Performance Marketing Director, The Economist
$90-140k
3+ days a week in office
International weekly newspaper
Job no longer available
International weekly newspaper
1001+ employees
Job no longer available
$90-140k
3+ days a week in office
1001+ employees
Company mission
To take part in a severe contest between intelligence, which presses forward, and an unworthy, timid ignorance obstructing our progress.
Role
Who you are
- The Economist is seeking a rockstar Director of Performance Marketing with deep hands-on expertise in paid search and paid social
- They should have an obsessive attention to detail, can excel at setting strategy, mentoring a team, but also loves rolling up their sleeves and getting the job done
- They aren’t afraid to set a high bar for themselves and their team
- Highly analytical with demonstrated ability to use data for problem-solving
- Build and mentor a team that can deliver excellence
- Insanely curious and obsessively passionate about driving improvements at every conversion touchpoint
- Growth mindset, self-starter who can power through challenges and thrives in a fast-paced, dynamic environment
- Excellent attention to detail and project management skills
- Superb work ethic and positive, can-do attitude
- Ability to think holistically and work cross-functionally
- High levels of organization, with strong planning skills and the ability to prioritize a large workload according to ever-changing business needs
- Extensive experience in performance marketing
- Experience in in-house biddable media buying (Google / Meta / LinkedIn / TikTok / Outbrain / other)
- Proven track record of creating, planning, and executing customer acquisition campaigns that drive transformative business results
- Strong leadership skills, with experience managing and mentoring teams of digital marketing professionals
- Deep understanding of digital advertising platforms such as Google Ads, Google SA360, Google DV360, Facebook Ads, LinkedIn Ads, and other Display Demand Side Platforms
- Exceptional analytical skills and ability to translate data into actionable insights and recommendations
- Strong communication and interpersonal skills, with the ability to build rapport with clients and internal teams
- Results-oriented, with a passion for driving performance
- Experience transitioning media buying to an in-house buying model is a preference
What the job involves
- This newly-created role will lead a growing team of channel marketing experts who are responsible for ambitious acquisition targets across The Economist Group
- Directly oversee the management of biddable media campaigns and ad accounts across multiple platforms, including but not limited to Google Ads, Facebook Ads, LinkedIn Ads, Outbrain and Display Networks
- Lead and mentor a team of in-house media buyers, providing in-platform strategic guidance and support in campaign planning, execution, and optimizations
- Drive increased ROI and maximise budget efficiency and ROAS
- Monitor campaign performance metrics closely, identify trends and insights, and make data-driven recommendations for optimization and improvement
- Develop and implement innovative performance marketing strategies tailored to meet the objectives and KPIs of the business, ensuring platforms performance aligns with growth expectations, delivering measurable results
- Conduct comprehensive analysis of campaign performance, generate detailed reports, and present findings and insights
- Utilize analytics tools and methodologies to derive actionable insights and drive continuous improvement in campaign performance
Our take
Founded in 1843, the Economist is one of the best-known and well-read current affairs publications in the world, able to boast an ever-growing international circulation of around 1.5m readers. With sections ranging from US business news to the best new books & art, The Economist is a key figure within the huge journalism market.
Given its big market share, the key question for The Economist will be where it goes from here. Likely, the plan will be to carry on with business as usual. Critically, unlike many of its competitors, during the coronavirus pandemic The Economist has seen little decline in business, even as sales of paper-newspapers have declined globally. In particular, this is because the Economist has been operating a hybrid system of online and paper news for many years now, and so its core business has had relatively little to adapt to during the pandemic.
So, the key thing for The Economist will be ensuring that it keeps producing high-quality journalism into the future. In an age where the news is constantly plagued by distrust and misinformation, The Economist has a golden opportunity to set itself apart as a quality institution going forward.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Company benefits
- Team +/ individual performance bonuses
- Extended life assurance
- Training and development programmes
- Funding available for further education
- Work from home opportunities
- Health insurance
Company values
- Independence
- Integrity
- Excellence
- Inclusivity
- Openness
Company HQ
London, UK
Articles
Leadership
Lara Salameh Boro
(CEO)Lara has previously been CEO at Top Right Group and Informa. They are also a Non Executive Director at RWS HOLDINGS PLC.
Salary benchmarks
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Diversity, Equity & Inclusion at The Economist
- Commitment to equal opportunities and inclusion
- Applications from all backgrounds encouraged
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