Director of Technical Product Marketing, Okta
$180-277k
Us salary range varies depending on location. Canada: $160,000—$220,000 CAD. Offers bonus
Management platform securing resources from cloud to ground
Open for applications
Management platform securing resources from cloud to ground
1001+ employees
Open for applications
$180-277k
Us salary range varies depending on location. Canada: $160,000—$220,000 CAD. Offers bonus
1001+ employees
Company mission
To improve the connections between people and tools to make companies more productive and secure.
Role
Who you are
- Experience: 10+ years in a technical product function (technical product marketing, product marketing, sales/solutions engineering, or product management) in SaaS/enterprise software, with 5+ years in people management preferred.
- Player-Coach Leadership: Proven experience hiring, mentoring, and leading high-performing technical teams — while rolling up your sleeves to personally build demos and deliver strategic projects
- Demo & Experience Craft: Deep, hands-on expertise building demos, proof-of-concepts, and product experiences that bring technical products to life and prove value to skeptical audiences
- AI Fluency: Hands-on experience using AI-powered tools to accelerate demo and content creation, plus a point of view on how AI can transform a technical marketing team — and genuine curiosity about the agentic AI landscape and its implications for identity
- Technical Credibility: Technical enough to go deep with the Okta and Auth0 products, build trust with both IT/security buyers and developers, and influence the product roadmap with market-driven arguments
- Dual-Audience Range: Demonstrated ability to craft technical narratives for both enterprise, sales-led motions and developer-focused, product-led growth
- Technical Storytelling: Exceptional ability to communicate complex technical concepts simply and persuasively — from developers to C-level executives
- Bias for Action: You thrive in fast-paced environments and move with speed from strategy to execution, designing work for impact and reuse from day one
What the job involves
- AI is the most significant architectural shift in enterprise history, and as AI agents begin acting on behalf of employees, identity becomes the control plane for the AI era
- In a moment this transformative, buyers and builders are skeptical of marketing claims
- The most powerful thing we can do is show, don't tell
- Demos, proof points, and hands-on product experiences are what win hearts, minds, and deals
- We are seeking a Senior Manager of Technical Product Marketing to lead and elevate this function across both Okta and Auth0
- You will transform Technical Product Marketing into a proactive, strategic engine — owning the demo and technical experience strategy that brings the "Okta Secures AI" opportunity to life for both enterprise and developer audiences
- You'll also reimagine how technical marketing gets built, embracing AI-powered tools to create demos and content faster and eliminate the bottlenecks that hold great work back
- If you're a technical storyteller who loves bringing product value to life, scaling a high-performing team, and influencing the product roadmap in the AI era, this is your role
- Set the Strategy: Define and own a proactive roadmap of technical storytelling, demos, and product experiences across the Okta and Auth0 portfolios — moving the function from reactive request-handling to strategic, GTM-aligned impact
- Champion "Show, Don't Tell": Lead the creation of demos, proof-of-concepts, and product experiences that prove value and differentiate us — across Okta and Auth0 use cases
- Prove the "Okta Secures AI" Story: Build the demos and proof points that show how Okta and Auth0 secure AI agents and agentic workflows, helping us win the "Identity for AI" category through tangible, hands-on experiences
- Reinvent How Technical Marketing Gets Built: Champion AI-powered tools and workflows to accelerate demo and content creation, scale output without scaling headcount linearly, and free the team for the highest-value work
- Lead, Mentor, and Grow a Team: As a player-coach, lead two pods of Demo & Experience Architects and Technical Content Specialists. Hire, mentor, and develop talent while personally leading the most strategic initiatives
- Influence the Product Roadmap: Partner deeply with Product Management to ensure technical accuracy, gain early roadmap visibility, and shape future priorities through market feedback
- Empower the Field: Co-create demos, proof points, and enablement with Sales Engineering to accelerate deal cycles, capture field insights, and equip SEs to scale technical marketing to key accounts
- Win Competitively: Partner with Competitive Intelligence to integrate differentiated proof points into demos and technical storytelling that help us win against top competitors
- Align with the GTM Engine: Partner with PMM and Demand Gen to align technical narratives with core positioning, campaigns, and go-to-market motions
- What
Our take
Okta started off as an identity company where organisations, large and small, could tap into the company to have a single sign-on interface to access all cloud applications now centralised. Okta has since expanded to provide identity management at the device as well as the server level.
The new approach towards network security is increasingly based on identification and authentication, and Okta is on track to become the go-to vendor in the space. It aims to do so by developing products that enable people to access applications and other tools more smoothly and securely than ever before.
Okta has taken strides towards expansion through significant employee growth and shuffling executive leadership. The company has also made lateral moves such as tackling governance concerns, opening up new paths for revenue.
Freddie
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2015
$75m
SERIES F
Jun 2014
$75m
SERIES E
Total funding: $229.3m
Company benefits
- Work from home opportunities
- Health + Wellness
- Financial Benefits
- Pay + Incentives
- Time Off
- Everyday Living
- Resources
Company HQ
The East Cut, San Francisco, CA
Leadership
Todd McKinnon
(Co-Founder & CEO)VP of Development at Salesforce.com and has nearly a decade of experience in various engineering and leadership roles at PeopleSoft.
Frederic Kerrest
(Co-Founder & Vice Chairman)Worked in Sales and Business Development at Salesforce.com, and previously co-founded high-tech consulting firm Meridian Global Solutions.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 150 more jobs at Okta