Head of Growth Marketing, Spoiler Alert

• We are seeking a scrappy, entrepreneurial marketing professional that grew up in Demand Generation and will be passionate about accelerating market awareness of our solutions - which includes both a SaaS offering for enterprise CPG brands, as well as a new Marketplace offering for emerging brands
• 10+ years of B2B marketing experience, inclusive of: A) 6+ years in demand generation (including 2+ years in a leadership role), and B) at least 1 year in a marketing leadership role that included multiple marketing functions (including demand gen, digital, content, and marketing operations)
• Clear track record of successfully leading the demand generation strategies for a high-growth, early-stage technology company
• Strong, hands-on understanding of marketing automation platforms and adjacent tech stack
• Expertise in multi-channel marketing, including digital marketing, content marketing, SEO/SEM, ABM, and events
• Data-driven mindset with a strong ability to analyze complex data sets, derive insights, and make informed decisions
• Excellent leadership and team management skills, with experience hiring and motivating a high-performing, outcomes-driven team
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and senior leadership
• Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines in a fast-paced environment

Desirable

• Spoiler Alert is seeking a strategic and results-oriented Head of Marketing to lead our overall Marketing strategy - with a particular focus on developing, executing, and optimizing a Demand Generation motion that delivers qualified leads, pipeline growth, and revenue
• As the market leader in helping CPG brands optimize their discounting strategies for excess and aging inventory, Spoiler Alert has a strong customer base of globally-recognized brands, a complex and financially-motivated value prop, and a real, impact-oriented mission
• In this role, you will report directly to the CEO, serve on the Senior Leadership Team, and be expected to shape our overall marketing and demand generation strategies
• You will build and mentor a lean but impactful team that can execute multi-channel campaigns and effectively target our key markets and customer segments
• The ideal candidate will have a visionary but scrappy approach for our go-to-market strategy and the agility to execute independently with speed and conviction
• Develop and oversee the marketing strategy and demand generation initiatives, being accountable for clear pipeline contribution and revenue targets
• Drive our digital marketing strategy, including website optimization (inclusive of architecture and HubSpot integration), SEO/SEM, social media, and content
• Lead our existing Product & Customer Marketing and BDR teams; with time, recruit and mentor a lean but mighty team of marketing professionals that embrace data-driven decision-making and continuous improvement
• Establish KPIs and implement marketing analytics to track, measure, and report on the performance of marketing activities and budget allocation
• Evaluate and implement a best-in-class marketing tech stack to enhance the efficiency and effectiveness of marketing and demand generation activities
• Manage and advocate for an impactful but efficient marketing budget that drives direct, observable contributions to pipeline and customer growth
• Leverage market research, customer insights, and competitive analysis to inform marketing strategies and adapt to market trends
• Develop and implement a comprehensive demand generation strategy - leveraging intent data to establish a lead scoring model for both Enterprise named accounts and Emerging/SMB brands
• Oversee the creation, execution, and optimization of multi-channel marketing campaigns (with a particular focus on email marketing, SEO/SEM, webinars, ABM, and events) to drive awareness, engagement, and conversion of both our SaaS and Marketplace offerings
• Coordinate outbound and inbound motions and messaging with BDRs and AEs, tech stack deployment and optimization, as well as CRM hygiene
• Implement and manage lead nurturing programs to engage prospects and existing customers throughout the customer journey, from education and awareness through to advocacy