Senior Product Marketing Manager, Goodnotes
Stealth Product, 12 months Fixed Term Contract – Convertible
Top-rated note-taking app
Be an early applicant
Top-rated note-taking app
201-500 employees
Be an early applicant
201-500 employees
Company mission
To create the best medium for human and AI collaboration.
Role
Who you are
- 5+ years in product marketing, with meaningful experience in early-stage or zero-to-one environments, ideally at a startup and/or in the AI space
- Strong experience in a PLG environment. You've worked on a PLG product before and understand how the product itself drives acquisition, activation, and retention — and how marketing plays into that motion
- Comfortable wearing many hats. In the early days you'll focus on testing and validation, developing the value proposition, and planning the GTM launch. You have experience owning GTM end to end and are just as comfortable running user interviews as you are writing a landing page or crafting a positioning narrative
- Independent and execution-focused. You work well without a large team around you, don't need a tightly scoped role to do your best work, and are more energised by building something new than refining something established
- Genuinely curious about AI and how it can make you better at your job. You've experimented with AI tools and automations yourself, not because you had to, but because you wanted to find smarter ways to work. You bring that same scrappy, self-starting energy to everything you do
What the job involves
- We're building something brand new, and we're looking for someone who knows how to take a product from nothing to market
- This is a zero-to-one product marketing role within a small, founder-led product team. You'll take a new product from concept to market: validating the audience, shaping the narrative, owning GTM end-to-end, and bridging the gap between what we're building and the people we're building it for
- Insights & validation You are the team's source of truth on who the user is and why they care. You'll run a systematic research agenda — user interviews, competitive mapping, and testing & validation — and synthesise it into insight that informs both the product and the story we tell about it
- Positioning & narrative You'll own positioning and narrative, working closely with the Founder and Head of Marketing to define our differentiation and build messaging that resonates
- GTM strategy & execution You'll own the full GTM motion: strategy, launch planning, and cross-functional coordination with the wider marketing team. You're the single point of accountability for bringing this product to market
- Building in public You'll work with the marketing team to build thought leadership and credibility in the market, drive community engagement, and turn external feedback into sharper positioning and better product decisions
- Working on an AI-native product AI isn't a feature on the roadmap, it's the foundation of what we're building. You'll shape how we talk about a product that evolves quickly, where trust, transparency, and user education are as important as positioning
Application process
- An introductory call with someone from our talent acquisition team. They want to hear more about your background, what you are looking for, and why you'd like to join Goodnotes
- A call with your hiring manager to discuss your experience and what you'd bring to the role
- A live assessment with your hiring manager, the founder, and key stakeholders**.**
- A meet the team call with 2 or 3 GoodPeople you'd be working closely with at Goodnotes
- An AI Literacy Interview with someone from our AI Transformation team
Salary benchmarks
Our take
Goodnotes is a digital note-taking tool for handwritten notes and (formerly) paper-based information. Thanks to its signature vector ink engine, the app delivers a precise and natural writing experience. It can read handwriting (even the worst handwriting) and allow users to search it, as well as convert it to text for easy sharing into other apps or even web pages. Goodnotes also supports importing, searching, and navigation through PDF, PowerPoint, Word, image files, and more.
The platform is available across iPhone, iPad and Mac. One of the leading note-taking solutions on the App Store (with over 14,000 positive reviews) it competes with apps like Notability and Paper by WeTransfer. Founded in Hong Kong, Goodnotes now operates across the UK and with a number of new features and acquisitions, its proving a powerhouse in digital productivity.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Focus on employee wellbeing
"Company cares about each and everyones wellbeing. A monthly budget is provided for everyone to take care of their physical and mental wellbeing. You..."
Funding (1 round)
Jun 2020
$6m
SEED
Total funding: $6m
Company benefits
- Stock options: Meaningful equity in a profitable tech-startup
- Excellent annual leave package + public holidays
- Flexible working hours and location, we're remote friendly!
- Medical insurance for you and your family
- Continuous learning: A learning and development budget or training or courses to build your skills
- Be your best self: A monthly budget for personal growth including books, language/music lessons and online courses
- Noise cancelling headphones
- Monthly wellness budget: Covering gym membership, therapy, massage and much, much more
- Amazing office space in central London and Hong Kong. Your Travel and lunch are also on us!
- Home office set up: Everything you need to create a productive workspace at home. Chairs, desks, hardware, it's covered
- Sponsored working visa with a relocation package to either of our office locations
- Annual team off-site: Get to know your colleagues
- Professional coffee equipment and freshly roasted beans in our offices
Company values
- Dream big
- Build great things
- Operate as an owner
- Win like a sports team
- Learn and grow fast
- Share our passion
- Be user obsessed
Company HQ
London, UK
Articles
Leadership
Steven Chan
(Founder & CEO)Goodnotes was created from Steven's frustration with taking readable and reusable handwritten notes on his first iPad. Since then, the company has grown to millions of happy users.
Paul Onnen
(Senior Vice President of Engineering)Paul loves building things that help make people's lives better and they are using this experience to help Goodnotes be successful as we continue to grow.
Minh Tran
(COO)Minh is a seasoned people and business leader who is obsessed with searching for the world’s best talent and building winning teams that are highly skilled, innovative, and passionate.
Rowena Chung
(Director of Product)Rowena leads product discovery and strategy across Goodnotes' product group. She is committed to understanding the users’ needs and enhancing their productivity and experience with the app.
People progressing
Bret joined Goodnotes in 2018 as a Senior Software Engineer. In 2023 he was promoted to a Principal Engineer.
Joined Goodnotes in 2021 as a Senior ML Engineer and is now a Senior Engineering Manager, leading a product team to build an incredible AI productivity experience impacting millions of users.
Cam joined Goodnotes as a Senior Brand Designer and 3 years later became the Global Brand Design Lead!
Rammy joined Goodnotes as a Senior QA Engineer in December 2019, transitioned to QA lead after 2.5 years and again to QA manager after 4 months.
Diversity, Equity & Inclusion at Goodnotes
Vivien Ko (People Ops Manager)
- We are a team of c 270, from 39 different countries... and still growing
- We believe diverse teams create better outcomes for users, teams, and businesses
- Learn more about one of our Female Directors https://www.goodnotes.com/blog/rowena-product-manager
- We know there's still a lot more we need to do - and we want you to be part of helping us on our DE&I journey!
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