Regional Director, Go City

London and Dublin

Salary not provided

Tableau

Salesforce

JIRA

Senior and Expert level

London

2+ days a week in office

Travel and tourism app

Open for applications

Travel and tourism app

201-500 employees

B2CTravelSaaSMobile

Open for applications

Salary not provided

Tableau

Salesforce

JIRA

Senior and Expert level

London

2+ days a week in office

201-500 employees

B2CTravelSaaSMobile

Company mission

To transform the way people see and discover the world's greatest destinations.

Job

Company

Role

Who you are

You are fluent in both written and spoken English
Ideally, you have strong pre-existing relationships in the tourism market locally
You have proven expertise in business development and excellent rates and contracts negotiation
You are a natural problem-solver, able to gain internal consensus to overcome obstacles and willing to roll up your sleeves to personally implement solutions
You understand complex business models and pricing scenarios and thrive on data analysis. Data doesn’t intimidate you. You enjoy analysing it to make informed decisions
You are willing to work in a remote work environment and as such are an independent self-starter. You exhibit strong organizational skills
You have exceptional interpersonal and communication skills and proven experience building deep and influential relationships with key stakeholders, executive level clients and internal business partners
You have ability to adapt and prioritize in a fast-paced environment
You have an in-depth understanding of the attractions market
You are proficient in Microsoft office suite tools, familiarity with Salesforce, JIRA, and/or Tableau would be an advantage
You have strong project management, business analysis, interpersonal and communication skills
You desire to work in an environment that is welcoming, open, transparent, curious, collaborative, challenging, results-driven, and fun!

What the job involves

As Regional Director, your primary responsibility will be to develop, onboard, maintain, and retain a high-quality portfolio of attractions and experiences, ensuring that our local customers see and experience the best of everything that your assigned destinations have to offer
We’re looking for someone who loves the art of contract and rate negotiation, using their expertise to create win-win scenarios that strengthen our client relationships
An integral part of the role will be to maintain a full understanding of the P&L of your markets, while working to increase profitability through ongoing analysis and partnership efforts
You’ll be working closely with attraction partners to provide market data and incremental customer insights to align our mutual goals
This role is key to the Commercial department, which ensures that Go City’s global customer’s expectations are exceeded when visiting a Go City destination, while simultaneously balancing the commercial interests of our operation
Being the destination expert, you will be the face of Go City to our attraction partners and will bridge the gap between their needs and ours
This role will manage the London and Dublin markets, although you should be open to any changes/expansion of this remit
Reporting line: SVP Destination and Partnerships, EMEA
Under the breadth and understanding of Go City’s multi-attraction pass offerings, pass management systems, proprietary market insights, and being local experts, Regional Directors will:
Develop and sustain strategic partner relationships by utilizing Go City’s market insights and relevant external data insights. Provide strategy, revenue opportunities, and marketing opportunities with a consultative and analytical approach
Leverage strong contract and rate negotiation skills to craft agreements that strengthen partnerships and align with Go City strategic goals
Provide strategic, high-touch account management for top-tier attractions, while utilizing low-touch account management strategies to support mid- and long-tail partners effectively
Maintain a full understanding of the P&L of your markets through ongoing analysis; raise any red flags that pose a risk to the financials of the business and implement solutions to mitigate these risks
Leverage strong analytical skills and data insights to drive informed decisions and implement strategies that optimize performance and achieve business goals
Develop business cases for development or improvement of Go City products in your markets to increase profitability for the business and/or improve the customer or partner journey
Ensure that all rates, inventory and content are consistently optimized on the Go City platform to maximize customer conversion and Go City profitability
Secure competitive rates and inventory during high demand periods to meet Go City’s customer expectations and optimize Costs of Goods Sold
Secure deals and promotions throughout the year as needed to support Go City’s merchandizing, and marketing initiatives
Build the portfolio of local attractions by introducing new attraction prospects into Go City’s ecosystem and retaining key partnerships
Monitor the voice of customer to ensure we are solving problems and meeting (or exceeding) existing expectations from the partner and customer. Implement solutions to overcome pain points or improve the consumer or partner proposition
Provide insights into Go City’s technology offering of integrations as needed from both the customer and partner perspective. Champion new technologies and innovative partnerships to remain competitive in the digital landscape
Maintain a consistent presence in the field to frequently meet with partners, test Go City products, conduct market research, attend networking events, and develop sales opportunities. This may require travel and sometimes outside of business hours
Serve as the local “expert” for the destination landscape in your market(s), including having a timely pulse on industry trends and the competition
Open new businesses and increase production on local sales and/or affiliate accounts throughout the region. This includes training the new locations, incentivizing staff to grow sales, and managing contribution
Develop incentive programs to motivate third party resellers
Source, present, and execute marketing and promotional initiatives to grow market-share and improve customer awareness
Support cross-departmental initiatives and projects aimed at improving the experience for both the partner and customer, while carefully balancing the company’s commercial performance
Build and oversee budgetary needs for your respective territory
Commitment to live and breathe our Company values in the delivery of your role and responsibilities

Salary benchmarks

Our take

The global travel and tourism industry is booming, reaching a record-breaking value of $11.1T in 2024, heavily surpassing pre-pandemic levels. This massive boost sets the stage for even more growth in coming years. Go City (formerly Leisure Pass Group) a multi-attraction pass platform and app hoping to use its “one pass, all the sights” tagline to shape the way users travel and explore new destinations.

Go City has become one of the largest sightseeing pass businesses since its founding. Users are able to pre-purchase attraction tickets, tours and activities, enabling them to budget pre-holiday, which has been one of the more attractive features of the company. The company began with just one pass in its portfolio and has since grown to 30, and Go City can now be used in over 25 locations including, London, New York and Paris.

Investments and a brand refresh for the company has ignited a strong drive for exciting changes for growth. With this, the company is planning to invest further in to brand campaigns as it's said to really connect users to the benefits and exciting features that Go City has to offer.