Senior Product Marketing Manager, MasterClass
Consumer
$150-170k
+ Offers equity
Streaming platform for learning
Open for applications
Streaming platform for learning
501-1000 employees
Open for applications
$150-170k
+ Offers equity
501-1000 employees
Company mission
To help unleash the human potential, by inspiring individuals to learn amazing new skills.
Role
Who you are
- Product Marketing Expert: Brings at least 6 years of relevant experience, including 4+ years of product marketing experience working on consumer tech products
- Strategic & Creative Marketer: Blends big-picture strategy with hands-on execution, leveraging insights and storytelling to drive business impact across product launches, campaigns, and the user journey
- Go-to-Market & Positioning Leader: Leads go-to-market strategies and launches in fast-paced environments, ensuring differentiated positioning, clear messaging, and cross-functional alignment
- Data-Informed Decision Maker: Uses research, user insights and data, and performance metrics to refine strategies, optimize campaigns, and enhance marketing impact
- Persuasive Communicator: Crafts compelling narratives, simplifies complex ideas, and influences stakeholders with strong verbal and written skills
- Adaptable Problem Solver: Thrives in fast-moving environments, tackling ambiguity with initiative, strategic pivots, and a growth mindset
- Collaborative Team Player: Works cross-functionally, wearing multiple hats to drive team and company success
- Lifelong Learner: Passionate about learning, growth, and MasterClass’s mission of unlocking human potential
What the job involves
- We are seeking a dynamic Senior Product Marketing Manager to join our team at MasterClass
- In this role, you will play a key part in driving the success of our online learning platform and 0 →1 bets through innovative product narratives and comprehensive marketing strategies
- This role emphasizes innovation, strategic thinking, and hands-on execution—perfect for someone who can masterfully blend data and insights with creative thinking to influence product direction and elevate our marketing efforts
- You will help shape the future of online education, pushing boundaries and redefining the way consumers learn and develop
- Strategic Planning & Execution: Develop and execute product marketing strategies to drive user acquisition, engagement, and retention for MasterClass’s core product and innovation bets, aligning with its brand and business goals
- Consumer Insights & Market Research: Be a strategic partner to the Product, Marketing, and Content teams and help influence the future direction of MasterClass with your expertise in our market, competitors, and consumers
- Product Positioning & Messaging: Develop clear, compelling positioning and messaging frameworks that differentiate MasterClass in the online learning and education market
- Go-To-Market Strategy: Lead GTM strategy and execution for new product and feature launches, ensuring seamless coordination across all teams
- Campaign Development: Help develop fully-integrated marketing campaigns, leveraging insights and data to craft compelling narratives and creative assets
- Performance Analysis & Optimization: Establish and track metrics and KPIs to measure the performance of product marketing initiatives, providing actionable insights and recommendations for continuous optimization and improvement
- Engagement & Merchandising Strategy: Enhance the core product experience and develop merchandising strategy to surface most relevant content and drive engagement and long-term retention
- Cross-Functional Collaboration: Partner with teams across Product, Marketing, Content and more to ensure seamless integration of product marketing initiatives into overall product development and marketing strategies
Our take
MasterClass is a streaming platform that offers its members the chance to learn skills and theory directly from the best in the business, all with celebrity status. For example, learning to cook with Gordon Ramsay, mastering tennis techniques with Serena Williams, and perfecting songwriting with Alicia Keys.
The streaming platform provides more than 100 classes across nine categories including sport, wellness, music, food, and business. Each class is made up of around 20 short video lessons, accompanied by a workbook and a members’ community.
With a $2.5 billion valuation and no shortage of funding, MasterClass is seen as a leader in the edtech market and differentiates itself from fierce competitors Udacity and Udemy by blurring the line between education and entertainment.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
May 2021
$225m
SERIES F
May 2020
$100m
SERIES E
Total funding: $461.4m
Company benefits
- Health & Wellness: Premium medical, dental, and vision insurance plans for you and your family. OneMedical and Peloton subscriptions. Access to Modern Health and Included Health for additional well-being and expert medical care
- Paid Time Off: Take the time you need when you need it. Company-wide winter and summer recharge breaks and half-day Fridays
- Equity: In addition to a competitive base salary, our equity plans allow employees to share in the success of the company
- Unique Perks: Quarterly flex dollars for whatever you need, cell phone and internet stipends, lunch on Tuesdays for those in-office, and the occasional instructor drop in
- Family Planning: Competitive parental leave programs for both birthing and non-birthing parents. Leave administration with Cocoon. Fertility support through Carrot
- Learning & Development: We are a learning company after all! Full access to MasterClass courses and the opportunity to gift memberships to loved ones. Personal development dollars are provided every 6 months for things like career coaching or books
- Charitable Giveback: Company charity matching and paid days off to volunteer in your community
Company HQ
SoMa, San Francisco, CA
Leadership
David Rogier
(Founder & CEO)Having studied at Washington University, they worked in Strategy and Operations at Tesco for 3 years before taking an MBA at Stanford. They used this experience to found MasterClass.
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