Marketing Manager, Weee!
Filipino Market
$105-135k
+ Equity and Bonus
Office located in Fremont, California
Online grocery delivery platform
Be an early applicant
Online grocery delivery platform
501-1000 employees
Be an early applicant
$105-135k
+ Equity and Bonus
Office located in Fremont, California
501-1000 employees
Company mission
To make Asian & Hispanic groceries exciting and affordable!
Role
Who you are
- 4+ years of work experience in marketing across multiple channels like lifecycle, social media, performance marketing, etc
- Native proficiency in Filipino/Tagalog is a must. Proficiency in English is required, as copywriting and communicating with the customer base will require a strong understanding of both languages
- Ability to analyze marketing data and metrics for sound decision-making
- Experience managing or overseeing direct report(s)
- Knowledge of the digital advertising market
- Proficiency with standard design tools like Adobe Photoshop, Figma, Canva, and Excel or Google Sheets
- Familiar with Klaviyo email marketing tool
What the job involves
- We are seeking a data-driven, creative, and results-oriented Marketing Manager to manage our Filipino marketing team
- This role will be perfect for someone who enjoys all aspects of marketing: leveraging omni-channel marketing, creating expansive marketing plans, and managing a burger to optimize for key results
- The successful candidate will own the Weee! Filipino storefront on the app and website, lifecycle marketing, and offsite marketing
- Manage the Filipino marketing team to effectively execute marketing campaigns across all channels
- Own and manage all branding and marketing channels for Weee! Filipino. This would cover, but not limited to, the Filipino storefront, lifecycle marketing channels, social media, performance marketing, affiliate and influencer marketing, partnerships, and events
- Collaborate closely with Marketing, Merchandising, Product, and Design teams to develop best-in-class integrated marketing campaigns to support company events and recruit new customers
- Own the Filipino team’s marketing budget, allocating and optimizing for the most efficient customer acquisition cost to grow the market
- Plan and oversee the execution of weekly and seasonal promotional campaigns end-to-end, from customer cohort targeting, to reporting and optimization, across all marketing channels
- Stay up-to-date with the latest media technologies and marketing trends in order to build a more effective content/ editorial event calendar
- Monitor campaigns, pages, and marketing initiatives closely to quickly pivot as needed
- Analyze and report campaign performance to provide significant findings, and learnings, and put together actionable insights into leadership and improvements to tools and processes
Our take
It's often hard to find foreign or imported food ingredients in the United States. Weee is an online delivery platform aiming to address this by offering groceries and products for Asian Americans and underserved communities across North America. CEO Larry Lui founded the company after having difficulty finding Chinese ingredients in local stores when he moved to the U.S.
Since its launch in 2015, Weee caters to approximately 300,000 households in the U.S and fulfils thousands of orders a day. Originally targeting Asian consumers, the company now brands itself as an “ethnic e-grocer” in a move to attract the United States' 60 million Hispanic consumers as well. This diversification is in response to growing competition in the Asian grocery space from the likes of e-grocers Chowbus and Umamicart and retail chains H Mart and 99 Ranch Market.
The ethnic grocery market is expected to reach more than $460 billion by 2030. Weee plan to grow into this market by launching its service in over 30 additional North American cities over the next three years, expanding into the Canadian market as well. Further, 2022 funding will be used to tap into new cultural cuisines and scale development in AI and warehouse automation.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-1% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Feb 2022
$425m
SERIES E
Mar 2021
$315m
SERIES D
Total funding: $835.1m
Company benefits
- Company stock options
- Work from home opportunities
- Comprehensive health insurance package, including medical, dental, and vision
- 401k
- Annual bonus plan
- Vacation and holiday time off
- Monthly mobile stipend
- Monthly Weee! Points credit
- Valuable opportunity to grow into your dream role by contributing to a venture-backed startup in a high-growth stage
- Thoughtful, talented, and supportive coworkers and leadership team
Company values
- We're merchandise-driven
- Unparalleled customer experience is our lifeblood
- We celebrate culture and the power of community
- We're humble, scrappy, and intentional
Company HQ
Baylands, Fremont, CA
Articles
Leadership
Larry Liu
(CEO)Larry started his career as an Intel Product Development Engineer, before working as an Investment Intern and as a Teaching Assistant at the University of California. He spent 3 years at Brocade, another 3 at Amtel, and founded Happitail in 2012, prior to starting Weee! in January 2015.
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