Senior Digital Strategy Manager, Universal Music Group
Europe
Office located in Kings Cross, London
Music-based entertainment
Be an early applicant
Music-based entertainment
1001+ employees
Be an early applicant
Office located in Kings Cross, London
1001+ employees
Company mission
To shape culture through the power of artistry.
Role
Who you are
- Proven track record of music business experience, focused on digital marketing and strategy
- Proficiency in Adobe Creative Cloud program suite (with focus on After Effects, Photoshop, Premiere Pro, Illustrator, InDesign)
- Proficiency in Microsoft Office (Word, Excel, Powerpoint, etc) and/or Apple iWork (Numbers, Keynote, Pages, etc) program suites
- Proficiency in social media AR and Effect template creations (TikTok Effect House, CapCut, Spark AR, Snap Lens Studio, etc)
- Experience with audience and social media music analysis platforms: Chartmetric, Co:brand, MelodyIQ, Trendpop, YouTube Studio, Meta Business Suite, etc
- Interest in gaming, metaverse and innovation spaces
- Passion for social media and short form video marketing
- Must thrive in a team environment but be able to take initiative and work independently
- Strong analytical skills with ability to create case-studies and campaign reporting decks
- Candidate must be extremely organized and detail motivated and possess a high degree of confidentiality
- Degree in relevant field, and/or equivalent career experience
What the job involves
- Virgin Music Group is currently seeking a Senior Manager, Digital Strategy for our London, UK office. The Director will lead social media content strategy and fan community management initiatives for the VMG roster of priorities in the market.
- They are responsible for constructing comprehensive digital media campaigns including but not limited to: implementing tools and platforms to increase fan engagement, social media strategy, digital partner management, paid media analysis etc
- Strategize the short form video and social media content aspects of digital marketing campaigns for a roster of priority artists spanning the genres of Pop, Alternative, Rock, K-Pop, Electronic, Hip-Hop and more
- Manage cross-platform social media content calendars and digital fan engagement experiences across owned artist and fan accounts
- Build and manage an artist’s owned audience by increasing data capture via CRM strategy - including but not limited to Pre-Save, SMS and newsletter marketing
- Monitor the wider social media and digital landscape for relevant trends, content opportunities and initiatives to best serve current campaigns
- Strategize and analyze paid media advertising campaigns in support of artist releases across social media platforms, programmatic web platforms, and gaming / innovation spaces
- Strategize creator and influencer campaign initiatives in support of artist releases - inclusive of working with agencies and developing 1:1 relationships with key content creators and channels
- Maintain professional relationships with digital and social media partners (TikTok, Meta, Snap, Discord, etc)
- Contribute to and work with creative services departments on digital content creation, scheduling and optimization
- Collaborate with internal departments (marketing, production, insights, promotion, commercial and program enterprises) to execute effective interactive strategies
- Manage multiple campaigns in a fast-paced, entrepreneurial environment
- Liaise with 3rd party vendors in the content creation, fan building and social community management marketplace
- Maintain professional relationships with artists, label and management partners
- Troubleshoot administrative and support queries across social media platforms
- Utilize insights from a variety of analytics platforms to assess campaign performance, amplification opportunities and measure success
- Author campaign decks and documents for presentation to internal Virgin Music Group teams, label and artist partners, digital marketing partners and DSPs
Salary benchmarks
Our take
Universal Music Group (UMG) was founded in 1998 and it has grown rapidly and steadily since, now establishing a position as one of the "Big Three" record labels (alongside Sony Music and Warner Music Group).
UMG differentiates itself from competitors with its internal links across business functions. Each artist can access the best recording technologies, merchandising services, management services, and live music services, as well as much more. This is not provided by other smaller and even larger companies, meaning UMG is in a unique position to build each artist’s “brand”.
UMG became a publicly traded company in late 2021 and has used funds to finance its international expansion. Valued at over $49.8 billion, this global music leader looks to remain in a strong position for years to come.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Company HQ
Santa Monica, CA
Leadership
Lucian Grainge
(CEO & Chairman)Worked in the music business for his entire career. He has been named the most powerful person in the music business on four occasions in the 2010s by Billboard.
Share this job
View 8 more jobs at Universal Music Group