Digital Marketing Manager, Retool
$98.3-190k
Salary varies depending on location
More information about location
Low-code internal tools building software
Open for applications
Low-code internal tools building software
201-500 employees
Open for applications
$98.3-190k
Salary varies depending on location
More information about location
201-500 employees
Company mission
Retool's mission is to create the future of internal software by making software development for engineers simpler and more accessible.
Role
Who you are
- 5+ years of digital marketing experience with a B2B or developer tools startup
- 3+ years experience managing webinar and content syndication programs
- 2+ years experience managing digital presence on review websites, online directories and online forums
- Experience working with the BDR and Sales team to ensure alignment of goals and establish SLAs on handoffs
- Experience measuring, analyzing, and reporting performance of programs and campaigns and developing optimization strategies
- Familiarity with Salesforce and Hubspot (or other similar CRM and marketing automation tools)
- Excellent communication and presentation skills
- Strong project management skills, with an ability to keeping multiple work streams and cross-functional partners and vendors in sync around timelines
- Strong ownership mindset to do whatever is needed to deliver the best marketing to our customers
What the job involves
- As the Digital Marketing Manager at Retool, you’ll create and execute our digital marketing strategy, supporting our broader Demand Gen integrated campaigns motion to accelerate our pipeline, and scale marketing channels while promoting our product and content efforts
- We’re a fast-paced startup with plenty of room to experiment and create immediate impact from your work
- You’ll get to wear different hats and work across many teams at Retool
- You’ll plan, execute and manage digital programs like webinars, content syndication, review sites and Retools presence across various forums to further sign-ups and to generate leads
- You’ll also coordinate with various internal teams such as Integrated Campaigns, Product Marketing, Performance Marketing and Operations to ensure our digital strategy is aligned to the campaigns an messaging we have in market
- Your north-star KPI will encompass both quality and quantity measured as contribution to the pipeline from a new logo, expansion and an upsell motion
- As part of a rapidly scaling team that is setting the marketing strategy you will have the opportunity to assist in various other areas of demand generation and growth as they arise
- It is a great opportunity to make an immediate impact and be critical piece of the foundation of Demand Gen moving into the future
- You’ll be working with almost every Retool, but will most often be partnering with marketers, designers, finance, and go-to-market teams to execute on marketing campaigns at scale
- Build, scale, and optimize digital marketing channels like webinars, content syndication and review websites
- Align Retool’s digital strategy with the broader integrated campaigns motion to deliver predictable pipeline
- Build and maintain Retool’s presence on review sites, online directories and online forums
- Run experiments to improve success metrics across programs and campaigns
- Create programs targeting every stage of the demand funnel to accelerate pipeline generation
- Evaluate and track key success metrics across the digital marketing programs and channels (e.g., performance, ROI, etc.), and provide recommendations on budget distribution across different programs and tactics
- Keep the programs and campaigns efficient and build streamlined reporting processes to communicate our impact with the right stakeholders
- Interact with customers and prospects to understand the voice of the customer and help inform our strategy moving forward
Our take
Retool allows developers to build internal applications quickly using a complete set of ready-made building blocks. These internal applications can be used to display company data from a range of sources, including Redis, Salesforce, Google Cloud, and Slack.
For a monthly fee, the platform enables companies to save time that they would have otherwise spent on developing their own internal applications. Retool brands itself as 'low-code,' meaning that it is easy to use and customize. There is a huge demand for systems that allow teams to analyze the data they already have. Retool already counts brands such as Amazon, Philips, Peloton, NBC, and Mercedes-Benz as customers.
Retool was founded in 2017, and the company is now valued at over $1 billion. Founded by Oxford graduate David Hsu, the management team includes ex-Stripe and ex-Airbnb employees with plenty of experience in taking a company from a start-up to a global brand. Retool was awarded $45 million in Series C in 2022, which it is using to expand its workforce, tweak its platform, and develop new products.
Steph
Company Specialist at Welcome to the Jungle
Insights
38% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jul 2022
$45m
SERIES C
Dec 2021
$20m
SERIES C
Total funding: $165.3m
Company benefits
- Competitive healthcare, dental and vision benefits
- Breakfast, lunch and dinner at our San Francisco and New York offices
- $1,200 annual stipend for anything learning-related (books, conferences, classes, etc.)
- $1,000 work-from-home-setup stipend
- Flexible PTO
- Family planning support and paid parental leave
- 401(k) Matching
- Mental health and wellness benefits
Company HQ
Civic Center, San Francisco, CA
Leadership
David Hsu
(CEO)David studied Philosophy and Computer Science at the University of Oxford, before founding Retool in 2017. He has served as CEO ever since.
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