Customer Marketing Manager, Bandwidth
The universal platform for global enterprise communications
Open for applications
The universal platform for global enterprise communications
1001+ employees
Open for applications
1001+ employees
Company mission
To transform the way people communicate and challenge the standards of old telecom.
Role
Who you are
- The ideal candidate will have a strong desire to learn which types of marketing strategies will help progress deals in every stage of the customer sales cycle and will have the ability to advocate for and successfully activate their ideas within sales
- We are looking for someone who is a problem-solver at heart, someone who dives in head first to proactively address issues
- If you’re a team player, you work for and love the success of others, you’re a motivated learner at heart that can drive creative ideas to fruition, you take initiative to proactively build and activate programs and can expertly follow through with execution, and you’re in the right place
- More so, this individual must have a heart for understanding strategic customer growth opportunities to positively drive revenue and meet (and crush/exceed) company goals
- Bachelor's degree
- At least 2 years experience in a similar marketing role for a fast-growing B2B technology company (ideally software)
- Deep knowledge of the marketing funnel; experience running multi-channel marketing programs (advertising, email, events, direct mail); content marketing and social media experience
- Comfortable working with a lot of different marketing tools/software
- Marketing automation experience preferred
- Microsoft PowerPoint, Word, Excel
- Marketo and Salesforce experience preferred
What the job involves
- This individual will align with the customer Sales team and will serve as part of their dedicated marketing team, building, assisting with, and running account-based marketing strategies and comprehensive campaigns designed to build pipelines and engage customers throughout the buying journey
- Their goals will be tied directly to optimizing customer campaign engagement and conversion, building pipelines, and meeting revenue growth goals
- This individual will work closely with our Account Management team to capture new and retain existing revenue within our customer base
- Support in the creation of a scalable marketing strategy to maintain, grow, and uncover revenue within our existing customer base
- Serve as a partner to Sales Leadership and Account Management reps to help engage customers by assisting in building marketing campaigns that create new opportunities and advance existing opportunities within the pipeline, working to achieve pipeline and revenue growth goals
- Have the willingness to dive deep into the customer sales pipeline, analyze the pipeline to identify how the Account Management team is tracking toward their monthly and annual revenue goals, and use that data to proactively build and activate marketing campaigns to fill any pipeline gaps
- Support the Sales Leadership and Account Management team to optimize and activate executive-level strategy and outreach email sequences within our customer accounts
- Update our Account Based Marketing playbook and use success metrics to create repeatable and scalable implementation across similar customer accounts, updating regularly with tried and proven customer marketing tactics
- Work closely with the marketing operations team to make sure critical decision makers are identified and added as contacts for our sales, as well as have a process in place for us to refresh and update existing account information as well as contact information
Salary benchmarks
Our take
Self-dubbed as Silicon Valley’s phone company for phone numbers and messaging, Bandwidth is a leading company that offers communications platform as a service. The company was founded in 1999 and has managed to grow with the rise of internet and mobile communications.
Bandwidth’s services are crucial to the operations of many communications enterprises. It provides APIs and solutions platforms to enable voice and mobile communications across big names like Google, Zoom, and Microsoft. Its services are endless and are built on robust technology that offers its customers the ability to customise. This has set it ahead of both traditional telecommunications companies and new-age API providers. With its impressive customer base, the company's cash flow continues to impress inside and outside investors.
Bandwidth has continued to strategically expand over the years with acquisitions across Europe and North America. The company is now a global workforce. Despite this, Bandwidth still has its eyes set on further market disruptions in areas like enterprise communications, 5G, and Web real-time communications. And the company is poised to keep up its success as long as mobile communications are standing strong.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-2% employee growth in 12 months
Company
Funding (1 round)
Oct 2007
$1.2m
SEED
Total funding: $1.2m
Company benefits
- 100% Medical & Dental Coverage
- 401(k) & College Savings Plan
- PTO with Email Embargo
- Free Gym Membership
- 90 Minute Workout Lunches
- Employee Development Opportunities
Company values
- Serve
- Communicate & Commit
- Innovate & Intergrity
- Lead & Learn
Company HQ
Southwest Raleigh, Raleigh, NC
Articles
Leadership
David Morken
(Executive Chairman & CEO)Served in the US marines before co-founding Bandwidth in 199. He is also co-founder & CEO of Republic Wireless.
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