HUMAN develops threat intelligence software to detect and nullify online bots imitating humans. The company has been in operation since 2011, but was originally known as White Ops until Goldman Sachs acquired it in 2020.
It’s estimated that enterprises lose around 5% of their annual online revenue because of bot fraud, which makes up a vast majority of all internet attacks. Skyrocketing bot traffic online since 2020 has led to a massive uptick in demand for services like HUMAN's, and the company now counts the likes of Adobe and Yahoo as customers.
HUMAN has established itself as a leader in its market, operating on five continents. With the Goldman Sachs acquisition and strong funding at its back, the company is showing no signs of slowing down. It has continued to bolster its position by merging with web app safeguarding business PerimeterX, as well as acquiring anti-malvertising leader clean.io. In 2024 it announced a string of new leadership hires amidst accelerated investment in the public sector.
Steph
Company Specialist at Welcome to the Jungle