CRM Specialist, FabFitFun
The expected hourly rate for this position is $35.00/hr - $38.00/hr + Equity
3+ days a week in office (West Hollywood, CA )
Lifestyle subscription box service
Open for applications
Lifestyle subscription box service
501-1000 employees
Open for applications
The expected hourly rate for this position is $35.00/hr - $38.00/hr + Equity
3+ days a week in office (West Hollywood, CA )
501-1000 employees
Company mission
To deliver happiness and well-being to everyone, everywhere.
Role
Who you are
- The ideal candidate has experience in email marketing, mobile push, SMS, automations and analytics
- 2+ years experience working directly in email marketing (B2C/subscription-based preferred)
- Confidence in developing and executing lifecycle marketing strategies and communications for e-commerce
- Experience with creating and maintaining automated workflows
- Experience with developing and executing A/B tests
- Experience with creating complex segmentation for multiple audiences
- Experience working with Braze or a comparable email marketing platform
- Strong copywriting/copy editing skills
- HTML experience
- Exceptional execution and organizational skills
- Detail-oriented, a multi-tasker, loves adhering to deadlines
- Bachelor's degree in Marketing or Communications
What the job involves
- FabFitFun is looking for a CRM Specialist to help develop, manage, and optimize our email, push, and SMS campaigns
- The CRM Specialist will help drive the strategy and execution of CRM to onboard, retain, build loyalty, and increase lifetime value by engaging customers with personalized, targeted, and relevant marketing at every stage
- Additionally, this position requires strong project management, analytical skills, and the ability to work in a fast-paced environment
- Execute SMS, Email, and Push Notification campaigns (blast & automations) using the Braze platform
- Own your area of expertise and meet key KPIs in strategic partnership with your manager by performing A/B tests, creating targeted segmentation, and using personalized dynamic content
- Request creative assets and collaborate with the Creative team to ensure timely delivery
- Collaborate with multiple cross-functional partners (Creative, Product, Merch, Data, etc.) to meet company goals
- Pull campaign-level reporting to evaluate the overall performance of communications and A/B tests
- Analyze campaign performance data to drive optimization decisions
- Support the ongoing maintenance/operations of our marketing technology tools and help launch and integrate new communication channels into our marketing strategies
- Implement churn mitigation strategies
- Execute member reactivation funnels
Our take
FabFitFun is a subscription service that delivers home decor, beauty, fashion and wellness products directly to its subscriber's doors. Subscribers can choose between two different plans and can either pre-pay for 4 boxes a year or pay-as-they-go for a slightly increased price.
The brand targets a premium market and faces competition from numerous other subscription services such as Birchbox, GLOSSYBOX and CAUSEBOX. Users are able to customize some of the products in their box, whereas other products are unchangeable 'surprises'. For brands, the box is a new way to find customers and engage with them.
During the pandemic, FabFitFun doubled subscribers, capitalizing on both the rise of self-care and 'stay at home' restrictions. It has maintained momentum, delivering new features and perks for members, in addition to securing a patent that enables parcel services to serve targeted ads via package tracking pages, status email updates, and other channels, which could prove lucrative for its future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-8% employee growth in 12 months
Company
Funding (2 rounds)
Jan 2019
$80m
SERIES A
Oct 2015
$3.5m
SERIES A
Total funding: $83.5m
Company benefits
- Help shape the future of a rapidly growing organization and industry
- We prioritize career growth for all employees with the ability to work within a highly collaborative, passionate, and development-focused environment
- Medical, Dental, Vision, Disability & life insurance, and 401k!
- We offer a flexible PTO policy, we trust our employees to manage their time!
- Tons of perks such as a quarterly credit to our Add-ons store, cell phone reimbursement, paid parking, and a fully stocked kitchen with snacks and drinks!
- Dog Friendly Office
- We encourage you to bring your furry friends to work!
- Being part of our family means a free FFF subscription so that you can have the full experience of our membership
Company values
- We act like owners - Think of this as your company and hold yourself accountable for its growth. No job is too big or too small
- We elevate and evolve - Look for growth opportunities in every interaction. Push yourself by taking smart risks and embracing uncertainty
- We play to win - It takes the collective efforts of the team to win the game. Look for ways to create impact to every project, meeting, and task you’re given
- We put members first - Across all departments, we always keep the members’ best interests at heart. Make short-term sacrifices for a lifetime of loyalty
- We make FFF a great place to work - Celebrate your team’s wins. Create a safe space for diverse opinions and expression. Treat everyone with respect. We’re on this ride together!
Company HQ
Beverly Grove, Los Angeles, CA
Articles
Leadership
Michael Broukhim
(Co-CEO)They studied at Harvard before spending 6 years as Executive Chairman of Charlie. They co-founded FabFitFun in 2010, and worked as a USC Professor from 2014 to 2018.
Daniel Broukhim
(Co-CEO)They co-founded Charlie with Michael, serving for 3 years as CEO. They co-founded FabFitFun as CEO in June 2010, and have also been a Cargomatic Advisor since 2013.
Katie Echevarria Rosen Kitchens
(Co-founder)Having studied at The George Washington University, they worked as an Editor of Shecky's Media for 3 years. They took on roles as a Freelance Writer for 9 years and spending a year as VP of Events and Marketing at Out of the Box Events before co-founding FabFitFun in 2010.
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