Product Marketing Manager, SonderMind
Consumer, App
$132-165k
More information about location
In-person and online therapy platform
Be an early applicant
In-person and online therapy platform
501-1000 employees
Be an early applicant
$132-165k
More information about location
501-1000 employees
Company mission
To improve individuals' mental and behavioral health to create a happier and healthier world.
Role
Who you are
- The role requires a strategic, creative, and highly analytical marketer who can work cross-functionally to ensure our app resonates with clients, delivers value, and drives long-term engagement
- 7–9 years of product marketing experience, ideally in consumer-facing apps, SaaS, or health tech
- Proven track record of driving GTM success and delivering measurable growth
- Experience working with cross-functional teams, including Product, Growth, and Engineering. Exceptional storytelling skills with the ability to translate technical features into user-friendly benefits
- Strong data and analytical skills; experience with tools like Google Analytics, Amplitude, or similar platforms
- Ability to manage multiple priorities and thrive in a fast-paced, collaborative environment
- Strategic thinker with a creative approach to problem-solving
- Passionate about mental health and digital innovation
- Results-driven, self-starter with a bias for action and accountability
- Highly collaborative and adaptable
- Comfortable working in a fast-paced, evolving startup environment
- Passion for mental health awareness and technology
- Exceptional project management and prioritization skills
What the job involves
- As Product Marketing Manager, (Consumer/App), you will own the end-to-end strategy for positioning, messaging, and driving adoption of SonderMind’s consumer-facing app
- This app is the digital front door to our ecosystem, offering therapy, psychiatry, meditation, and self-guided mental health tools
- We are seeking a strategic, innovative product marketing leader who can: (1) Transform complex product features into compelling user narratives; (2) Drive user acquisition and engagement through data-driven marketing strategies; and (3) Create a holistic approach to positioning SonderMind's digital mental health ecosystem
- This individual will partner closely with Product to translate consumer insights into impactful campaigns and feature launches, ensuring SonderMind continues to set the standard for innovation in digital mental health care
- Develop a comprehensive positioning strategy that differentiates SonderMind's app in the competitive digital mental health market
- Create nuanced messaging frameworks that speak to diverse user personas (e.g. Millennial females, caregivers, teens/students)
- Craft compelling value propositions that articulate the unique benefits of our integrated mental health platform
- Design and execute comprehensive launch plans for new app features and product updates Develop multi-channel marketing strategies that drive awareness, user acquisition, and retention
- Create detailed marketing playbooks for each product feature launch
- Develop pre-launch and post-launch performance tracking mechanisms
- Conduct deep-dive user research using qualitative and quantitative methodologies
- Analyze user behavior data to identify engagement patterns, drop-off points, and optimization opportunities
- Develop user personas and journey maps to inform product and marketing strategies Collaborate with UX research team to translate insights into actionable marketing strategies
- Develop rich, empathetic content that demystifies mental health care
- Design user onboarding experiences that drive initial and sustained engagement
- Create compelling narratives across multiple channels: app copy, marketing emails, social media, website, app store descriptions
- Develop educational content that increases user understanding and comfort with mental health services
- Act as a strategic bridge between Product, Design, Engineering, and Growth teams
- Facilitate cross-functional workshops to align product features with market needs
- Develop comprehensive communication plans for major product initiatives
- Create internal training materials to ensure team-wide understanding of product positioning
- Establish and track comprehensive KPI dashboards for app performance
- Conduct regular competitive analysis to identify market opportunities
- Develop A/B testing strategies for marketing campaigns and in-app messaging
- Create monthly and quarterly performance reports for leadership
- Design referral and viral marketing strategies to increase app adoption
- Explore partnerships with mental health influencers, organizations, and platforms
- Develop retention strategies that encourage long-term user engagement
- Create innovative campaign concepts that break through digital marketing noise
- Represent SonderMind at industry conferences and events
- Contribute to thought leadership content in digital health publications
- Build SonderMind's reputation as an innovative leader in digital mental health care
- What does success look like?
- X% year-over-year growth in app downloads and active users
- X% improvement in user retention rates
- X% increase in user engagement with app features
- Development of a clear, differentiated market position
- Successful launch of at least 8 major product features with measurable user adoption Establishment of SonderMind as a thought leader in digital mental health
Application process
- This position will be an ongoing recruitment process and will be open until filled
Our take
Demand for mental health services in the U.S. is soaring, yet therapeutic services are generally expensive, uniform, and hard to access for the majority of people. This is mainly due to the fact that most mental health practitioners don't accept insurance or work within a healthcare infrastructure.
SonderMind tackles the shortage of accessible mental health services by providing a digital network that matches the specific needs of patients with mental health specialists. What's more, the patient’s insurance coverage network is considered when determining a match, allowing users to find personalized therapeutic services that fit within their budget.
In addition to its therapy recommendation service, Sondermind also provides tools for therapy booking, organization, and billing. Ultimately, the startup has taken an interesting stance within the therapy landscape by focusing on providing personalized and easy-to-use booking services that are flexible within different budgets and insurance plans.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Jul 2021
$150m
SERIES C
Apr 2020
$27m
SERIES B
Total funding: $183.2m
Company benefits
- We work to support our employees wherever they are in life
- We offer health, vision, dental, disability, and mental health coverage
- And beyond that, you're required to take at least three weeks of PTO each year!
Company values
- Curious - Seek to understand and pull the thread
- Courageous - Take action, even when uncomfortable
- Lightful - Assume positive intent in others
- Authentic - Say what you mean, mean what you say – act accordingly
- Bucketworthy - Don’t let your bucket leak
Company HQ
Cherry Creek, Denver, CO
Articles
Leadership
Mark Frank
(CEO & Co-Founder)Co-founded SafeImageMD in 2012. Former Chairman on the Board of Directors for AfterOurs Urgent Care prior to co-founding SonderMind.
Shouvick Mukherjee
(CTO & Co-Founder)They have extensive experience in engineering and have held many VP roles in various companies, including Yahoo and Walmart eCommerce.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 8 more jobs at SonderMind