Head of Growth Marketing, Good Eggs
$130-149.5k
Office located in Oakland, CA
Online grocer and meal kit delivery service
Posted today
Online grocer and meal kit delivery service
201-500 employees
Posted today
$130-149.5k
Office located in Oakland, CA
201-500 employees
Company mission
GoodEggs' mission is to help families in the Bay Area and beyond eat well all week long whilst spending less time in the kitchen.
Role
Who you are
- Bachelor’s degree in Marketing, Business, or a related field; a Master’s degree is a plus
- 10+ years of experience in growth marketing, performance marketing, or related fields, with at least 3 years in a leadership role
- Strong expertise in paid media, including Google Ads, Meta Ads, and emerging digital advertising platforms
- Proven ability to identify, test, and scale new customer acquisition and retention strategies, including offline channels such as direct mail
- Experience in email marketing, lifecycle marketing, and CRM strategy, with proficiency in tools like Klaviyo, Braze, or similar
- Experience in eCommerce, grocery retail, or food-related industries is a plus
- Strong analytical mindset with a proven ability to translate data into actionable insights
- Excellent communication skills with the ability to influence cross-functional teams and senior leadership
- Passion for a fast-paced, high-growth environment with a strong sense of ownership and adaptability
- A passion for food and having an impact on the food system!
- Ability to build compelling presentations from data that summarizes complicated data and insights
- Ability to work in fast-paced, high-pressure, Agile environments
- Ability and willingness to learn any new technologies and apply them at work in order to stay ahead of the curve
- Excellent oral, written, and presentation skills – prior experience in conducting stakeholder meetings and presentations
What the job involves
- Good Eggs is seeking a Head of Growth Marketing to lead and scale our acquisition and customer lifecycle marketing efforts across paid, owned, and earned channels
- This role is responsible for driving new customer growth, improving retention, and maximizing the efficiency of our marketing investments
- You will spearhead our paid and organic marketing strategies, site merchandising efforts, and explore new growth opportunities, including offline channels
- This role requires a blend of strategic thinking, analytical expertise, and creative problem-solving to drive measurable impact
- Collaboration across teams—including marketing, data, product, and food leadership—is critical to success
- Additionally, this role will support the COO and CEO in strategic growth initiatives and must bring a strong food point of view
- Lead and Own Growth Strategy: Develop and execute a full-funnel, multi-channel growth marketing strategy that maximizes customer acquisition and retention while optimizing for ROAS, CAC, and LTV-to-CAC ratio
- Paid and Performance Marketing: Oversee all paid acquisition channels, including search, social, display, and emerging paid media opportunities, ensuring strong performance and efficient spend allocation
- Explore New Growth Channels: Identify, test, and scale new acquisition channels, including offline channels such as direct mail, partnerships, and out-of-home advertising. Support new initiatives, such as advertising and B2B sales
- Email & Lifecycle Marketing: Oversee email and lifecycle marketing efforts, leveraging tools like Klaviyo to improve engagement, retention, and conversion rates. Ensure campaigns are data-driven and segmented effectively
- Social Media & Organic Growth: Manage and optimize organic and paid social media strategies to enhance brand awareness, engagement, and conversion
- Site Merchandising & Creative Management: Direct and manage merchandising and creative efforts (including product photo as necessary) to ensure alignment with acquisition and retention goals
- Data-Driven Decision Making: Utilize data and a test and learn mentality to optimize campaign performance and uncover new growth opportunities. Ensure accurate marketing attribution and reporting
- Collaboration & Stakeholder Management: Work closely with food leadership and cross-functional teams to develop and implement effective growth initiatives. Support the COO and CEO in strategic growth planning
- Dashboard & Reporting Excellence: Develop and maintain real-time marketing performance dashboards, ensuring insights are actionable and inform ongoing strategy refinements
- Leadership & Team Development: Build, mentor, and scale a high-performing growth marketing team, fostering a culture of innovation, testing, and continuous improvement
- Systems Thinking & Operational Efficiency: Develop and optimize marketing systems and processes to enable speed and agility in execution. Move with urgency to capitalize on growth opportunities
Our take
The COVID-19 pandemic and the need to 'stay at home' disrupted many of our daily routines. It even affected our ability to go out and get groceries.
GoodEggs is an online market that delivers groceries to the home. They provided an essential service during COVID-19 but this accelerated shift in online grocery shopping may become the new normal. According to the company, almost 70% of people were getting their groceries delivered and over 80% of these people will continue to do so post-pandemic. Between 2020-2021, Good Eggs doubled its customer base and saw its revenue increase to over $100 million.
However the grocery delivery market has become an increasingly competitive arena. GoodEggs faces tough competition from big players with large market share, such as Walmart and Amazon Prime/Whole Foods. GoodEggs tries to seek an advantage by providing convenience, quality, and having authentic values, alongside high-profile partnerships with restaurants. The company claims 70% of its products are locally sourced, and it often delivers them within 2 days of harvesting. They also focus on providing a good workplace and remuneration package for their employees.
Freddie
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2023
$7m
GROWTH EQUITY VC
Feb 2021
$100m
LATE VC
Total funding: $201.5m
Company benefits
- Dental & vision cover
- Life & disability insurance
- 401(k) plan
- Flexible spending accounts
- 20% off groceries
- Flexible vacation and 10 paid holidays
- Generous parental leave
- Opportunity for unpaid sabbatical after 2 years
- Meaningful equity package
- Work from home opportunities
- Health insurance
Company values
- Drive & Execution: We Dream While Doing
- Fearless Innovation: We Break New Ground
- Curiosity: We Unearth & Embrace Truths
- Authenticity: We Cultivate Transparency
- Unity: We Harvest Together
Company HQ
Oakland, CA
Articles
Leadership
Rodrigo Arevalo
(CEO, not founder)Currently Investor at Levels, Nash and Cutr and Upr.
Salary benchmarks
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