Senior Director of Industry and Account-Based Marketing, Circle

• We are on the lookout for a dynamic individual with a strong marketing background and a deep understanding of ABM practices in the context of Fintech / Financial Services / Payments
• 12+ years of experience in Account Based Marketing, Demand Generation, Industry marketing, strategic go-to-market, or product/partner marketing, ideally with hands-on execution experience in at least one amongst crypto, payments, banking, or financial infrastructure verticals
• 5+ years of people management experience, as well as 5+ years of experiences partnering with Sales and Business Development teams,
• Expertise in B2B campaign & B2B2C design and deployment, message development & results analysis, and reporting
• Proven ability to develop clear, differentiated messaging and positioning for complex, technical products
• Robust knowledge of how money moves in a global construct
• Exceptional collaboration skills and the ability to credibly engage with cross-functional leaders to drive results
• High integrity, curiosity, and a proactive approach to leadership in ambiguous environments

Desirable

• Circle is seeking a highly motivated and experienced leader to lead, as a Senior Director, our Industry Marketing and Account Based Marketing functions
• This person will be based in the United States, but will have a global remit
• This role will report to the VP of Growth Marketing, and will be the primary point of liaison with our global Business Development leadership for all pre-Sales Demand Generation initiatives
• This leader will have the dual responsibility of developing our account centric demand generation plan across multiple products, verticals, channels, and geographies, as well as our Industry and deal specific positioning initiatives across key focus verticals (Payments, Banking), to deliver pre-Sales consideration and pipeline
• Your role will involve close collaboration with cross-functional teams including Business Development, Partner Marketing, Product Marketing, Content, Creative Labs, Sales Development, Field Marketing, and Marketing Operations
• Your team will be entrusted to develop and implement customized deal centric positioning for pre-sales prospecting and deal maturation
• You will effectively build the strategy and approach to map product messages against customer needs to drive effective engagement with target markets
• Your ability to manage high-powered stakeholders will be integral to your success in this role
• Eventual ownership of our global pipeline mix and from a Marketing standpoint, as well as our conversion funnel for our core products, in collaboration with cross-functional teams
• Development of deal-specific positioning and collateral in our target industry verticals (not limited to, but beginning with Payments and Banking), that leverage canonical positioning developed by the Product Marketing team (sister organization) to create compelling narratives and educational collateral for our BD team to utilize
• Significant stakeholder management within the Revenue organization to understand signals and gain feedback on prospect interactions
• Ownership of target account lists across the intersection of products, industries, and geographies, in conjunction with our Revenue Strategy organization
• Supervision and strategy around our Account based marketing engagements related to our named account universe, including close interactions with the SDR teams to facilitate appropriate targeting
• Monitoring and managing ABM budget allocation in partnership with Performance Marketing & our agency partners
• Collaborating with marketing operations to refine tactics and content mix based on campaign activity, outcomes, and identified opportunities