Creative Lead, Pocket Worlds
Marketing
Metaverse firm
Be an early applicant
Metaverse firm
101-200 employees
Be an early applicant
101-200 employees
Company mission
To empower creativity and connection in a digital world.
Role
Who you are
- High taste level and high standards across all creative outputs
- High cognitive empathy - able to model how different people experience the product, message, or moment
- High ability to simulate - thinks several steps ahead, visualizes outcomes, and chooses with intent
- Strong opinions, loosely held
- Comfortable with constructive conflict and fierce feedback
- Strong creative instincts, paired with rigor in process and feedback
- Experience leading or influencing creative teams
- Comfortable in ambiguity, resourceful, and relentlessly biased toward action
- Deep empathy for players, communities, and online culture
- This role is for someone who:
- Thinks in stories, not just visuals
- Gives and receives feedback directly and productively
- Loves working fast, learning fast, and leveling up the people around them
- Wants to help define a brand that connects millions of people through play
Desirable
- Motion/3D/interactive experience
- Experience with UGC, creator platforms, or games-as-communities
- Sharp copy instincts
What the job involves
- We're looking for a Creative Lead who can take full ownership of marketing creative direction inside Pocket Worlds. You will ideate, test, and launch high-volume creative concepts that resonate with players and move our metrics. You’ll lead fast-paced creative cycles - feeding a steady stream of compelling ideas into a capable team that knows how to ship
- This role isn’t about maintaining a polished brand. It’s about speed, insight, and resonance. You’ll do deep market research, talk to users regularly, and continuously experiment with new creative angles. You’ll be expected to lead with sharp thinking, fast iteration, and high standards
- Drive ideation through fast, high-signal concept sketching and creative sprints
- Conduct deep market and player research to inform creative direction
- Talk to users weekly to build insight into motivations, behaviors, and opportunities
- Generate high volumes of creative ideas on a weekly basis
- Translate ideas into briefs and collaborate with creative teammates to execute
- Provide clear, honest, and constructive feedback - no conflict avoidance, no fluff
Our take
The popularity of virtual worlds is on the rise, with immersive gaming and social experiences more accessible than ever. As the parent company of Highrise and Everkskies, Pocket Worlds designs and builds metaverse communities to bring people together in new ways.
Through Highrise, it offers a virtual world where people make avatars and create relationships. Impressively, this has now amassed over 40 million users. The company's 2021 acquisition of Everskies, a pixel doll community, added a new world to its offering.
Moving forwards, Pocket Worlds has continued to launch new capabilities to serve its users. For example, Highrise Studio and Highrise 4.0 were introduced to make it easier for creators to build and monetize virtual experiences.
Steph
Company Specialist at Welcome to the Jungle
Insights
12% employee growth in 12 months
Company
Funding (2 rounds)
Jan 2021
$7m
EARLY VC
Oct 2018
$3m
SEED
Total funding: $10m
Company benefits
- Work anytime: This isn’t your typical 9-5 — they give you full permission to hop online whenever works for you
- Work anywhere: They have a team that spans the globe, so you have the ability to work from wherever speaks to you
- Training and Education Budget: Keep building your skillset with an annual reimbursement of up to $1,000 for programs, certifications, and learning materials
- Team Building Budget: Get to know your teammates with a monthly event and activity stipend of $25 per person
- Fitness Allowance: Stay active with a $50 monthly reimbursement for your gym membership, yoga studio membership, or whatever gets you moving
- Coworking Space Stipend: Choose a coworking space in your city that works for you and we’ll foot the bill
- Family Leave: Receive up to 2 months 100% paid time off during your first year of parenthood (after 6 months of employment)
- Annual Retreat: Join all fulltime employees on a unique jettsetting adventure every 9-12 months to brainstorm and meet face-to-face
Company HQ
Galindo, Austin, TX
Leadership
Anton Bernstein
(Co-Founder & CEO)Previously co-founded Luxury Escapes and Lookingo, serving here as CEO. Served as CEO for Smartbox and sat on the Investment Team for Redpoint Ventures and Insight Venture Partners.
Jimmy Xu
(Co-Founder & CTO)Previously served as a Design Engineer for Apple. Experience as a Research Assistant at the University of Washington.
Salary benchmarks
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