Marketing Analytics Analyst, Fastly

• The perfect candidate for this role takes a consultative approach to solving business problems with non-technical partners.
• They’re capable of distilling complex ideas and data into logical insights and recommendations.
• Finally, they’re effective in prioritizing work and take a scrappy approach to getting the job done
• Echnical experience in B2B marketing analytics & web analytics best practices, with strong hands-on experience with common B2B tools like Salesforce and Marketo
• Experience in common data warehousing & business intelligence tools like Google BigQuery and Looker (with proficiency in SQL)
• Experience in analyzing and reporting on basic lead lifecycle/funnel metrics
• Experience with building segments and target audiences based on previous analysis
• Ability to build trusted relationships across marketing teams, managing expectations, and producing reports/analysis in a timely manner
• Communication style capable of distilling complex data into actionable insights for marketers
• Bachelor's degree

Desirable

• The Marketing Analytics Analyst will be a key contributor to the marketing analytics team, which owns all marketing data architecture, visualization, and analysis related to the efforts of the marketing organization.
• This includes projects and initiatives centered around customer data, segmentation building, lifecycle metrics, and campaign optimization.
• This role will be able to serve the basic reporting needs of our marketers, while finding opportunities to dive deeper into complex data challenges
• Tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytics requests, and development/automation of regular reports
• Write, optimize, and execute SQL queries to extract and manipulate marketing data from databases for analysis and reporting purposes
• Work with cross-functional teams to understand data requirements and develop customized queries to support various marketing and business initiatives
• Assist in maintaining and optimizing the data infrastructure, including databases, data warehouses, and ETL processes
• Develop processes & frameworks for repeatability in common analysis asks
• Regularly audit data outputs for anomalies and reporting errors
• Partner with business analytics, sales operations, and marketing technology teams to uphold data quality standards, and evaluate new marketing data sources & tooling

• Anticipated Posting Close Date*: 12-19-24
• We’re always looking for humble, sharp, and creative folks to join the Fastly team. If you think you might be a fit please apply! A fully completed application and resume or CV are required when applying