Market Lead, Laka

France, Direct-to-Consumer

Salary not provided

+ Share options + Company bonus scheme - if the company hits its targets, you'll get a cash bonus of 5% of your base salary annually

Senior and Expert level

Remote in Netherlands, UK

Amsterdam

London

More information about location

Collective Cover for Cyclists

Open for applications

Collective Cover for Cyclists

101-200 employees

FintechB2CTransportInsuranceFinancial ServicesSaaS

Open for applications

Salary not provided

+ Share options + Company bonus scheme - if the company hits its targets, you'll get a cash bonus of 5% of your base salary annually

Senior and Expert level

Remote in Netherlands, UK

Amsterdam

London

More information about location

101-200 employees

FintechB2CTransportInsuranceFinancial ServicesSaaS

Company mission

We exist to rewrite the rules of insurance so it’s something people stand with, not against. That’s why we’re building a collective that gets stronger as it grows, covering each other as we fight against the broken and archaic in the pursuit of better.

Job

Company

Role

Who you are

8+ years of experience in high-growth D2C companies, with a strong background in growth marketing and go-to-market strategies
Proven track record in developing and executing end-to-end go-to-market strategies, including performance marketing, CRM, affiliate marketing, and community management, with a focus on scaling user acquisition, revenue, and market share
Fluent in English and French (additional European languages are a bonus)
Passion for the cycling industry and familiarity with the French cycling market
3+ years of line management experience
Comfortable working with performance and marketing attribution data
A passion for cycling or related industries—it’ll give you a leg up in understanding our audience and brand ethos

What the job involves

We're looking for an ambitious individual to help shape our market strategy
In this role, you'll work closely with the Retail Product Manager and VP of D2C to define product positioning, support go-to-market and marketing strategies, and identify key market opportunities
You'll help implement marketing campaigns, assist in managing the market’s performance, and stay on top of trends and competition
If you're ready to make an impact and grow with a dynamic team, we’d love to meet you!
Develop and execute the market’s business strategy alongside the Retail Product Manager and VP Retail
Define our product positioning and devise and deliver our Go-to-market and Marketing strategy for the market
Identify market opportunities, customer needs, and competitive landscape to inform decision-making alongside the Product Manager
Develop a point of view on market trends, customer behaviours, and competitive changes that impact Laka. Drive in-depth market research alongside our Product Manager
Responsible for performance incl P&L of market
Lead a team of channel managers to implement marketing campaigns with the support of channel managers and ownership of certain channels
What success looks like:
Achieving growth objectives for the market and delivering on P&L targets
Demonstrating deep market expertise
Developing and nurturing talent at Laka
Collaborating with other teams:
Partnering with other Market Leads and the VP to plan channel manager roadmaps
Collaborating with the Pricing and Data teams to produce performance reports and insights to support team success
Leading direct reports with clear objectives and career development plans

Our take

Unlike the typical insurance models, Laka's model requires customers to only pay for the true cost of cover. At the end of each month, the cost of any claims is split fairly between customers, with the individual’s maximum premium capped at the market rate.

If there is no claim, the premium that month is zero. Laka is already much-better aligned with customers, because of the fact that fewer claims mean lower costs for the entire Laka customer base. Laka makes money by adding 25% when a claim is made, so the company doesn't make money unless they're adding value.

The company effectively offers a profit share to its customers, encouraging improved behaviour as they stand to benefit from taking better care. The test for Laka to build a huge business will be moving this model out of bike insurance and into other verticals - particularly e-mobility, which it hopes to do with its new funding chest.

Freddie

Company Specialist at Welcome to the Jungle

Insights

Few candidates hear
back within 2 weeks

33% female employees

80% employee growth in 12 months

Glassdoor (4.8)

Company

Company benefits

Flexible & remote working
Competitive pay and share options
Professional development fund
Employee mental health support through Spill
Awesome company offsites
Dog friendly office
Weekly online all hands meetings
Team lunch on us weekly

Company values

Progress - To learning. Inventing. Then reinventing, all in the pursuit of better
Originality - To being the first to step outside the lines and refusing to step back in.
The Pack - To standing behind each other, putting people before policy.
Difference - To fit in and around each other and every member of our collective in infinite ways.
Equality - To never closing the door on anyone that comes our way.

Company HQ

Whitechapel, London, UK

Articles

Laka raises £3.6m to expand bicycle insurtech across EU

The cycling insurance company putting riders before premiums

Bike insurance moves up a gear with Laka

UK InsurTech Laka Nets $12M for eMobility Solution

Papaya wants to help electrify last-mile logistics in Europe

RPC Insurtech in brief - June 2022

Porsche Ventures invests in Laka

Bicycle thief, no more! Insurance disruptor Laka rides away with $1.5 million from Porsche

Leadership

Jens Hartwig

(CPO)

Previously worked for a startup incubator that specialises in InsurTech companies, most recently as COO

Ben Allen

(CTO)

15+ years development experience, most recently as Head of Engineering for Advance Global Capital

Tobias Taupitz

(CEO)

Background in finance, having worked for both KPMG and Barclays before starting Laka

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