Growth Marketing Manager Lead, Roblox

• 12+ years of experience in Growth Marketing, Product Growth, Performance Marketing, or related disciplines at a high growth consumer technology company
• Demonstrated track record of building and scaling growth programs that drove meaningful business outcomes
• Strong understanding of the full growth funnel, from acquisition and activation through retention and monetization
• Advanced SQL proficiency and experience working directly with large datasets
• Deep understanding of experimentation methodologies, incrementality measurement, attribution, cohort analysis, and causal inference
• Strong grasp of LTV, retention, monetization, and unit economics
• Ability to independently identify insights, quantify opportunities, and make data-driven decisions
• Experience partnering closely with Product, Engineering, and Data Science teams to drive growth outcomes
• Ability to identify product-led growth opportunities and influence roadmap prioritization
• Strong business judgment and ability to balance short-term performance with long-term strategic investments
• Exceptional cross-functional collaboration and stakeholder management skills
• Proven ability to operate effectively in ambiguous environments and independently drive initiatives from concept to execution
• Strong written and verbal communication skills, including experience presenting to senior leadership
• Strong understanding of modern advertising technology, measurement infrastructure, and growth tooling
• Demonstrated experience leveraging AI to improve decision-making, accelerate workflows, and increase organizational effectiveness
• Familiarity with responsible AI practices, including quality assurance, risk mitigation, and governance considerations

Desirable

• Roblox is building the future of human connection through play. As a Senior Growth Marketing Manager, you will play a critical role in scaling Roblox's global growth engine, helping millions of users discover, engage with, and return to Roblox
• This role sits at the intersection of marketing, product, data science, and engineering. You will lead high-impact growth initiatives spanning user acquisition, lifecycle marketing, personalization, creator growth, and product-led growth. You will be responsible for identifying new growth opportunities, designing and executing experiments, influencing product strategy, and scaling programs that drive measurable business impact
• This is a highly cross-functional role for someone who combines analytical rigor, strong growth instincts, operational excellence, and the ability to influence across teams. You will report to the Head of Growth Marketing
• Lead end-to-end growth initiatives across user acquisition, reactivation, paid influencer, and product-led growth programs
• Manage and optimize multimillion-dollar marketing investments across ad platforms including but not limited to Google, YouTube, Meta, TikTok, Apple Search Ads, DSPs, and emerging channels
• Identify and validate new growth opportunities through structured experimentation and rapid iteration
• Develop hypotheses, design experiments, and establish measurement frameworks to identify scalable growth levers
• Partner with Data Science to evaluate incrementality, attribution, LTV, retention, and monetization outcomes
• Build repeatable testing frameworks that accelerate learning across audiences, creative, channels, and product experiences
• Explore emerging channels, partnerships, creators, and platform opportunities that can unlock incremental growth
• Develop scalable approaches for creator-led, content-led, and community-led growth
• Evaluate new technologies, ad products, and AI-enabled workflows to improve efficiency and performance
• Translate complex analyses into clear business recommendations for senior leadership
• Build alignment across Marketing, Product, Engineering, Data Science, Finance, and Business Development teams
• Help define the long-term growth roadmap and operating model for Roblox