Senior Product Marketing Manager, Goodnotes
Stealth Product, 12 months Fixed Term Contract – Convertible
Top-rated note-taking app
Open for applications
Top-rated note-taking app
201-500 employees
Open for applications
201-500 employees
Company mission
To create the best medium for human and AI collaboration.
Role
Who you are
- 5+ years of product marketing experience, with meaningful exposure to early-stage and/or zero-to-one work
- Strong experience in a PLG environment, with a clear understanding of how product-led growth drives acquisition, activation, and retention
- Comfort operating end-to-end, from research and insights to messaging, launch planning, and execution
- An independent, execution-focused working style - you thrive with ambiguity and move quickly while staying organized
- Curiosity about AI and how it can improve your work; you actively experiment with tools, workflows, and automation to operate smarter
What the job involves
- We’re building something brand new, and we’re looking for a product marketer who knows how to take a product from concept to market
- This is a zero-to-one product marketing role within a small, founder-led product team. You’ll validate the audience, shape the narrative, and lead go-to-market end-to-end—bridging the gap between what we’re building and the people we’re building it for
- Insights & validation Build a clear understanding of who our users are and why they care. Run a focused research agenda (user interviews, competitive mapping, and message testing) and translate insights into product and marketing direction
- Positioning & narrative Define and evolve positioning and messaging, partnering closely with the Founder and Head of Marketing to articulate differentiation and tell a compelling story
- GTM strategy & execution Lead go-to-market from strategy through launch planning and cross-functional coordination with the wider marketing team—ensuring we ship with clarity, focus, and momentum
- Building in public Strengthen our credibility through thought leadership and community engagement, and turn external feedback into sharper positioning and better product decisions
- Marketing an AI-native product Help shape how we communicate trust, transparency, and user education for a product that evolves quickly, where responsible AI is part of the story—not a footnote
Application process
- Talent Intro Call: A conversation with our Talent Acquisition team to dive into your experience, what motivates you, and why you’re interested in joining Goodnotes
- Hiring Manager Interview: A deeper dive into your background, your preferred ways of working, and the impact you’ll have in the team
- Role-Specific Assessment: A live session focused on the core product marketing skills required for the role and how you approach real-world challenges
- Values & Panel Interview: A conversation with 2–3 team members centered on our company values and how you collaborate
- AI Literacy: As an AI-first company, we’ll meet with one of our AI champions to discuss your curiosity, understanding, and practical use of AI tools in your daily workflow
Salary benchmarks
Our take
Goodnotes is a digital note-taking tool for handwritten notes and (formerly) paper-based information. Thanks to its signature vector ink engine, the app delivers a precise and natural writing experience. It can read handwriting (even the worst handwriting) and allow users to search it, as well as convert it to text for easy sharing into other apps or even web pages. Goodnotes also supports importing, searching, and navigation through PDF, PowerPoint, Word, image files, and more.
The platform is available across iPhone, iPad and Mac. One of the leading note-taking solutions on the App Store (with over 14,000 positive reviews) it competes with apps like Notability and Paper by WeTransfer. Founded in Hong Kong, Goodnotes now operates across the UK and with a number of new features and acquisitions, its proving a powerhouse in digital productivity.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Jun 2020
$6m
SEED
Total funding: $6m
Company benefits
- Stock options: Meaningful equity in a profitable tech-startup
- Excellent annual leave package + public holidays
- Flexible working hours and location, we're remote friendly!
- Medical insurance for you and your family
- Continuous learning: A learning and development budget or training or courses to build your skills
- Be your best self: A monthly budget for personal growth including books, language/music lessons and online courses
- Noise cancelling headphones
- Monthly wellness budget: Covering gym membership, therapy, massage and much, much more
- Amazing office space in central London and Hong Kong. Your Travel and lunch are also on us!
- Home office set up: Everything you need to create a productive workspace at home. Chairs, desks, hardware, it's covered
- Sponsored working visa with a relocation package to either of our office locations
- Annual team off-site: Get to know your colleagues
- Professional coffee equipment and freshly roasted beans in our offices
Company HQ
London, UK
Leadership
Steven Chan
(Founder & CEO)Goodnotes was created from Steven's frustration with taking readable and reusable handwritten notes on his first iPad. Since then, the company has grown to millions of happy users.
Paul Onnen
(Senior Vice President of Engineering)Paul loves building things that help make people's lives better and they are using this experience to help Goodnotes be successful as we continue to grow.
Minh Tran
(COO)Minh is a seasoned people and business leader who is obsessed with searching for the world’s best talent and building winning teams that are highly skilled, innovative, and passionate.
Rowena Chung
(Director of Product)Rowena leads product discovery and strategy across Goodnotes' product group. She is committed to understanding the users’ needs and enhancing their productivity and experience with the app.
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