Performance Marketing Specialist, Instructure
+ All full-time employees participate in our ownership program
Dynamic learning management platform
Be an early applicant
Dynamic learning management platform
1001+ employees
Be an early applicant
+ All full-time employees participate in our ownership program
1001+ employees
Company mission
To help learners thrive in tomorrow's landscape by delivering a future-ready ecosystem.
Role
Who you are
- Three or more years of hands-on experience in paid digital advertising, with direct experience building and managing campaigns in at least three of the following: LinkedIn Campaign Manager, Google Ads, Demandbase, programmatic/CTV platforms, or review site advertising (G2, Capterra)
- Proven ability to manage multi-platform budgets and optimize for pipeline efficiency metrics (CPL, CPA, ROAS)
- Experience running structured A/B tests and translating results into clear recommendations
- Strong data skills — comfortable in spreadsheets, ad platform UIs, and marketing analytics dashboards
- Clear, direct communicator who can present performance data to non-technical audiences without losing the thread
- High attention to detail and a bias toward getting things right before they go live
What the job involves
- We're looking for a Performance Marketing Specialist who gets things done and has fun doing it
- You'll own the day-to-day execution of paid digital campaigns across LinkedIn, Google, Demandbase, CTV, and third-party review platforms like G2 - building ads, managing budgets, and keeping campaigns running at peak performance
- You'll also bring a sharp analytical eye to the work, turning campaign data into clear insights that inform our stakeholders what we do next
- This role sits at the center of our demand generation motion
- You'll work closely with campaign managers, content, and marketing ops to make sure every campaign is built right, launched on time, and optimized continuously
- Campaign execution:
- Build, launch, and manage paid campaigns across LinkedIn, Google Ads, Demandbase, CTV, and digital listing platforms (G2, Capterra, and similar)
- Own the ad build process end to end, from asset trafficking and audience setup to tagging, QA, and go-live
- Run A/B tests on ad creative, copy, audiences, and landing pages. Document what you learn and apply it
- Manage campaign budgets across platforms, monitoring pacing daily and making adjustments to hit efficiency targets
- Configure and maintain ABM campaigns, including account targeting, intent signals, and journey stages using third party tools like DemandBase, 6Sense, etc
- Reporting and optimization:
- Own a regular reporting cadence with each of our region stakeholders, pulling performance data, building dashboards, and presenting findings to campaign managers and stakeholders
- Analyze campaign results across platforms to identify trends, flag underperformance, and surface optimization opportunities
- Maintain clean UTM hygiene and coordinate with marketing ops to ensure accurate attribution and reporting
- Experience with Salesforce reporting and tying digital campaign data back to pipeline impact
- Track spend and performance against quarterly goals, and flag budget risks or reallocation needs proactively
- Platform and process management:
- Stay current on platform updates, betas, and new ad formats across paid channels
- Manage relationships with platform reps to stay informed on new features and opportunities
- Keep internal documentation current - ad specs, audience lists, budget trackers, and test logs
Our take
Instructure is an education technology company, creator of the Canvas Learning Management Platform that allows schools to build digital learning environments that meet the needs of their institutions. The platform simplifies teaching, elevates learning, and eliminates the headaches of supporting and growing traditional learning technologies.
The Canvas platform has grown to become a key part of a large number of educational institutions, from pre-school to higher education. Meanwhile, the company has gone international and hit the $1 billion market cap, made a number of acquisitions and invested in R&D. In fact, much of Instructure's workforce is dedicated to R&D, which shows their focus on innovating.
Instructure was itself acquired in 2024 by KKR, which supports a broad-based equity ownership program for Instructure employees. With KKR's record of acquired companies, this is a promising development. And, as the company centres a future-oriented vision and brand strategy, it will be interesting to see what it does next.
Freddie
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (2 rounds)
Jun 2016
$4m
SERIES A
Aug 2015
$1.5m
CONVERTIBLE
Total funding: $5.5m
Company benefits
- Join a passionate community of educators and the people working to support them
- Access to a large course library, mentoring and coaching opportunities, and regular feedback
- Community engagement (partnerships, volunteering, free learning resources, and ongoing outreach efforts)
- Office culture that values outcomes and impact above all
- Equity and ownership programs give every employee a stake in our future
- Ownership, recognition, and celebrations of shared success
- Growth opportunities (we’re all about helping our people move into (and thrive in) new roles)
Company HQ
Cottonwood Heights, UT
Leadership
Steve Daly
(CEO)They have a BS in Mechanical Engineering and a MBA in Strategy and Finance with more than 20 years experience in hardware and software industries.
Share this job
View 14 more jobs at Instructure