B2B Paid Social Performance Manager, Checkatrade
Plus annual bonus scheme
3+ days a week in office (Kings Cross, London)
Online marketplace for home improvements and repairs
Be an early applicant
Online marketplace for home improvements and repairs
201-500 employees
Be an early applicant
Plus annual bonus scheme
3+ days a week in office (Kings Cross, London)
201-500 employees
Company mission
To be a modern online marketplace working towards becoming the trusted foundation of every home by connecting people with trades and tools to make home improvements easy
Role
Who you are
- You’ll have a sound Paid Social Performance Marketing background from a tech-first marketplace or subscription business
- You’ll be skilled in Meta and have a broad understanding of the paid social landscape. This includes LinkedIn, TikTok, and X (Twitter), with a nuanced approach to each platform
- Ability to balance creativity with data-driven strategy, to meet ambitious acquisition and revenue goals
- Technical skills across Google Tag Manager, API integration, Google Analytics, Excel, PowerBI and SQL with a knack for distilling complex data into actionable insights
- Ability to shift seamlessly between tactical, short-term actions and big-picture, long-term strategies to serve a rapidly evolving business
- Excellent communication skills include persuasive copywriting and a highly collaborative approach that engages cross-functional teams around you
- We are fast-paced, and so are you. Quick to adapt, you’ll be unfazed by rapid changes
What the job involves
- Checkatrade’s mission is to be the trusted foundation of every home by connecting people with the trades and tools to make home improvements easy. To help us get there, we are looking for a Senior Performance Marketing Manager with a unique blend of creativity and analytical expertise to drive trade member acquisition across Paid Social channels
- You’ll oversee high-value budgets, set growth-driven roadmaps, and constantly strive to discover optimisations to increase acquisition volume and efficiency
- With a strong technical foundation in tools like Google Tag Manager and experience with conversion API integrations, you’ll ensure effective tracking while collaborating closely with in-house creative teams to build scalable ad-testing frameworks
- You’ll join us during a period of fast growth and game-changing initiatives that will change the face of home improvements forever
- Surrounded by passionate people looking to level up, this is a fantastic opportunity for an experienced Paid Social Performance Marketeer
- Reporting to the Director of Performance Marketing you’ll lead the strategic direction and day-to-day management of trade member acquisition campaigns across social media platforms (e.g. , Meta, TikTok, LinkedIn)
- This includes setting up the roadmap and ensuring optimal execution to achieve growth targets
- You’ll allocate and manage budgets with precision, planning, pacing, and re-distributing spend as needed to maximise new trade member acquisition and growth
- You’ll also develop accurate forecasts to account for seasonality, market trends, halo effects, and diminishing returns
- Highly data-driven, you’ll analyse and interpret KPIs to understand channel success sharing insights and updates with stakeholders at all levels
- Additionally, you’ll ensure all accounts are configured for optimal performance, including the implementation of pixels, conversion APIs, data feeds and dynamic ads
- Finally, you’ll work closely with in-house creative teams to test, analyse and scale effective new creative strategies
Salary benchmarks
Our take
Checkatrade created the online market for searching, engaging, and reviewing tradespeople back when the digital age was just beginning. Now a household name, it's on a huge growth journey to once again lead the market in every home improvement project seamlessly for both consumers and tradespeople, through its end-to-end digital marketplace. Put simply, Checkatrade connects people with highly skilled, quality tradespeople - and the trades with the tools they need to do their jobs.
Checkatrade has ambitious plans for expansion and innovation. It offers the agility of a start-up with the reassurance of an established organisation and has a team of more than 500 working flexibility from both Portsmouth and its R&D Hub in the heart of Kings Cross.
Recent initiatives such as launching a new quoting and invoicing tool, demonstrate its ongoing efforts to continuously improve user experience and streamline and automate operations for both consumers and trades. The company has made sure it stands out against its competitors with its commitment to trust and quality, raising standards and its dedication to customer satisfaction.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Employee endorsements
Challenging work
"Checkatrade is changing how our business works, moving from a directory to a marketplace, and this comes with it a huge amount of opportunities to..."
Company benefits
- 💰 Annual company wide bonus plan - when company wins, we all win
- 💷 Wellness cashplan- Claim back money on opticians, dentists and hospital stays so you can keep your health in check.
- 👩⚕️ 24/7 Online GP Service - Health App
- 💪 Gym membership - Pure gym membership
- 🛍️ Discounts and cashback for 100s of retailers across the UK
- 👛 Dayforce Wallet - On Demand Pay. Access your pay as soon as it's been earned with no cost!
- 🚗 Electric Vehicle Salary Sacrifice Scheme
- 💻 Smart Tech Scheme - get the gadgets you want whilst spreading the payments interest free for up to 24 months
- 👪 Family Planning support - We’ve teamed up with Apricity to provide you with support on your family planning journey.
- 😋 Free food & Drinks
- 🎉 Company events
- 🗎 Life assurance
- 🏥 Private Medical - depending on the role you may qualify for a PMI
- 👵🏽 Pension - 4%
- 👶🏿 26 Weeks full maternity pay
- 👶🏼 4 Weeks paternity pay
- 🏖️ Buy and sell holiday
- 🎗️ Charity leave - How does one week every year to support a cause close to you in addition to your annual leave sound?
- 👥 Recommend a friend scheme
- 📱 Mobile Phone Allowance
Company values
- Be All In - We are moving at pace – enjoy the journey, embrace the opportunity and own the outcome
- Always Customer Obsessed - We are testing and learning together – listen to our customer insights continuously and evolve our approach
- Do The Right Thing - We work with integrity in everything we do – do the right thing for our team and customers
- Be Bold - We are ambitious and think big – speak up and go direct to deliver our mission together
- Get It Done - We are here for exceptional outcomes – have a bias for action to deliver them
Company HQ
Islington, London, UK
Articles
Diversity, Equity & Inclusion at Checkatrade
Jo Agar (Internal Communications Manager )
- We are all about positive action and promote Equality, Diversity, and Inclusion. Whether it’s creating awareness of the benefits of a diverse and inclusive workforce, to having the right policies, processes, and training in place, we are committed to making sure that at Checkatrade each individual feels valued and accepted. We have task forces to drive our D&I agenda, we have initiatives in play to support employee wellbeing and we run regular engagement surveys to track employee satisfaction too and take action on responses.
- We’re proud to say that women make up 26% of our total tech workforce and 35% of our senior leadership team. We have an established “Women In Tech” network, who are supported to explore their tech careers and grow their influence and networks. We’re for everyone and we build together for our customers.
- We partner with She Can Code to actively drive diversity hiring.
- We run an in-house mentoring scheme aimed to support your growth with us.
- We value diverse ideas, innovation, and are focussed on inclusivity. We take a tech-first approach to removing barriers to success for our people, our consumers, and our trade members.
Share this job
View 20 more jobs at Checkatrade