Social Media Manager, Justworks
$122-134.2k
Sprout Social
Senior level
New York
Business operations platform
Job no longer available
Business operations platform
1001+ employees
FintechB2BEnterpriseHRCompliancePaymentsSaaS
Job no longer available
$122-134.2k
Sprout Social
Senior level
New York
1001+ employees
FintechB2BEnterpriseHRCompliancePaymentsSaaS
Company mission
Justworks' mission is to help entrepreneurs and businesses grow with confidence.
Role
Who you are
- You are a self-starter, constantly in tune with social media trends, and always ready to adapt and innovate
- Whether it’s discovering new platform features, creating bold content, or responding swiftly to key moments, you know how to keep a brand relevant and resonant
- Your creativity shines, and you’re equally comfortable digging into the data that drives performance
- Most importantly, you’re a collaborative team player who thrives on bringing cross-functional stories to the forefront
- In this role, your foundational knowledge, skills, abilities, and personal attributes are anchored in the following competencies:
- Business insight - Understand how social media fits within Justworks’ broader marketing and brand strategy and marketplace dynamics. Functional expertise - Demonstrate deep knowledge of social media best practices, platform capabilities, and trends
- Curiosity and Innovation - Constantly seek to learn, grow, and improve—whether through new tools, trends, or tactics
- Good judgment - Navigate complex situations with thoughtful decision-making and the ability to act quickly and strategically; identifying patterns, making connections of underlying issues, understanding risks, developing mitigation strategies, and taking ownership of the outcome
- Clear communication - Use effective communication skills to articulate ideas and feedback, ensuring clarity and alignment across teams
- In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for:
- Camaraderie - Day to day, you can be seen working together toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and have a strong desire to know and help others
- Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You’re curious, ask open questions, and are receptive to thoughts and feedback from others
- Grit - You demonstrate grit by having the courage to commit and persevere. You’re committed, earnest, and dive in to get the job done well with a positive attitude
- Integrity - Simply put, do what you say and say what you'll do. You’re honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example
- Simplicity - Be like Einstein: “Everything should be made as simple as possible, but no simpler.”
- Minimum of 5-7 years of proven experience in social media strategy, content creation, and community management at an agency or on an in-house team (B2B or tech preferred, but not required for in-house)
- Experience building social media strategy, content calendars, campaigns, and social listening/community management
- Experience working cross-functionally to ensure consistency of brand guidelines and messaging, including collaboration with creative teams to deliver briefs and feedback loops
- Strong understanding of the social media space including platform-specific communities, conversations, and trends
- Ability to multi-task and execute top-notch work against tight deadlines
- Creative thinker who comes to the table with trend-driven content ideas
- Experience with scheduling and analytics tools including Sprout Social
- Eager to stay up to date on social media trends, best practices, and tech updates (platforms, features, etc.)
- Solution-oriented “get to yes” attitude and extreme attention to detail
- Proven success as a team player and creative collaborator
- Ability to help cultivate, contribute to, and foster a high performing/high impact team
What the job involves
- At Justworks, we empower small businesses and entrepreneurs to thrive
- . As Social Media Manager, your role is to bring their stories to life and showcase our brand’s unique voice across digital platforms
- You’ll be part of the Communications team, helping to craft and execute a forward-thinking social media strategy
- You’ll work on everything from tone of voice and content cadence to analytics and community management
- . Your mission is to connect with our audiences, spark engagement, and help grow the Justworks brand
- Develop and Execute Social Media Strategy: Lead the creation and implementation of a robust social media strategy that aligns with Justworks’ broader communications and marketing goals, ensuring a consistent voice across platforms
- Content Creation & Curation: Develop engaging, on-brand content that resonates with small business owners, HR professionals, and other target audiences, including posts, stories, and videos for platforms like: Linkedin, Instagram, X, and more
- . You will own the content calendar and scheduling and publishing of content
- Community Engagement: Foster a strong social media presence by building relationships with key audiences, drive meaningful interactions, and manage and grow Justworks’ brand following
- Crisis Management & Social Listening: Monitor social platforms for potential issues, escalating when necessary, and proactively engage in social listening to identify opportunities for brand engagement and reputation management
- Collaboration with Internal Teams: Partner with Creative, Growth Marketing, Product Marketing, People team, and Customer Support to align messaging, campaigns, and goals across channels, ensuring a unified voice
- Social Media Tools & Innovation: Stay informed of emerging social media trends, tools, and best practices to recommend and implement new approaches that enhance engagement and performance
- Analytics & Reporting: Measure, analyze, and report on social media performance, using data-driven insights to continuously optimize content, engagement, and overall strategy
- As Social Media Manager, how results are achieved is paramount for your success
- The creation of systems and scalable processes is critical for this role, as is working cross-functionally across Marketing (e.g., Content, Events, Creative, etc.) and other parts of the company (e.g., People Team, Sales)
Our take
Justworks operates in an increasingly crowded space of all-in-one business operation suites, that include tools like human resources, payroll, employee management, benefits, and others that businesses critically need to operate as they scale.
Globally, human resource management has become an extremely fertile field, worth over $20 billion annually and predicted to grow to over $50 billion annually by 2030 - creating great opportunity for Justworks to continue to grow. The company is regarded as a market leader, but does see competition in the shape of Paychex Flex, Rippling, Paylocity, and TriNet, among others.
Solutions delivered by Justworks have proven to be extremely popular with SMEs, and this has not gone unnoticed by investors, with the company picking up exceptional amounts of funding. Justworks is known to have sights on going public, though action towards this end has been delayed until global mass-market conditions have settled from a period of volatility. However, the company's acquisition of
Steph
Company Specialist at Welcome to the Jungle
Insights
Top investors
Company
Funding (last 2 of 7 rounds)
Nov 2023
$16.9m
LATE VC
Jan 2020
$50m
SERIES E
Total funding: $159.9m
Company benefits
- Paid volunteer work.
- Paid parental leave.
- Work from home opportunities.
- Medical, dental, and vision insurance, plus access to One Medical, Kindbody, and Teladoc.
- Premium access to Headspace, ClassPass stipends, and webinars to support your overall wellness on topics like nutrition, budgeting, mindfulness, and more.
- All Justworks offers include equity, and Justworkers can continue to earn more over time with promotions and tenure.
- Extensive learning & development opportunities through workshops, ExecOnline, Udemy, and BetterUp coaching.
- Engineering Apprenticeship program that supports internal movement and growth
Company values
- Camaraderie: As a growing company, we know how crucial teamwork, higher purpose, and a healthy dose of fun can be to success. Be an active listener, treat people respectfully, and have a strong desire to know and help others.
- Openness: We believe in radical transparency. This means being willing to share information, understand other perspectives, and consider new possibilities. Be curious, ask open questions, and be receptive to thoughts and feedback from others.
- Grit: They say when the going gets tough, the tough get going. We are a team of hardworking individuals with the courage to persevere. Be committed, be earnest, and dive in to get the job done well with a positive attitude.
- Integrity: We do the right thing. Be honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example.
- Simplicity: We make things easy for everyone to understand and do. Be innovative, unafraid of streamlining processes, a clear and concise communicator, and don't overcomplicate solutions.
Company HQ
Fulton Ferry District, NY
Articles
Leadership
Isaac Oates
(Executive Chair)Experience as a Senior Product Manager at Amazon before founding Adtuitive and serving as COO for a year. Left this position to spend 3 years as a VP at Etsy, before founding Justworks.
Salary benchmarks
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