Senior Director of Growth and Customer Marketing, Snappy
Salary not provided
+ Annual target bonus
Hubspot
Intercom
SEMrush
Expert level
Remote in US
More information about location
All-in-one enterprise gifting platform
Open for applications
All-in-one enterprise gifting platform
201-500 employees
B2BEnterpriseHReCommerce
Open for applications
Salary not provided
+ Annual target bonus
Hubspot
Intercom
SEMrush
Expert level
Remote in US
More information about location
201-500 employees
B2BEnterpriseHReCommerce
Company mission
Snappy's mission is to spread smiles across the world.
Role
Who you are
- The ideal candidate will have a proven track record of delivering exceptional results in high-growth stage companies, balancing strategic vision with hands-on execution
- Minimum 10+ years in B2B marketing, with a focus on enterprise sales, Account-Based Marketing (ABM), and driving customer acquisition and retention within high-growth, scaling environments
- Proven experience in successfully implementing both Product-Led Growth (PLG) and Sales-Led Growth (SLG) strategies.Multi-Channel
- Demonstrated ability to design and execute integrated, multi-channel campaigns across digital, offline, and partner channels to achieve strategic objectives and drive growth
- Proven track record in mapping and optimizing the customer journey across various touchpoints, enhancing engagement, conversion, and retention rates throughout the funnel
- Strong experience in managing and influencing cross-functional stakeholders to align on goals and execute complex marketing initiatives. Ability to influence without direct authority
- Demonstrated success in developing and executing marketing strategies that drive significant revenue growth, customer acquisition, and expansion in dynamic, fast-paced settings
- Ability to balance strategic vision with hands-on execution, effectively managing both high-level initiatives and detailed implementation
- Proven experience in driving website optimization strategies to improve user experience, conversion rates, and support marketing goals
- Strong proficiency in analytics, reporting, and the ability to leverage data to guide strategic marketing decisions and optimize performance
- Proficiency with leading marketing technologies such as HubSpot, SEMrush, Influ2, Intercom, and Google tools for paid advertising
- Experienced in building and optimizing a comprehensive marketing tech stack using innovative technologies, with a keen interest in leveraging AI to make marketing strategies more impactful
- Extensive experience in building and scaling high-performing, engaged marketing teams in growth-focused environments, with a strong track record of leading through influence and driving cross-functional collaboration
- Exceptional communication, project management, and leadership skills, with a proven ability to collaborate across functions and influence senior stakeholders
What the job involves
- We are looking for a strategic, results-driven marketing leader to serve as our Sr Director of Growth and Customer Marketing
- This role is pivotal in driving customer acquisition, retention, and expansion across all segments, with a strong emphasis on enterprise strategies
- They will successfully execute marketing initiatives that accelerate revenue growth, deepen customer engagement, and enhance lifetime value
- Develop and implement comprehensive marketing strategies to drive customer acquisition, retention, and revenue growth across all segments, with a focus on enterprise strategies and Account-Based Marketing (ABM) for high-value clients
- Reporting directly to the CMO, this role will shape and lead critical marketing efforts that drive business growth
- Own and optimize key marketing channels, including paid search, paid campaigns, event marketing (both online and offline), in-app messaging, and email marketing. Manage marketing budgets effectively to maximize ROI and ensure efficient allocation of resources
- Lead customer marketing efforts aimed at enhancing retention and driving upsell opportunities. Develop and execute lifecycle marketing strategies, leveraging in-app messaging and personalized communication to deepen customer engagement and increase lifetime value
- Drive website optimization strategies to enhance user experience, improve conversion rates, and support overall marketing goals. Collaborate with cross-functional teams to ensure the website aligns with business objectives and effectively engages target audiences
- Own reporting on the impact of growth marketing initiatives and channels, including paid campaigns, events, in-app messaging, and email marketing
- Develop, monitor, and communicate key performance metrics such as lead quality, pipeline contribution, and customer acquisition cost (CAC) to measure the effectiveness of these channels and optimize for improved performance
- Work closely with Marketing Ops to ensure data integrity, optimize marketing processes, and support seamless execution of marketing initiatives.
- Leverage insights and analytics provided by Marketing Ops to make data-driven decisions, optimize performance, and clearly communicate outcomes to stakeholders
- Collaborate with Brand and Product Marketing to ensure alignment with brand positioning and messaging in all growth and customer marketing efforts, maintaining consistency and effectively communicating the company's value proposition
- Champion a culture of innovation and experimentation, exploring new channels, tactics, and technologies to stay ahead of industry trends and drive continuous improvement
- Build and lead a high-performing growth and customer marketing team, fostering a culture of innovation, collaboration, and results-oriented execution. Mentor and develop team members within your scope to achieve their full potential
- Partner with Go-to-Market (GTM) teams, Product, Data, and the rest of the marketing team, including Marketing Ops, Brand, and Product Marketing, to ensure cohesive execution of marketing initiatives and alignment with overall business objectives
- Work closely with the sales team to support pipeline generation and accelerate deal cycles
- You might be expected to work outside of normal working hours from time to time
Our take
International startup Snappy is a platform that helps clients use AI and demographic data to select and send employee gift proposals, which are not finalized until accepted by the employee. The platform can be integrated into existing HR platforms which helps streamline the budget and impact of corporate giving – which totals over $125 billion annually.
The proven potential of the right gift to clients and employees is something larger corporations appreciate – and the likes of Microsoft, Adobe, and Uber are already Snappy clients. Snappy has seen its business enjoy substantial year-over-year growth, and its demonstrable success shows that Snappy is answering real market demand for impactful gifts and is leveraging its edge over more impersonal competitors like gift card services.
If it continues as planned with refining its gift selection algorithms and expanding its product partnerships, Snappy stands to capitalize on the lucrative market of corporate gifting – and shape it, too, as remote-first working develops.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Led by a woman
Company
Employee endorsements
Team energy
"The energy at Snappy is amazing! We all spend a lot of time focusing on our roles and day to day functions - but when we collaborate or company..."
Company benefits
- Comprehensive medical plan package
- 401(k) match
- Flexible PTO
- Up to two paid days off to participate in volunteer programs
- Welcome gift, holiday gifts, and “just because” gifts! Plus, many of our amazing gifting partners offer discounts to our team!
Company values
- Positive
- Passionate
- Humble
- Fearless
Company HQ
Union Square, New York, NY
Articles
Leadership
Hani Goldstein
(CEO)BA in Psychology from Tel Aviv University, followed by Business at Stanford. Served as attorney in Israeli Justice Ministry before founding Snappy in 2015.
Diversity, Equity & Inclusion at Snappy
Gabrielle Moore (Manager, DE&I)
- Diversity, Equity, and Inclusion (DE&I) is very important at Snappy because our diverse population is truly the key to our success. At Snappy, we understand that prioritizing DE&I provides intrinsic motivation for our team members to consistently perform at the highest level and exceed personal & professional goals; thus creating success for our business.
- We have cultivated a powerful community of extremely talented and kind individuals, but in order to maintain this unique culture, DE&I has to be at the forefront of every action we take at Snappy.
- In our community, we focus on attracting and retaining exceptional diverse talent, refining systems & processes that holistically promote equity, and empowering each team member to be as creative & innovative as possible.
- We have created this environment by ensuring that every team member respects each other and feels respected, by maintaining an internal community that mirrors the diverse cultures that are represented by our users, and by continuing to uphold the values that are pillars to the mission of Snappy: “being Positive, Passionate, Humble, and Fearless”
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