Product Marketing Manager, Snap
Ad Products, 5+ years of experience
$173-259k
+ Equity in the form of RSU's
4 days a week in office
Social media & camera company
Open for applications
Social media & camera company
1001+ employees
Open for applications
$173-259k
+ Equity in the form of RSU's
4 days a week in office
1001+ employees
Company mission
To empower people to express themselves, live in the moment, learn about the world, and have fun together.
Role
Who you are
- Strong understanding of advertiser needs and the digital advertising landscape
- Skilled at crafting product narratives for both technical and non-technical audiences
- Ability to work cross-functionally to align GTM strategy and execution
- Proactive and self-directed with the ability to lead multiple initiatives
- Strong written and verbal communication skills
- BS/BA degree or equivalent years of experience
- 5+ years of experience in product marketing, product strategy, or other relevant digital marketing or advertising roles
Desirable
- Experience launching and scaling advertising or monetization products
- Familiarity with sales enablement and advertiser engagement strategies
- Ability to manage messaging across internal and external stakeholders
- Comfortable with data analysis and visualization using tools like Looker or similar platforms
What the job involves
- The Revenue Product team drives innovation and performance across our advertising platform, empowering businesses to achieve success and measurable growth through advertising on Snap
- Our team combines Ads Product Management, Product Marketing, Marketing Science and Measurement, and Solutions Engineering to build solutions that deliver impactful results for advertisers
- We ensure Snap's ad products are effective, efficient, and customer-centric, enabling businesses to connect meaningfully with our global community
- The Product Marketing team uses creativity, market research, and insights to optimize and inspire roadmaps for products across Snap Inc
- This team of Product Marketers works in a highly collaborative environment to deliver go-to-market efforts and strategies to demonstrate the role that Snapchat plays in the lives of our community and helps businesses grow
- We’re looking for a Product Marketing Manager to join our Revenue Product team at Snap Inc!
- Own go-to-market planning and execution for products within Snap’s Revenue Product verticals, such as Brand & Creative, Direct Response/Apps, Core/API, and SMC solutions
- Conduct market research to inform product positioning and strategy
- Define messaging and value propositions that resonate with advertisers
- Lead cross-functional coordination for product launches and scaled activation
- Drive creation of internal enablement materials and client-facing resources
- Measure adoption and performance, and iterate on GTM strategy accordingly
Our take
Snap is the social media giant that owns Snapchat, a social media mobile app released in 2011. Created to serve as a more emotive communication form than texting, the app has gained mass popularity, reaching upwards of 400 million daily users worldwide.
After rejecting a billion dollar acquisition from Meta (then Facebook) in 2013, Snap has found itself in competition with the social media giant, particularly with Instagram. Despite this, the company has marked a place for itself in the ever competitive social media space through developing features like a Discover tab, augmented reality lenses, in-app games, ads and monetisation options, as well as launching its paid service, Snapchat+.
Snap has so far not earned an annual profit since going public in 2017, but as Snapchat's user base has continually increased it has nearly closed the gap. Like other tech companies it suffered in late 2022 due to a surprise drop in advertising revenue, but has been rebuilding to its former trajectory since then. Given Snapchat's lasting popularity amongst young people, further success appears likely.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-9% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2016
$1.8bn
SERIES F
Mar 2015
$200m
SERIES E
Total funding: $2.6bn
Company benefits
- Paid maternity, paternity and family caregiver leave
- Adoption, surrogacy, infertility and fertility preservation benefits
- Backup child care coverage, caregiver assistance and digital maternity care support
- Short-term disability, long-term disability, life insurance and AD&D insurance
- Comprehensive medical coverage, including PPO, HSA and HMO options
- Dental coverage, including orthodontia benefits
- Vision coverage, including LASIK benefits
- Gym perks and discounts
- Team fitness classes, hikes and races
- Sports leagues
- Cooking and nutritional workshops
- Generous time off and leave programmes
- Meditation and yoga classes
- Emotional and mental health support programmes and apps
- Social gatherings, team outings and volunteering programmes
- Speaker series, classes and subscriptions to educational programmes
- Snap Inc. provides a 401(k) plan that allows you to save on a pre-tax, Roth and after-tax basis for your retirement (yes, we even have the Mega Backdoor option!)
- Rocket Lawyer memberships
- Financial education programmes
- Compensation packages that let you share in Snap's long-term success!
- Have a teammate going through a tough time? Lend them a hand through our internal Snap-a-wish programme! We'll work hard to make sure they get the support they need.
Company HQ
Sunset Park, Santa Monica, CA
Leadership
Evan Spiegel
(CEO)Graduated from Standford with a BS in Product Design.
Bobby Murphy
(CTO)Studied Mathematical and Computational Science at Stanford.
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