Product Manager, Flo
Onboarding
£80-90k
+ Opportunity to participate in Flo’s performance incentive scheme
Period tracker app
Open for applications
Period tracker app
501-1000 employees
Open for applications
£80-90k
+ Opportunity to participate in Flo’s performance incentive scheme
501-1000 employees
Company mission
To improve the health and wellbeing of every girl and woman worldwide.
Role
Who you are
- 3 years proven experience in scaling B2C apps in the health & wellness, social, education or gaming sector
- Demonstrated expertise in designing and developing app-onboarding user experiences
- Demonstrated leadership in spearheading projects and effectively managing teams to achieve project goals
- Proficient in A/B testing, user research, and utilising analytics data
- Experience working closely with engineers, designers, researchers and QA
- Excellent written and oral communication and interpersonal skills
- Proficient in leveraging both quantitative and qualitative insights to drive data-driven product decisions and strategies
Desirable
- Former experience in working with a Health Tech / Digital Health / Digital Wellness consumer product
- Former experience working with a scaling organization (Series A-B+ start-ups etc.)
- Experience in gamification mechanics (conversion-led)
What the job involves
- The Flo Onboarding team is looking for a data-driven and business-oriented Product Manager to contribute to the development of the Flo Onboarding and Activation experience. This is an exciting opportunity to work closely with the company leadership and develop, define and execute activation strategies for one of the top wellness and fitness apps globally
- Design and implement tailored onboarding funnels, aligning the marketing positioning used across different user acquisition platforms(Google, Facebook, Snapchat, etc.)
- Employ a variety of growth hacking techniques to increase user acquisition and conversion rates. Experiment with and iterate on different onboarding tactics to identify the most effective approaches
- Evaluate and propose effective activation/monetisation strategies for existing features (e.g., trackers, content, community, programmes - mostly during user onboarding and activation process) to drive accelerated growth
- Innovate and experiment with growth design principles and strategies to optimise user acquisition, retention, and overall product growth
- Lead the entire feature development lifecycle, starting from ideation, design, and development to analysis
- Perform qualitative and quantitative research to explore and validate feature concepts
- Work closely with Product Designers and Researchers to translate insights and ideas into an exceptional user experience
- Collaborate closely with engineers to ensure the implementation of features that deliver the best possible user experience, incorporating usability and performance considerations
- Define and monitor product success metrics
Salary benchmarks
Our take
Flo is an AI powered period tracking app that allows users to access health insights relating to their cycle by inputting experienced symptoms and cycle dates. AI is leveraged to improve the personalised predictions of upcoming symptoms or periods, allowing the platform to help predict irregular periods or highlight fertile periods in your cycle. They state that the app can also flag when symptoms might need medical attention.
What sets Flo apart from its competitors (Clue, Ovia, Glow) is its ability to change from a period tracker to a fertility tracker, and it can even offer valuable insights postpartum. The app is the number 1 period tracker in the UK and US and the most downloaded female health app worldwide, with over 70 million monthly users. And in the wake of the Supreme Court's 2022 decision to overturn Roe v. Wade, Flo has responded to its users' concerns by implementing an anonymous mode to prevent personal details from being linked to fertility data.
Historically, it has proved difficult for companies to get funding for products aimed at women. Flo has largely overcome this and secured significant investment through its funding rounds. This will allow the company to focus on implementing proactive care solutions in the app, amongst other developments, to evolve the service offered.
Steph
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jul 2024
$200m
SERIES C
Sep 2021
$50m
SERIES B
Total funding: $276.4m
Company benefits
- Participation in Flo’s success: We firmly believe every employee contributes to the company’s growth and its future success. All employees are eligible to participate in Flo’s Employee Share Ownership Plan (ESOP) and be awarded equity to participate in the long-term value creation of the business
- Family benefits: We know having a baby can be a big transition for the family, so we're proud to offer 1 month fully paid paternity leave to be there and bond with your baby and 6 months of fully paid maternity leave, with a $5000 bonus on your return to work to help you settle into this new chapter of your life. (Depending on your country there may be additional options for parental time off and shared parental leave beyond the early days)
- Resources you need to thrive: At Flo you will have access to internal and external learning resources and tools to challenge your knowledge and push yourself further every day. We support career progression from within through personal development plans and dedicated Learning & Development budget to help you thrive
- Holiday and sick leave: It’s important to take time off to recharge and spend time with family and friends. We offer 25 days (28 for vice presidents and above) paid holiday in addition to the local public holidays and 30 days fully paid sick leave per year
- Flexible workplace: We want to provide a setup that gives our employees the flexibility they need, while also getting important face to face time with the team. With this in mind, we encourage teams to spend 2 days/week in the office. Our popular Workation policy also allows you to work from anywhere for up to 2 months a year
Company HQ
St Katharine's & Wapping, London, UK
Leadership
Dmitry Gurski
(Co-Founder & CEO)Previously co-founded publishing house IDEAnomix and non-profit Edu4feature.
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