Head of Demand Generation, Ashby

• You have a strong understanding of how world-class SaaS businesses operate, and excellent commercial acumen to apply growth tactics to match that model
• Have owned (and enjoy) ambiguous, high-impact problems and turning them into clear strategies, systems, and shipped work. You don’t wait for perfect inputs
• Like operating at multiple altitudes: setting strategy in the morning, reviewing dashboards or HubSpot workflows at noon, and rewriting an email subject line at 4pm because it matters
• Care deeply about craft and taste in messaging, design, events, swag, and experiences, and believe demand generation is built on trust, relevance, and quality, not just volume
• Get energy from building durable systems (processes, templates, dashboards, documentation) so the team can move faster and make better decisions over time
• Are excited to lead and develop people, give clear feedback, raise the bar, and help others do the best work of their careers
• Are naturally collaborative and effective as connective tissue across Product, Sales, CS, Ops, and Leadership, and default to partnership over silos
• Believe great marketing is principled, thoughtful, and customer-centric; not loud, spammy, or short-term
• Like being accountable to real outcomes: pipeline quality, conversion, retention, and long-term brand — not just activity metrics

Desirable

• The Head of Demand Generation owns how Ashby scales demand, from first principles, with a strong bias for experimentation as we move into our next phase of growth
• It’s a leadership role that sits at the intersection of strategy, systems, people, and execution
• You’ll be accountable for building a growth engine that works across PLG and sales-led motions, across geographies, and across products, without compromising taste, trust, or long-term brand
• You’ll work closely with me, the marketing leadership team, Sales, Product, RevOps, Partnerships, and CS
• You’ll be expected to think holistically, prioritize relentlessly, and stay close enough to the work to know what’s actually happening
• While we are of course aware of the important nuances between Growth and Demand Generation, both profile backgrounds are very welcome as there is no one way to achieve this outcome – though you will need to be able to stretch in both directions
• Lead and grow the demand generation function, including hiring, developing, and setting clear expectations for a high-performing team
• Own Ashby’s growth strategy as we scale our sales-led motion and introduce a PLG motion, this will include a healthy balance of scaling already sophisticated ABM, Outbound, OOH, automation motions, while building out our AEO, Paid, and other areas required to build a holistic demand gen motion
• Build scalable programs across the US and EMEA, balancing global consistency with regional nuance
• Partner deeply with Product, PMM, and Content to reduce funnel friction end-to-end: discovery, education, conversion, onboarding, lifecycle nudges, and retention moments
• Work closely with RevOps and Partnerships on ICP definition, TAM analysis, list building, enrichment, and ecosystem-driven growth

• Deadline to Apply: January 16, 2026 at 5:00 PM UTC
• An introductory call with Recruiting
• Hiring Manager interview with Harriet Johnston where we will deep dive on leadership approach and mutual fit with operating principles
• Call with departing Director, Demand Gen, Euphonia to learn more about the role and team, and to evaluate relevant experience fit
• Call with Co-founder & CEO, Benji Encz to evaluate business acumen and past experience fit
• An assignment that aims to give you a real sense of the work you would be tackling in this role
• Meet the team: peers Kat Ferguson and Anum Hussain Ali, member of your team, Tim McCann, and sales leaders Mike Clapson or Leigh Brown