Senior Director of Field Marketing, Writer

• The ideal candidate will have extensive experience in executing regional field marketing campaigns, with a proven track record of boosting pipeline and revenue
• Minimum of 8 years’ experience in marketing, with a significant focus on field and event marketing in a leadership role
• Demonstrated success in leading field marketing strategies and executing regional events
• Strong project management skills, with the ability to lead multiple projects under tight deadlines
• Excellent communication and interpersonal skills, capable of working effectively with cross-functional teams and external partners
• Proficient in using event management tools and CRM software

Desirable

• Writer is seeking a Senior Director of Field Marketing to join our outstanding marketing team
• This role is designed for a strategic leader who excels in partnering closely with sales in creating and executing innovative field marketing strategies that drive brand engagement and pipeline generation
• Develop and implement a comprehensive field marketing strategy that aligns with the company’s overall marketing goals and business objectives
• Lead the planning, execution, and optimization of all field events, including regional conferences, experiences, and deal acceleration programs
• Partner with sales and collaborate with marketing teams to design field marketing programs that support sales objectives and increase market penetration
• Build, manage, and scale the field marketing team in line with sales growth
• Evaluate the effectiveness field marketing campaigns, using data to inform future strategies and improve ROI
• Develop and manage the budget for field marketing, ensuring efficient allocation of resources
• Stay abreast of industry trends and best practices in field marketing to keep our strategies ahead of the curve
• Build and maintain relationships with external partners, sponsors, and vendors to enhance event experiences and outcomes