Copywriter, Tovala
Smart ovens and meal-kit delivery service
Open for applications
Smart ovens and meal-kit delivery service
101-200 employees
Open for applications
101-200 employees
Company mission
To make home cooking faster, healthier, and easier so people can focus on what's most important to them.
Role
Who you are
- Have 2+ years of copywriting experience at an in-house marketing department or external agency
- Have a portfolio of fun, fresh, thoughtful copy that makes us want to take a second look (and a third look, and a fourth look…)
- Have experience writing for digital, email, social, and print AND know how to flex tone according to the creative task at hand. Whether that’s an intriguing subject line, a witty social caption, or a bold headline that makes the reader hungry for more
What the job involves
- Demonstrate your craft: write clear, persuasive, and on-brand copy across all marketing channels, but esp. digital—everything from email journeys to organic social
- Act as the expert: on Tovala’s brand voice and tone, that is. And keep a pulse on how that voice best comes to life throughout the full experience
- Know thy consumer: immerse yourself in the customer experience, using customer insights and a consumer-centric lens to tailor copy to where they’re at in the funnel
- Show your range: meticulously self-edit, present multiple “ways in” to bring requests to life, and find different angles to approach work
Our take
Domestic meal kits are nothing new, with companies such as Hello Fresh, Sun Basket, and Blue Apron all crowding the increasingly popular industry. Tovala is a food-tech company attempting to disrupt this market, with a smart oven that eliminates the need for meal preparation.
Tovala offers customers both an oven and the option to sign up to a rotating weekly meal delivery service. Boasting a single minute of prep-time for adding the final touches, the system works by scanning the meal's QR code so that the oven can run the associated cook cycle. The oven also recognises over a thousand name-brand products, and has hundreds of presets for when users want to cook for themselves.
Despite competing with a pile of other meal-kit services, Tovala's clear stand-out feature is the oven, with nothing similar offered by competitors. The company is aiming to expand into new verticals, adding smart oven air fryers to its product line up in early 2023. The first new appliance from the company since 2018, this move is expected to attract new customers and help cement Tovala's market lead.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
2% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Feb 2021
$30m
SERIES C
Sep 2020
$3m
LATE VC
Total funding: $71.7m
Company benefits
- Ownership : Every full-time teammate receives a stock option grant
- Flexible PTO
- 401(K) with company match
- Hybrid work environment
- Learn & grow : Every teammate receives a yearly learning stipend they can utilize anytime
- Great company culture
- Free Tovala Smart Oven & discounted Tovala Meals
Company values
- Put the Team First -- We put what is best for the broader team ahead of what is best for ourselves or our immediate department
- Embrace the Obstacles -- We rise to meet challenges with a sense of urgency, resolve, and optimism
- Connect the Dots -- We engage with curiosity to learn how our work impacts others so that we can problem-solve holistically and work collaboratively
- Be Direct -- We share our perspective openly and directly, even when it feels difficult to do so
- Get S#!t Done (Well) -- We celebrate people at all levels for delivering high impact work that expands the bounds of what we’re able to do
- Champion the Customer -- We consider and prioritize our customer in all of our decisions
Company HQ
West Loop, Chicago, IL
Articles
Leadership
David Rabie
(CEO)They worked as an Associate at The Abernaathy MacGregor Group before working for VeggieGrill and Groovy Spoon for a combined 3 years. Co-founded Draftpedia in 2012 before founding Tovala in 2014.
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