Product Marketing Manager, Brevo
Developer Relations
$90-130k
Plus employee share ownership plan available
Digital marketing platform
Job no longer available
Digital marketing platform
501-1000 employees
Job no longer available
$90-130k
Plus employee share ownership plan available
501-1000 employees
Company mission
To empower businesses of every size to forge lasting customer relationships.
Role
Who you are
- To be successful in this role, you’ll need a passion for working with and understanding the needs of different developer audiences and taking the platform to market
- You must be a strong collaborator who is comfortable working with internal customers across Product, Engineering, Developer Relations, Marketing, Partnerships, and external developers, partners, and customers
- You’re tech-savvy, passionate about B2B SaaS-based products and solutions, and want to see them all rolled into public-facing marketing
- BA or BS degree (MBA preferred)
- +5 years of Product Marketing experience or copy related Marketing roles, preferably in a SaaS B2B company specifically with developer tools and activities
- Professional copywriting and/or content marketing experience in English
- Proven ability to work independently and cross-functionally with Product, Marketing, and Sales
- Agile and creative who's ready to take on varied tasks and develop new projects
- Strong analytical mindset and detail-oriented, with project management competency
- Proven ability to articulate technical concepts to both professional and less mature audiences, while highlighting the uniqueness of our product
- An ability to seamlessly work in an international environment working across geographies, cultures, and time zones
- Knowledge of email marketing tools and content management systems, such as WordPress, a plus
- Excellent verbal and written communication in English; proficiency in French or German is a major plus
What the job involves
- We are looking for a skilled Product Marketing Manager and Developer Advocate to join the Product and Solutions Marketing team and to drive product awareness and acquisition of our API and developer-focused product lines
- This is an exciting opportunity to have a real business impact and to help shape the product story of the current and future offerings of Brevo
- Reporting to the Vice President of Product and Solutions Marketing, and as a part of the Marketing team, this role will be at the intersection between Marketing, Product, Developers, and Customers, voicing customer needs and aligning them to both Product efforts and Marketing activities
- Own the API and developer-driven product lines and components from A to Z including its on-brand messaging & positioning with the goal of acquiring new customers
- Create and deliver sales and marketing materials including product pages, marketing newsletters, presentations, landing pages, and more to improve product knowledge, feature adoption, and cross-selling
- Work in close collaboration with the product team and the rest of the global marketing team to coordinate content publication & localization
- Reinforce Brevo’s position as an all-in-one Marketing and sales platform and market leader by creating inspiring, compelling, and impactful value drivers and USPs
- Work with external partners who speak to the developer persona to create marketing campaigns driving toward the acquisition of developers to the platform
- Build incentives and education targeted to the developer persona
- Execute go-to-market strategy and coordinate from the center of different activities across the marketing teams (acquisitions, brand, content) to ensure successful execution and consistency
- Communicate regularly with our clients to better understand their needs and to incorporate the voice of the customer into our own brand voice, including creating client success stories and testimonials for our self-serve plan clients
- Relay market insights to the product team to foster a better understanding of the customer needs, product usage, and adoption patterns
- Own a part of the competitors’ overview on a regular basis, both at a product and at a messaging level. Share insights and knowledge with Marketing, Product, and Sales teams
- Constantly forward-looking, you’ll look for new ways to better position Brevo as a leader in the MarTech space, better KPIs analysis, and more
Our take
Brevo, formerly Sendinblue, is a digital platform that helps businesses grow and develop strong customer relationships. Specialising in email, SMS, Facebook, Chat, CRM, and more, it supports more than 300,000 active users across 160 countries, with offices in Seattle, Berlin, Bangalore, Sofia, Noida, and Toronto.
Unlike other marketing solutions focused on enterprise-level businesses, Brevo serves both B2B and B2C businesses and eCommerce sellers. It is committed to providing affordable and accessible marketing solutions to reach as many customers as possible. A recent acquisition of Yodel.io enabled the company to reduce digital marketing costs while creating additional features for customer success.
Brevo's position has strengthened in the growing market as more SMBs are going digital. The company is also targeting enterprise customers, including Louis Vuitton, the candy giant Haribo, Fujitsu, Amnesty International and Greenpeace. Having recently reached centaur status, the company is still building new products and acquiring smaller companies, targeting $1B Annual Recurring Revenue by 2030.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
63% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Sep 2020
$157.4m
SERIES B
Sep 2017
$34.6m
SERIES A
Total funding: $193.5m
Company benefits
- A unique opportunity to join an international and collaborative scale up environment in a hyper-growth context
- The chance to grow your professional and technical skills, with real room for career progression
- Shared ownership plan
- Paid time off and paid holidays
- Budget to support your workspace at home
- Optional health insurance package
- Bi-annual global company offsite; inter-office trips
- A modern office in a central location with free snacks/drinks and fun activities!
- Team events and more!
- Work's council benefits (HelloCSE)
- Very competitive referral program
- Second parent leave: 1 month of fully paid leave
Company HQ
Madeleine, Paris, France
Leadership
Armand Thiberge
(Founder & CEO)Acts as an investor for My Job Glasses, Backacia and SABI AGRI. Previously founded Dual Technologies Services.
Jeremy Cahen
(CPO)Serves as a founder and advisor for Harvestr, and as a President for eGG-one school. Previously acted as Founding President for oonity.
Steffen Schebesta
(Chairman of the Advisory Board)Acts as a founder and shareholder for Jurafuchs (Go Legal GmbH). Currently serves as a private investor for LIVEBUY and Vespucci Analytics, and as a shareholder and an advisory board member for RFQ2Go.
Share this job
View 21 more jobs at Brevo