Principal Product Designer, Amplify
$140-150k
+ Annual discretionary bonus
K-12 curriculum & assessment publisher
Job no longer available
K-12 curriculum & assessment publisher
1001+ employees
Job no longer available
$140-150k
+ Annual discretionary bonus
1001+ employees
Company mission
To help educators create the next generation of scientific innovators as well as citizens who are sceptical, curious, and evidence-based thinkers.
Role
Who you are
- 7+ years of experience designing digital products, including leading large-scale platform or ecosystem-level experiences
- Strong systems thinking with experience designing entryways, dashboards, language settings, user profiles, or navigation for complex, multi-product educational platforms
- Portfolio demonstrating excellent visual design, interaction design, and end-to-end product thinking
- Experience with design tools such as Figma, Adobe CC, and rapid prototyping platforms
- Proven success operating as a senior individual contributor within a cross-functional product team structure (product manager, engineers, researcher, data, etc.)
- Strong storytelling, facilitation, and communication skills across technical and non-technical audiences
- Ability to present and explain design decisions to senior leadership and across functions, including documenting rationale and providing multiple design directions
- Experience designing accessible UI in compliance with the latest WCAG standards
Desirable
- Prior experience working on a multi-product or multi-user platform, with attention to user roles and permissions
- Experience designing for educators, students or edtech platforms with an understanding of teacher workflows and classroom realities in K–12
- Experience with designing user identity models or personalization systems, such as profiles, avatars, saved progress, or role-based customization
- Deep knowledge of responsive web design principles and how to design across device sizes and breakpoints
- Familiarity with localization in product design
- Experience designing within a design system at scale
- Working knowledge of front-end development (HTML/CSS, JavaScript)
- Experience integrating Generative AI into product UX
- Familiarity with the Shape Up methodology in product development
- Any lived experience with teaching, tutoring, or supporting K–12 students, especially in digital learning contexts
What the job involves
- As Principal Product Designer within the AI Foundations workstream, you’ll support design strategy and execution for the experiences that shape a user’s first impression of Amplify—and how they continue to grow as teachers and learners on our platform
- From login to learning, from product discovery to embedded professional development, you’ll be responsible for helping educators and students navigate based on their own personalized needs
- You’ll act as a senior individual contributor, partnering closely with cross-functional peers in Product, Engineering, Research, and Data to ensure educators and students have a cohesive, intuitive, and empowering experience from their first login onward
- You will be reporting to the VP, Design and collaborating with a talented team of product designers across the workstream
- Lead strategic design discovery and execution for key educator-facing and student-facing AI-driven experiences, shaping the first impressions and continued growth of all users
- Collaborate closely with Platform Design to translate workstream vision into feature designs across the development teams and projects you support
- Serve as the design lead on multiple initiatives, driving discovery, user research synthesis, conceptual exploration, design execution, and stakeholder alignment
- Operate as a highly autonomous senior IC, influencing a strong design standard across teams
- Partner with designers in all Platform workstreams to collaborate, unblock, and critique, design solutions and raise the quality of design output—sharing insights, frameworks, and approaches
- Translate complex educator and platform needs into thoughtful, scalable, accessible AI enabled design systems and flows
- Leverage qualitative and quantitative data to shape user experiences and influence product and business strategy
- Represent the Design function in cross-functional meetings, supporting alignment across Design, Product, Engineering, Data, and other stakeholders
- Facilitate cross-team collaboration and decision-making through workshops, co-design sessions, and critiques
- Present design work and strategic thinking with a clear rationale to stakeholders and leadership, including executive audiences
- Actively leverage and contribute to the refinement of Amplify’s design systems, standards, and practices
Our take
Since launching as Wireless Generation in the year 2000, before rebranding in 2012 after News Corp acquired the company, Amplify has grown into one of the leading providers of K-12 curricula, assessment and supplemental programs for ELA (English Language Arts), Math and Science.
The EdTech market has been growing rapidly for the last decade and more, and its value is expected to surpass 230 billion by 2030. This growth means that the company has plenty of competition from the likes of Khan Academy and Kaplan Test, but the fact that Amplify is used by around 10 million students puts it in a very strong position.
After a major growth funding round in 2021, Amplify acquired digital math tools developer Desmos. This is in keeping with its commitment to strategically acquire high-performing education companies in order to expand its own tech and product offerings.
Freddie
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Oct 2021
$215m
GROWTH EQUITY VC
Mar 2021
$0.1m
GRANT
Total funding: $263.3m
Company benefits
- Full benefits: Our health insurance options include health, dental, and vision coverage for spouses, domestic partners, and children—effective on your date of hire. We make a generous contribution to all employee HSA plans, which can be used to cover eligible health expenses. We offer unlimited paid time off, a 401(k) plan with an employer match, long- and short-term disability, and employer-sponsored employee life insurance. We offer paid parental leave, backup childcare and backup eldercare. On top of all that, we also provide our full-time employees with a robust voluntary benefits program that includes coverage options for everyone in the family, including pets.
- Opportunities for inspiration: Amplify believes in the importance of supporting charitable nonprofits in the communities where we live and work. We encourage employees to support organizations that promote the welfare of children and families in the areas of education, health, and social services. One way for employees to give back is through our Volunteer Time Off program, which allows employees to take 16 hours each year to contribute to an eligible charitable or nonprofit organization.
- Tuition reimbursement: Full-time employees who are enrolled in an accredited college or university course related to their areas of work are eligible to receive tuition reimbursement.
Company HQ
Dumbo, NY
Leadership
Larry Berger
(Co-Founder & CEO)Co-founded Wireless Generation in 2000 and was CEO until News Corp bought the company in 2010, becoming President and then CEO of Amplify post-acquisition. Serves on the boards of Touch Press, the Academy of American Poets, Lapham’s Quarterly, the Institute for Sustained Attention, and the Southern Education Foundation.
Catherine Mackay
(COO & President)Catherine joined Amplify in 2014 as a Consultant of Amplify Learning. She quickly moved into the role of GM and SVP of Middle School ELA, then CEO of Amp,ify New Curriculum before becoming COO in 2018. Prior to Amplify, she spent 8 years at Tablet Hotels (acquired by Michelin) as the Head of Business Development and Director of the Operating Board.
LaShon Ormond
(CIO)LaShon joined Amplify in 2011 as a Project Manager. While at the company, she's held a number of roles and moved into the role of Chief Impact Officer in 2023.
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