Growth Marketing Lead, Imprint

• Experience: 3+ years in acquisition/growth marketing—preferably in consumer credit, fintech, or financial services
• Analytical Mindset: Demonstrated ability to analyze acquisition data, identify key levers, assess source quality, and deliver data-driven recommendations
• Hands-on experience optimizing paid and partner channels for both quality and scale
• Track record of identifying and launching new acquisition channels or capabilities
• Proficient in SQL for campaign and cohort analysis (Snowflake, BigQuery, or Redshift experience preferred)
• Strong understanding of marketing analytics tools (e.g., Google Ads, Meta Ads, Tableau, Looker, or similar)
• Comfort operating in a fast-paced, data-first environment, collaborating across teams to drive measurable impact
• Clear communicator who can distill data into insights and actions
• Experience leading cross-functional initiatives with a high degree of complexity

Desirable

• We’re looking for a Growth Marketing Lead to accelerate the growth of our credit card customer base across channels.
• You’ll blend creative strategy with technical rigor — using data to drive smarter targeting, optimize channel performance, and test new ways to reach high-quality customers
• You’ll work cross-functionally to identify where the best customers come from, how to reach them efficiently, and what new acquisition capabilities will unlock the next stage of growth for Imprint
• Develop and execute customer acquisition campaigns across paid, owned, and partnership channels (digital, affiliate, direct mail, etc.) focused on credit card customers
• Stand up new acquisition channels, tactics, and capabilities to drive growth, diversify reach, and enhance marketing agility & precision
• Evaluate and manage existing acquisition sources for efficiency and ROI
• Lead tests to validate new channels, creative, and targeting strategies
• Analyze acquisition results by customer profile, funnel stage, and source quality to identify opportunities to improve CAC/conversion and how to scale effectively
• Use SQL (Snowflake) to query and analyze performance data, segment customers, and generate actionable insights to guide testing, optimization, and scaling decisions
• Collaborate cross-functionally to align on acquisition goals, audience targets, and customer quality metrics
• Own reporting and optimization cadence, communicating results and recommendations to cross-functional stakeholders
• The marketing team is responsible for driving rapid customer growth through innovative acquisition strategies and 1:1 personalized lifecycle communications across all channels
• This team aggressively tracks and helps grow our customer franchise by optimizing customer journeys through tactics derived by analyzing trends in customer shopping behavior, needs, intents, and responses. We collaborate closely with our leaders, cross-functional teams, and merchant partners to achieve ambitious growth targets