Staff Brand Designer, Webflow
$143.3-195k
US Salary is dependent on location. Canada range: $177,000 - $213,000 (CAD)
More information about location
Webflow is the agentic web marketing platform for go-to-market teams.
Posted today
Webflow is the agentic web marketing platform for go-to-market teams.
501-1000 employees
Posted today
$143.3-195k
US Salary is dependent on location. Canada range: $177,000 - $213,000 (CAD)
More information about location
501-1000 employees
Company mission
To bring development superpowers to everyone.
Role
Who you are
- BS/BA college degree or relevant experience
- 8+ years of experience spanning brand design and web design or development, with work that clearly shows both
- Demonstrated experience designing marketing websites as a primary surface of a brand—narrative, flow, and interaction across a journey, not just individual page layouts
- Deep, demonstrable Webflow expertise, including complex CMS structures, components, interactions, performance work, and system-level thinking
- Experience contributing to brand work beyond websites—campaigns, environments, editorial, motion, or product surfaces—with a view on how a brand system has to change shape in each
- Active AI fluency: you are already using AI and agentic tooling in real production work, and can show what you have built with it, what you have thrown away, and how you tell those apart
- Familiarity with code: you read HTML and CSS comfortably, can follow and adapt JavaScript, and are not stuck when a build needs to go past the visual editor. Professional development experience is not required
- A portfolio that shows both identity-level craft and shipped, high-traffic sites you can speak to at the architecture level
- You’ll thrive as a Staff Brand Designer if you:
- Think about a website as an experience with pacing and narrative, rather than a set of pages to be laid out
- Treat new tools as material to be tested rather than trends to have an opinion about, and can tell the difference between a capability and a demo
- Move fluidly between a type-scale decision and a CMS schema decision, and consider neither beneath you nor outside your job
- Are as interested in what the brand does in a room or a keynote as in what it does in a viewport
- Like that the work is public evidence—people inspect how webflow.com is built to decide what the platform can do
- Reach for a prototype before a deck, and would rather show the thing working than describe it
- Think in systems first, and can explain why you structured something the way you did three releases later
- Care about craft at the level of a 40ms transition and a 200-page class system in equal measure
- Bring calm and clarity to complex, fast-moving launches, and would rather surface a risk early than absorb it quietly
- Want meaningful technical ownership without formal people management, and get real satisfaction from scaling your impact through standards, tooling, and mentorship
- Communicate well with people who don't share your vocabulary, and give feedback that makes work better rather than smaller
- Have opinions about where the web is going as agents take on more of the building, and are already testing them in production
- Stay curious and open to growth—demonstrating a proactive embrace of AI, and actively building and applying fluency in emerging technologies to elevate how we work, drive faster outcomes, and expand collective impact
What the job involves
- We're looking for a Staff Brand Designer who works in the space between brand and web—someone who can hold a brand idea and build it themselves
- Our marketing site is where most people meet Webflow, which makes it the primary surface of our brand rather than a place we put finished work
- You'll design that experience and take it all the way into production on our own platform
- The brand doesn't stop at the site, though—it shows up in campaigns, conference environments, film, and the product itself—and you'll work across those surfaces too
- The border between those disciplines is disappearing in practice: a conference identity now ships as a motion system and a site in the same breath, and an announcement has to hold in a keynote and a viewport in the same week
- This role also sits closest to the edge of what's newly possible, so we care most about someone who is already experimenting—putting AI and agentic tooling to real use and bringing back what holds up
- You'll sit on Brand Studio, Webflow's in-house creative team, as a senior individual contributor working alongside brand designers, motion, and marketing partners
- Design the web as our primary brand surface
- Treat webflow.com as the place most people meet the brand, and design it as an experience rather than a stack of sections
- Shape pacing, narrative, and flow across a visitor's path, not just the layout of individual pages
- Express the brand through behavior—type, motion, interaction, and state—not only through how a frame looks at rest
- Extend the brand system into web-native patterns and components that other designers and marketers can use without you in the room
- Work in the space between brand and web
- Design and build in the same motion, carrying work from brand idea to shipped page without handing it off at the seam
- Act as the primary technical owner of Webflow's marketing surface area, from CMS architecture to component systems to publishing workflow
- Build on Webflow as our most sophisticated customer, so the site stands as proof of what the platform can do rather than an exception to it
- Hold the craft bar on brand expression and the technical bar on implementation at the same time, and know when the two are in tension
- Make architectural calls that balance ambition against performance, scalability, and the cost of maintaining them a year from now
- Ship launches, campaign pages, and fixes with speed and accuracy under real deadline pressure, including moments like Webflow Conf, and own performance, accessibility, and SEO health as ongoing commitments
- Work across the brand's other surfaces
- Bring the same standard to work that isn't a website: campaign systems, conference environments, editorial, film, and the brand's expression inside the product
- Design for coherence across surfaces, so an idea that starts on the site still holds up in a keynote, a video, or a physical space
- Understand how a brand system has to behave differently in each medium, and help evolve the system itself rather than only its web expression
- Experiment, and put what works into production
- Work in the open with AI-assisted design and development, generative code, and agentic build tooling, and bring back what actually holds up under a quality bar
- Explore advanced and pre-release platform capabilities and ship them ahead of the market
- Build the experiments that make an argument—a working prototype that settles a debate faster than a deck would
- Use generative and agentic tooling where it closes the gap between designing a system and building it, which is increasingly the same act
- Develop the team's practice as you go, so a tool you proved out this month is something everyone is using next month
- Feed real practitioner insight back to Product and Engineering, because you're building on the thing we sell
- Unblock the business
- Partner with Brand Studio, Product Marketing, Growth, Legal, and Events to get campaigns and launches live without compromising the site
- Reduce dependency bottlenecks by making your expertise available early, when decisions are still cheap to change
- Mentor designers and marketers through pairing, feedback, and the systems and guardrails you build for them
- Translate technical constraints into plain language so non-technical partners can make good tradeoffs themselves
- In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role
Our take
Webflow is an AI-native web experience platform that enables teams to design, build, manage, and optimize high-performing digital experiences across the entire website lifecycle — from creation to conversion — without relying on fragmented tools or constant developer handoffs.
Unlike traditional website builders or legacy CMS platforms, Webflow combines visual development, content management, optimization, analytics, localization, governance, and enterprise-grade hosting into a single, integrated system. This allows marketing, design, development, and growth teams — and increasingly AI agents — to collaborate in one shared environment while maintaining brand consistency, security, and control.
Built for a world where websites must perform for both humans and AI systems, Webflow helps organizations stay discoverable and relevant as search, personalization, and content consumption evolve. Native AI capabilities are embedded directly into core workflows, accelerating everything from site creation and content updates to experimentation, personalization, and AEO (AI Engine Optimization).
Today, over 3,000 organizations — from startups and agencies to global enterprises including Dell, Spotify, Dropbox, and Upcwork — use Webflow to build brand-forward digital experiences that drive measurable business results. With a strong partner ecosystem, enterprise adoption momentum, and more than $330M in funding, Webflow is redefining how modern teams build and scale on the web.
Rather than replacing developers, Webflow shifts development effort to where it matters most — freeing teams to move faster, operate more efficiently, and evolve their digital presence without replatforming as their needs grow.
Steph
Company Specialist at Welcome to the Jungle
Meet the team
30 people
Petra Ghamlouch, Account Executive, EMEA
Insights
Company
Employee endorsements
Challenging work
"I've learned more in my time at Webflow than I have at any job before, and most of it happened by doing, not by sitting in a training. If you want..."
Funding (last 2 of 5 rounds)
Mar 2022
$120m
SERIES C
Jan 2021
$140m
SERIES B
Total funding: $335.1m
Company benefits
- Modern & inclusive healthcare coverage
- Retirement saving matches and financial planning
- Flexible paid time off
- Annual retreat and offsites
- WFH Office setup budget
- Health and wellness stipend
- Remote work reimbursements for phone & wifi
- Webflow subscription discount
- Remote-first flexibility
Company values
- Build Lasting Customer Trust
- Win, Together
- Reinvent Ourselves
- Deliver with Speed, Quality, and Craft
Company HQ
Financial District, London
Articles
Leadership
Vlad Magdalin
(Co-Founder & Chairman)Vlad Magdalin is Webflow's co-founder and Chief Vision Officer, leads the vision for a more accessible, expressive, AI-powered web, and never misses a chance to nerd out about great design.
Sergie Magdalin
(Co-Founder)Sergie spent 4 years as a freelance Graphic Designer before joining NameMuir Skate as a Web & UX Designer.
Linda Tong
(CEO)Linda became CEO in 2024 after serving as Webflow’s President and COO. She’s shaping the next era of the web and leads with a people-first approach grounded in clarity, trust, and learning.
Adrian Rosenkranz
(Chief Revenue Officer)CRO at Webflow, guiding teams that support customers at every step. He’s a seasoned GTM leader who believes AI should amplify creativity—and that strong, people-first teams drive meaningful growth.
Rachel Wolan
(Chief Product Officer)Webflow’s CPO and a builder at heart, Rachel leads product, and design teams with creativity and clarity. With 20+ years of experience, she’s focused on scaling AI-native products that empower people.
Allan Leinwand
(Chief Technology Officer)Webflow’s CTO with a passion for empowering builders. Former tech leader at Shopify, Slack, and ServiceNow, he’s spent his career scaling platforms that shape how people work, create, and connect.
Craig Mestel
(Chief Financial Officer)Webflow’s CFO, known for scaling teams, leading IPOs, and making sense of complexity with data. He’s at his best in high-growth environments where he can build, mentor, and help teams win together.
Mike Podobnik
(SVP, People)Webflow’s SVP of People, known for scaling global teams and shaping cultures where people do their best work. He brings clarity, accountability, and deep partnership to every stage of growth.
People progressing
Five roles in five years at Webflow, each one built from scratch. Now leading GTM Strategy & Operations, turning product releases into go-to-market impact.
From Webflow community builder to Senior Solutions Architect, Jon spent nearly a decade building with the platform before joining the team behind it.
Diversity, Equity & Inclusion at Webflow
Ulysses Smith (Diversity, Equity & Inclusion Lead)
- Webflow exists so anyone can bring ideas to life on the web. The same belief drives how we build our team. Diverse perspectives spark new ideas, and when everyone's empowered to create, we all Flow Forward faster. The web is for everyone, and so is the team building it.
- Behind any exceptional web experience is an effort to bring in diverse, unique perspectives that understand how different people interact with the web (and the world). We’re committed to better understanding the people we work with and build for. Our work is never done — but here’s how we’re doing so far: https://webflow.com/company/diversity-equity-inclusion
- Webflow has eight identity-based Employee Resource Groups (ERGs) that we call our Flow Communities.They're our spaces to connect, collaborate, and lead together. They bring together employees who share a common identity, lived experience, or allyship interest to foster inclusion, spark innovation, and shape a culture of belonging across our global teams. Our Flow Communities include: 1️⃣ Asians@Webflow 2️⃣ Blackflow 3️⃣ Caregivers@Webflow 4️⃣ Disability@Webflow 5️⃣ Latinoflow 6️⃣ Queerflow 7️⃣ Webflow Vets 8️⃣ Women@Webflow
- “Fostering a diverse and inclusive culture at Webflow is imperative. It encourages new ways of thinking and collaboration, helping us better understand each other and who we’re serving. By valuing varied perspectives and experiences, we become more creative, better at problem-solving, and engage in richer discussions, ultimately leading to stronger business outcomes.” - Linda Tong, Webflow CEO
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