Director of Analytics & Insights, Zeta Global
Programmatic
$120-130k
+ Employee Equity and Stock Purchase Plan
More information about location
Cloud-based marketing technology
Open for applications
Cloud-based marketing technology
1001+ employees
Open for applications
$120-130k
+ Employee Equity and Stock Purchase Plan
More information about location
1001+ employees
Company mission
To empower enterprises to thrive in a digital ecosystem with intelligence, individuality and integrity.
Role
Who you are
- A great communicator who is able to convey complex technical features in simple terms
- Someone with an aptitude for media and strategy and able to contextually relay concepts to clients
- Able to multitask and prioritize among several high-profile clients
- Ability to work with internal team and BUs
- Have a high degree of creativity, self-motivation, and drive
- Eagerness to work in a startup team environment that will be rapidly changing
- Enthusiastic team player with a penchant for collaboration and knowledge sharing
- Willingness to do whatever it takes to get the job done
- Nerdy but loveable
- Data driven, technical, self-starting and curious
- 4-6 years of working experience in a similar role
- Extensive experience with SQL and Excel/pivot tables
- Experience in a digital media/Programmatic analytics role
- Experience puling & putting together audience insights reports
- Experience with VBA/Excel Macros, Tableau, Python, SAS or other data manipulation tools a plus
- Excellent presentation/visualization/storytelling skills with PowerPoint
- Excellent diagnostic skills
- Technical acumen to understand how to design campaigns that optimize the use of our tech platform
- Professional oral and written communication skills
- Client facing experience
- Bachelors degree in Business, Finance, Economics, Statistics, Marketing or equivalent experience
What the job involves
- The Programmatic Analytics and Strategy team at Zeta Global provide actionable insights to both external customers and internal teams
- For external customers, analysts partner with Sales and Customer Success teams to monitor our optimization platform, design Real-time Brand Optimization surveys, introduce humanly designed segments to boost model exploration and learning, and deliver actionable insight presentations and lead marketing strategy discussions with clients
- For internal teams, they provide feedback to our Product and Engineering teams on automation and model features to advance the reliability, reach, and effectiveness of programmatic campaigns
- Client-facing lead responsible for communication campaign strategy, reviewing campaign-based insights and providing a story-telling interpretation to provided insights
- Work with clients to understand key business challenges and design analytic and testing plans to derive actionable intelligence
- Own campaign performance and reporting insights while recommending opportunities for optimization
- Reviewing performance of models across revenue, performance, and pacing
- Design and implement tests to evaluate model and feature performance
- Working with internal teams and stakeholders to determine measurement tools and products are appropriate for addressing client business challenges
- Develop innovative measurement tools and solutions
- Consult with clients regarding development & alignment of marketing programs across on-line channels
- Determine set-up, including testing methodologies, reporting requirements, and optimization modeling requirements, for ensuring full impact and efficiency of optimization efforts
- Communicate campaign optimization results to clients to prove value against original business goals
Our take
Zeta Global is a cloud-based marketing technology company that specializes in marketing platforms and customer relationship management software. Its Zeta Marketing Platform uses proprietary data, predictive AI, and omnichannel technology to personalize interactions with customers at every point of contact.
Co-founded by David Steinberg and former Apple CEO John Sculley, Zeta works with more than one thousand customers including high-profile clients such as BMW, Samsung, CNN, and Volvo. While the company may not have the balance sheets of direct competitors such as Salesforce, Oracle, or Adobe, Zeta remains profitable having raised over $300M in funding.
Zeta's 2021 bid for IPO status was met with a lower-than-expected stock valuation, but it remains confident that its shift to the public sphere will help diversify its enterprise customers and further embed itself in the data industry. In 2022, it achieved carbon neutrality and launched a thought leadership campaign called Zeta NEXT in 2024, indicating its steps towards being a market leader.
Steph
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2017
$115m
SERIES F
Jul 2015
$125m
LATE VC
Total funding: $310m
Company HQ
Midtown South, New York, NY
Leadership
David A Steinberg
(CEO)Prior to founding Zeta and CAIVIS, they founded InPhonic, the largest seller of wireless phones and communications products and services on the Internet. InPhonic was #1 on Inc. 500 list of fastest growing companies in 2004
John Sculley
(Vice Chairman of the Board & Investor)Former CEO of Apple Computer. They joined Apple in 1983 when the Company had $600 million in revenues; by the time they left, Apple's revenues exceeded $8 billion.
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