Senior Front End Developer, Borrowell

• 5+ years of professional frontend experience—including at least 3 years building production apps with React—with strong expertise in Next.js, TypeScript, SSR/ISR patterns, and deep knowledge of web fundamentals (HTML, CSS, JavaScript, accessibility)
• Proven experience building high-traffic, growth-focused websites (home, pricing, signup pages), and comfort collaborating directly with marketing and design partners to translate business goals into technical execution
• Hands-on experience integrating and working with headless CMS platforms (e.g., Contentful, Sanity, Strapi)
• A strong grasp of SEO basics, user experience best practices, Core Web Vitals, and performance optimization techniques specifically for modern React/Next.js applications
• Demonstrated experience setting up analytics and A/B testing tooling (e.g., GA4, GTM, Mixpanel, Optimizely, VWO) and using data to drive decisions
• If you’re unsure about your qualifications for this position, we’d still encourage you to apply. We’re looking for candidates who have experience, but know that not everyone’s had a chance to demonstrate what they can do. What’s most important is that you have a growth mindset and care about helping people with their finances - an area in their lives that causes a lot of stress

Desirable

• As a Senior Frontend Developer, you will lead the technical vision and implementation of our marketing site and growth-focused web experiences
• You will rebuild and own our marketing website using React and Next.js, leveraging server-side rendering and modern routing patterns for speed, SEO, AEO/GEO (AI/Generative Engine Optimization), and flexibility
• You will sit at the intersection of engineering, marketing, and design to turn traffic into measurable business outcomes
• You will be hands-on in the codebase while also influencing the roadmap, architecture, and best practices across the broader team
• In the first 3-6 months, you can expect to:
• Audit the current marketing site, performance, SEO, analytics setup, and experimentation capabilities to propose and execute a prioritized improvement plan
• Lead the rebuild or major refactor of the site using Next.js and a headless CMS, with an eye toward future experimentation and rapid content changes
• Implement or refine analytics and event tracking to give us end-to-end visibility into acquisition, activation, and key conversion events
• Launch an initial set of growth experiments (e.g., pricing page tests, signup flow optimizations, new landing pages) and create a repeatable experimentation workflow