Lead Client Partner, Pinterest
$81.6-177.5k
More information about location
Visual bookmarking tool for saving & discovering creative ideas
Job no longer available
Visual bookmarking tool for saving & discovering creative ideas
1001+ employees
Job no longer available
$81.6-177.5k
More information about location
1001+ employees
Company mission
To bring everyone the inspiration to create a life they love.
Role
Who you are
- Experience in marketing/advertising/digital, with specific technical acumen in Search/Shopping/Display/Social advertising technologies
- Established CPG industry relationships and experience working with executive level business and marketing leaders within client organizations
- Proven track record of exceeding revenue goals
- Ability to translate partner value across various levels, such as executive, operational, creative, media, and analytics teams
- Strong team player and ability to succeed in a fast-paced, rapidly changing environment while maintaining high levels of operational rigor, digital acumen, and business excellence
- Expertise in digital advertising and media sales including campaign optimization, analytical problem solving, and product/platform knowledge
What the job involves
- Retain, grow and diversify the value delivered to our partners, ultimately growing Pinterest revenue as a result
- Coordinate negotiations with partners to create joint business plans, learning agendas and have deep understanding of partners' business and media objectives
- Responsible for stakeholder management, decision maker relationships
- Arrange regular meetings with partners to discuss their requirements, learn about their objectives and remove roadblocks for partners
- Orchestrate internal support for the client and agency to solve high level strategic challenges, from measurement to creative and technical integration to deliver consistent goals and objectives of the partners on a day to day
- Track, analyze, and communicate key quantitative metrics and business trends internally and to partners
- Specifically own the “why” Pinterest conversation with advertisers to influence the way they think about the platform’s role in their overarching media mix
- Present tailored digital media strategies to partners that address their specific marketing needs and align with their business goals
- Have a deep understanding of partners’ business goals and turn data into compelling stories through actionable insights to help them succeed
- Leverage knowledge of the broader digital and advertising landscape, competitive platforms, and industry landscape to provide insights
- Apply knowledge of customer goals and joint strategy to increase ad investment
- Secure and grow revenue for Pinterest through proactive planning, pitching, deal negotiations, and upselling
- Unlock new lines of revenue by navigating across multiple lines of business, marketing objectives, regions
- Influences and secures budget allocation from Search, Social, Brand, Video, Agency and other relevant teams
- Providing partners with guidance and expertise on product and service best practices and features
- Be highly knowledgeable about all relevant Pinterest ad product features and capable of clearly explaining their benefits to a customer
- Maintains up-to-date education and fluency on evolving product roadmap and iterations
- Efficiently interfaces with appropriate cross-functional teams to answer product-related questions or challenges when needed
Our take
Inspiration and ideas can pop into your head at any time, and with the growth of social media and networking, sharing these interests and gaining exposure has never been easier. Pinterest exists to display these moments visually, as a kind of digital pinboard allowing users to save and share digital images which have inspired them.
Pinterest's emphasis on visual discovery has differentiated it from competitors and created a more positive and fulfilling experience for its users. Pinterest in many ways provides a respite from the ceaseless negativity that plagues social media such as Facebook and Twitter, and this is perhaps responsible for its userbase expanding to 450 million users in 2022, driven by uptake mostly outside of North America.
Pinterest has not been immune to woes affecting the global tech sector and made about 5% of its workforce redundant at the end of 2022 and the start of 2023. Having restructured to face a challenging climate, it is well-positioned to resume its growth, which has increased consistently year on year. Its immediate goals are to continue to grow its user base and expand the uptake of its short video product, which it aims to monetize.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Company HQ
SoMa, San Francisco, CA
Leadership
Ben Silbermann
(CEO)Worked as a Product Specialist at Google for 2 years before leaving to work on his own apps, which led to founding Pinterest
Salary benchmarks
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