Head of Marketing, Thynk

• About 10 years of professional experience
• Previous experience as Head of Marketing and/or Product Marketing in a B2B SaaS environment
• Diploma from a top-tiered engineering or commercial school
• You have excellent analytical skills, you master G-Suite and Marketing CRM like Hubspot
• You have an acumen for content marketing
• English speaker
• Fast learning curve

Desirable

• About your manager : this is a key fast-track opportunity to come work and learn from our CEO and co-founder Pascal Petit
• You'll contribute in a strong, fully remote team and be a team player in a highly collaborative environment
• Reporting directly to the CEO & founder, you will work hand in hand with the Leadership team and Thynk’ key stakeholders, notably on Sales and Product side, to design and roll out transversal marketing strategy, strengthen product marketing, and beef up support to sales, as well as acquisition’ volume and quality
• As Head of Marketing, you will be responsible for:
• Design and prioritize high level Marketing & Product Marketing plan and budget
• Coordinate internally and align all key stakeholders, from leadership team to sales, marketing, and product
• Define and report on KPIs and identify untapped potential to pragmatically test
• Improve ICP targeting, conversion and velocity of sales
• Build and deliver product content: release notes, product sheets, battle cards, sales enablement materials
• Branding and awareness content
• Acquisition: gear and grow demand generation through paid / unpaid acquisition channels and improved campaigns / CRM workflows / data management and automation
• Strategic Partnerships: build and animate key partnerships (consultancies, technology partners,…) to drive Thynk awareness and generate new qualified prospects
• Events & communication: plan and support sales / customers / partners’ internal and external events organization to maximize impact (inc. on site representation actions)
• Ensure day to day operations, from website administration to regular media communication, content posting, etc
• Animate communities (customers, consultants, technology partners)
• Recruit and manage a network of ghost writers, designers, and data analysts as required
• Recruit and manage a marketing associate to run field marketing and day to day campaigns

• Introduction call (15’ min)
• Interview with CEO : Pascal Petit
• 1-hour interview with at least another Executive Team member: Anne-Gaelle Delmond
• 1 Practical test
• Interview with our Investor’ M&S Adviser and potential other Executive Team members