Demand Generation Manager, Butterfly Network
$130-150k
+ ESPP + Equity + Bonus
More information about location
2+ days a week in office
Medical imaging company
Job no longer available
Medical imaging company
201-500 employees
Job no longer available
$130-150k
+ ESPP + Equity + Bonus
More information about location
2+ days a week in office
201-500 employees
Company mission
To democratize healthcare by making medical imaging accessible to everyone around the world.
Role
Who you are
- 5+ years of experience in demand generation, growth marketing, or a similar role within B2B or Healthcare
- Experience developing and managing multi-touch, integrated B2B marketing campaigns
- Hands-on experience with Account-Based Marketing (ABM) tools and execution
- Proven ability to develop and optimize marketing programs tied to key performance metrics (e.g., awareness, engagement, MQLs, revenue impact)
- Strong communication and collaboration skills to work cross-functionally and represent the marketing team effectively
- Solid project management skills, with the ability to prioritize and manage multiple initiatives from concept to execution
- Strong analytical mindset with the ability to interpret data and make strategic recommendations
- Proficiency in marketing automation and CRM platforms (Salesforce, Marketo, HubSpot, or similar)
- Familiarity with Iterable, Webflow Optimize, and chatbots is a plus
What the job involves
- The Demand Generation Manager will be a key member of the Butterfly Marketing team, responsible for developing and executing programs that drive lead generation and pipeline growth to meet company targets
- This role focuses on optimizing marketing campaigns, leveraging data insights, and managing multi-channel initiatives to generate high-quality leads
- This position collaborates closely with Marketing, Sales, Content and Product teams to execute integrated campaigns across email, paid media, social, webinars, events, and other channels
- Apply a systematic approach to targeting, building awareness, generating leads, and nurturing prospects to conversion to fuel a predictable and scalable sales pipeline
- Partner with our Product Marketing team to develop a cross-channel demand generation strategy including audience segmentation, developing buyer personas and ICPs
- Work with Design, Content and Legal teams to develop compelling marketing assets and landing pages for demand generation campaigns
- Develop and orchestrate integrated marketing campaigns across email, paid media, content syndication, onsite engagement, and chatbot interactions
- Leverage ABM platform capabilities to identify high-value accounts, analyze their intent data and deploy multi-channel campaigns to deliver the right message at the right time
- Use end-to-end analytics to measure and optimize campaign success, focusing on CPL (cost-per-lead), Lead-to-Opportunity conversion rate, ROAS (return on ad spend)
- Manage and optimize lead flow: track incoming leads, implement and monitor lead forms, and collaborate with Sales Ops to ensure proper lead mapping in the CRM
- Partner with BDRs to continuously measure and improve the quality of generated leads
- Collaborate with Marketing and Sales Ops to implement and optimize lead qualification, scoring and routing methodologies
- Conduct A/B testing and apply statistical methods to refine marketing approaches
- Ensure projects are completed on time while keeping all stakeholders informed
- Perform additional marketing tasks as needed in support of demand generation initiatives
Our take
Ultrasound machines are invaluable tools for clinicians, but these setups remain inaccessible to many. This is due to existing machines relying on quartz-powered transducers and other specialized components, resulting in a very large size and an expensive price tag.
Butterfly Network builds innovative, inexpensive, and compact ultrasound technology in order to increase access to clinics across the U.S. The device is around the same size as an electric razor, a design made possible by storing the ultrasound technology on a chip as opposed to a semi-conductor.
Whilst the company has not innovated the ultrasound process itself, Butterfly Network has found a unique gap in the market by providing inexpensive and easy-to-use access to the many clinics that could benefit from having an ultrasound machine. The device is available for under $2,000, but software designed for easy access and interpretation of ultrasound imagery comes at an additional monthly cost.
The company has also launched its very own AI marketplace called ''Butterfly Garden'' where medical device companies, virtual care companies, and AI developers can access Butterfly's software development kit. This will enable them to build new applications that reach Butterfly's prominent installed base.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Mar 2022
$5m
GRANT
Sep 2018
$250m
SERIES D
Total funding: $355m
Company benefits
- Fully covered medical insurance plan (with dental & vision) - as a health-tech company, we place great worth on our teams’ well-being
- 401k plan and match - we facilitate your retirement goals
- Unlimited Paid Time Off + 15 Holiday Days a Year - recharge and come back ready to make an impact
- Parental Leave - for eligible employees, we provide a generous 10-week parental leave and additional 6-8 weeks pregnancy-related leave for birthing parents
- Competitive salaried compensation - we value our employees and show it
- Equity - we want every employee to be a stakeholder
- The opportunity to build a revolutionary healthcare product and save millions of lives!
Company HQ
Burlington, MA
Leadership
Jonathan Rothberg
(Chairman & Product Architect)They studied at Carnegie Mellon before a Ph.D. at Yale and founding CuraGen Corporation, 454 Life Sciences, Clarifi, and RainDance, and Ion Torrent. In January 2011 they used this medical and entrepreneurial experience to found Butterfly Network.
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