Senior Financial Analyst, Sprout Social

• You’re comfortable navigating ambiguity and solving complex, unstructured problems with a structured, analytical mindset
• You thrive in fast-paced, high-growth environments, managing multiple priorities with focus and agility
• With excellent communication and presentation skills, you’re able to translate data into insights and influence cross-functional partners, including non-financial stakeholders
• You bring a strategic perspective while maintaining a strong attention to detail, and you’re motivated by the opportunity to build scalable processes that enable smarter, data-driven decisions
• 4+ years of experience in Financial Planning & Analysis (FP&A), preferably with a focus on Marketing, Sales, or Revenue Operations
• Strong background in financial modeling, forecasting, and performance analysis
• Deep understanding of key marketing metrics (e.g., CAC, ROI, CPL, CLTV) and ability to contextualize them within the broader business
• Proficiency with Excel, Tableau, and other financial systems (e.g., Anaplan, Adaptive Insights, Vena)

Desirable

• Sprout Social is looking to hire a Senior Financial Analyst, Marketing on the FP&A team to support the Marketing organization
• This high-impact individual contributor role will serve as a key bridge between Finance and Marketing leadership—enabling data-backed decision-making, optimizing spend and resourcing, and driving accountability around performance metrics
• You’ll serve as a strategic partner to our Chief Marketing Officer and Marketing leadership team, playing a critical role in aligning financial decisions with our marketing strategy and long-term growth objectives
• As a member of Sprout’s finance team, you’ll help better position Sprout for future growth while maintaining compliance and integrity at the highest level
• Regardless of your role, everyone on the team has the opportunity to contribute to creating best-in-class processes and practices that can scale with the organization
• Our team is unique because we value transparency and direct ownership of responsibilities—meaning, you’ll always have our trust to help contribute to our overall goals and success as a department and organization
• Act as a strategic finance partner to the Marketing team, helping align budgets, resources, and investments with business goals
• Lead marketing-related planning processes, including annual budgeting, monthly re-forecasting, and spend tracking
• Monitor and analyze spend efficiency across channels and initiatives, identifying areas for improvement and cost optimization
• Develop and maintain financial models, dashboards, and forecasts to evaluate campaign ROI, CAC, CLTV, CPL, and more
• Present actionable insights and performance summaries to senior leadership, influencing strategic decisions with clear financial rationale
• Collaborate cross-functionally with Marketing Senior Leadership, Procurement, our Chief of Staff, Ops, Analytics, and Accounting teams to ensure financial accuracy and measurement consistency
• Build processes and frameworks that enhance marketing controllership, visibility, and operational agility
• Within 1 month, you’ll plant your roots, including:
• Complete onboarding and immerse yourself in our business model, marketing strategy, and financial processes
• Understand our marketing tech stack, core KPIs, and stakeholder landscape
• Shadow key planning and reporting meetings to build context
• Begin to assess current marketing spend frameworks and identify early optimization opportunities
• Within 3 months, you’ll start hitting your stride by:
• Own marketing spend forecasting and budget tracking across multiple channels
• Collaborate with marketing leaders to evaluate campaign performance and refine KPIs
• Deliver your first set of insights and recommendations that influence channel or budget strategies
• Establish baseline marketing ROI reporting, QBRs, dashboards, and financial models
• Within 6 months, you’ll be making a clear impact through:
• Serve as the go-to finance contact for Marketing leadership
• Lead quarterly planning and forecasting for the marketing budget
• Identify process improvements or automation opportunities in spend tracking and reporting
• Drive alignment between Finance, Sales, and Marketing Ops around key metrics and attribution strategies
• Within 12 months, you’ll make this role your own by:
• Surprise us! Use your financial acumen and business intuition to uncover insights and opportunities we haven’t yet explored
• Inform long-range planning scenarios that help Marketing scale smarter
• Lead cost optimization initiatives and track their impact on performance
• Establish yourself as a strategic partner trusted to guide high-level decisions across the business
• Of course, what is outlined above is the ideal timeline, but things may shift based on business needs, and other projects and tasks could be added at the discretion of your manager