecycle communications for three of Strava's most strategically important B2B audiences: our Athlete & Community Partnerships (ACP) program, Strava for Business, and our Developer Relations community
- In this role, you'll build and scale lifecycle programs from the ground up, translate audience insights into personalized campaigns, and partner closely with ACP, PMM, and cross-functional stakeholders to deliver the right message to the right partner at the right time
- Your work will directly drive community growth, affiliate revenue, and product adoption across Strava's most influential audiences
- Own and scale ACP lifecycle programs: Strategize, build and execute end-to-end lifecycle communications for Strava's Verified Athletes, Verified Clubs, Pro Athletes, and Affiliate partners. Move programs beyond onboarding into full retention, reactivation, and engagement journeys — across email, in-app, and push
- Execute Strava for Business communications: Manage BAU execution of in-app and email communications for the Strava for Business audience, ensuring consistent, high-quality delivery against a growing volume of campaigns. Identify and drive process improvements that reduce friction and increase performance
- Support Developer Relations lifecycle comms: Develop and maintain foundational lifecycle communications for third-party developers who build on Strava's API, ensuring this community is engaged, informed, and set up for success
- Partner cross-functionally to deliver: Work closely with ACP to execute against program briefs, and with PMM to align on GTM messaging and product moments. Serve as the Growth Marketing expert who brings channel, segmentation, and lifecycle expertise to every brief
- Build toward a more sophisticated program: Own the scalability of supporting technology and resources for B2B lifecycle, enabling better orchestration, segmentation, and visibility across all Strava touchpoints
- Measure and improve: Own email performance reporting (open rate, CTR, unsubscribes), track against program KPIs (attribution, affiliate revenue, CSAT), and surface insights that inform the next iteration
Our take
Strava has created an online network where runners, swimmers and cyclists can record fitness activities, and compare and compete with their community. It offers both a free and premium subscription service with added features. The company also partners with local councils and urban planners who purchase valuable journey data from Strava which can be used to map out cities and develop safer cycle paths.
The platform helps members discover and plan workouts, as well as offering a leaderboard which is updated using GPS as users compete for the top spot on particular fitness segments.
With over 125 million athletes and growing, Strava released several new product rollouts in 2024, including an AI-enabled leaderboard. A partnership with the wearable fitness tracker Oura will mean Strava software is available on wearables, taking the company into fresh competition with the likes of Peloton and Apple. In 2025, the company secured new funding in a round led by Sequoia Capital, growing its value to $2.2 billion.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2020
$110m
SERIES F
Oct 2014
$18m
LATE VC
Total funding: $151.4m
Company benefits
- Competitive base salary & stock options
- 100% company paid benefits for employees and families
- Flexible paid time off
- $2,000 annual professional development stipend
- Paid time off for volunteering
- 401(k) plan - with company matching
- $1000 annual gear stipend
- $500 annual gym or coaching reimbursement
- On-site fitness rooms with showers, lockers, and towel service
- Weekly team workouts – including remote employees
- Safe and secure bike storage on-site
- Weekly all hands meetings
- Employee resource groups
- Anti-racism nonprofit company matching program
- Free lunch on Wednesdays on-site
- Regular team happy hours
- Team offsites and company retreats
- Cell phone reimbursement
- Generous industry discounts on gear and activities
- Race entries to events we sponsor
- Snacks and stocked kitchens on-site
- Strava gear
Company HQ
Mission District, San Francisco, CA
Salary benchmarks
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