Marketing Lead, Metalab
More information about location
Product & interface design studio
Open for applications
Product & interface design studio
101-200 employees
Open for applications
More information about location
101-200 employees
Company mission
To help everyone from tiny early-stage startups to Fortune 500 companies build products that are simple, beautiful, and easy to use.
Role
Who you are
- 3–5 years of experience in content marketing, social media, or brand marketing, ideally within a creative agency or product-led environment
- Strong project management skills and comfort juggling multiple workstreams
- Proven experience managing brand social media accounts
- Strong writing and editing skills with an eye for detail
- Familiarity with analytics and reporting tools for social and web performance
- Highly organized, proactive, and comfortable working from strategic direction
- A strong appreciation for design, storytelling, and craft
- Research shows that women and other marginalized groups tend to only apply for a job when they meet every single criteria. Does this role sound like it was made for you, yet you don’t check every box? Reach out anyways!
What the job involves
- We’re looking for a Marketing Lead to join our marketing team and help drive the day-to-day execution of Metalab’s content and social presence
- Reporting to the Marketing Director, this role is responsible for keeping our editorial engine running across case studies, blog content, and social channels, ensuring consistency, quality, and momentum across everything we publish
- This role is highly collaborative and execution-focused
- You’ll work closely with designers, writers, and internal teams to translate strategic direction into polished, on-brand content that reflects Metalab’s point of view and craft
- Success in this role means shipping high-quality work consistently, maintaining strong operational discipline, and helping Metalab show up with clarity and confidence across digital channels
- Project manage the production of case studies from brief to publication, coordinating timelines, reviews, and handoffs with designers and internal teams
- Manage the editorial calendar across case studies, blog posts, and supporting content
- Coordinate content drafts, edits, approvals, and publishing workflows
- Ensure all content aligns with Metalab’s voice, standards, and strategic priorities
- Manage day-to-day execution across LinkedIn, X, Threads, and Instagram
- Write captions and supporting copy based on established brand and thought leadership direction
- Schedule and publish posts, monitor engagement, and respond to comments and messages
- Translate longer-form content and ideas into social-native formats
- Maintain and manage the social content calendar in alignment with broader marketing initiatives
- Project management
- Own the marketing content calendar and ensure deadlines are met
- Coordinate with designers, contractors, and internal stakeholders to keep work moving
- Identify risks, bottlenecks, or gaps early and proactively address them
- Track performance across content and social channels
- Prepare regular reports and insights to inform future planning
- Monitor what is resonating and flag opportunities for improvement
Our take
MetaLab, founded in 2006, has established itself as one of the most respected design studios in the industry. Since its inception, the company has designed products for some of the biggest names in tech and entertainment, including Apple, Google, Disney, Uber, TED, Tinder, Slack, and Headspace.
The company's story is especially remarkable considering its founder, Andrew Wilkinson, was just 20 years old when he launched MetaLab. Since then, Wilkinson has gone on to achieve significant success with Flow, a task management SaaS company and Tiny Capital, a tech-focused holding group.
MetaLab's continued success is a testament to its ability to adapt to a constantly evolving design landscape. Recent projects, including work for sports media startup The Athletic and meditation app Waking Up, showcase Metalab's ongoing growth in the design industry. It also launched Metalab Ventures, which will invest long-term in new startups.
Steph
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Company benefits
- Remote & IRL: We've been doing remote work since '06 and wouldn't have it any other way — and make space for quality time in-person to stay connected
- 4.5 day weeks We take half-day Fridays because there's life outside of work
- Unlimited time off: Unlimited PTO (really). We want everyone to be healthy and get time to give back
- Zero timesheets: We are focused on the results and quality of our work — not on counting hours
- Learning & Growth: Custom opportunities to invest in your career growth
- Flex hours & locations: For a schedule that's one-size-fits-you
- Equity program: Make an impact on the world's leading products and sometimes have a stake in them, too
- Health & wellness coverage: Both mental and physical benefits so you can be your best on and off the screen
- Parental leave: We give 16 weeks of paid and protected leave for primary caregivers
Company HQ
Downtown, Victoria, BC
Leadership
Luke Des Cotes
(CEO)Initially joined Metalab in 2015 as a Client Partner, since then, they have worked in a number of roles, becoming CEO in 2023. Previously they worked as an Account Executive at TBA Digital and as a Busines Development Manager at Red Label Communications.
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