Performance Marketing Manager, Numan

• The ideal candidate is data-driven, with a proven track record of success in performance marketing, particularly within the tech or healthcare sectors
• Previous experience in digital/performance marketing, with a strong focus on analytics and data-driven decision-making
• Expertise in managing PPC, SEM, display, and social media advertising campaigns
• Used digital analytics and performance marketing tools such as: Google Analytics, Google Ads, Microsoft Ads, Meta Ads Manager, Amazon Ads, Looker, etc
• A strong understanding of the healthcare sector and digital health market trends is highly desirable
• Exceptional analytical and quantitative skills, with the ability to turn data into marketing insights and actionable strategies
• Excellent project management skills, with the ability to lead multiple campaigns and projects simultaneously
• Strong communication and team collaboration skills, with the ability to work effectively in a fast-paced environment

Desirable

• The Performance Marketing Manager will play a pivotal role in executing our digital marketing strategy across various channels to drive customer acquisition, engagement, and retention
• This individual will be responsible for managing and optimising campaigns to meet KPIs and ROI targets
• Developing, implementing, and managing digital marketing campaigns that drive traffic, generating leads, and converting users across multiple platforms, including search, social media, display, and video
• Continuously measuring and optimising campaign performance, leveraging analytics and A/B testing to improve conversion rate and ROI
• Managing the performance marketing budget effectively, allocating spending to achieve the best return on investment
• Collaborating with cross-functional teams, including Commercial, Product, Brand, and Content, to ensure campaign alignment with product positioning and brand messaging
• Staying abreast of the latest trends and technologies in digital marketing, adopting new and innovative approaches to drive performance
• Analysing market and competitor trends to identify growth opportunities and strategic initiatives to enhance market penetration and expansion
• Developing and maintaining reporting on all levels of analytics, including ad performance, website traffic, lead generation, and conversions, providing actionable insights to the leadership team
• Managing relationships with external platforms and vendors to ensure high-quality execution of marketing campaigns