Senior Manager of Slack Paid Digital Marketing, Salesforce

• 7+ years of experience in paid digital marketing, performance marketing, or growth marketing roles, preferably in B2B and B2C or technology companies
• Deep expertise in German market: Native or business-fluent German language skills and demonstrated success running paid campaigns in Germany
• European market knowledge: Experience managing campaigns across multiple European countries with understanding of regional differences, compliance requirements (GDPR), and cultural nuances
• Channel mastery: Proven expertise in paid digital channels including paid social, programmatic, and emerging digital channels
• Data-driven mindset: Strong analytical skills with experience using analytics platforms (Google Analytics, Tableau, Looker) and marketing attribution tools to drive decision-making
• Strategic thinker: Ability to develop comprehensive strategies while also being hands-on with campaign execution and optimization
• Product-led growth experience: Understanding of PLG motions and how paid marketing supports self-serve acquisition funnels
• Budget management: Experience managing significant media budgets ($5M+ annually) with demonstrated ROI improvement
• Leadership skills: Experience leading teams or projects, with strong collaboration and stakeholder management abilities
• Degree or equivalent relevant experience required. Experience will be evaluated based on the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer roles, work experience, etc.)

Desirable

• We're looking for an experienced Senior Manager of Paid Digital Marketing to lead our performance marketing efforts across Germany, UK and the broader European market
• As a critical part of Slack’s Growth Marketing team you'll be responsible for driving customer acquisition and revenue growth through strategic paid media campaigns
• This role requires a deep understanding of the German market, fluency in European digital channels, and a proven track record of scaling performance marketing programs in fast-moving, tech environments
• Lead EMEA Paid Strategy: Develop and execute comprehensive paid digital marketing strategies across Germany and key European markets (DACH, UK, France, Nordics, Southern Europe) to drive qualified new teams and revenue
• Drive Performance & Growth: Own acquisition targets, KPIs, and budget management, learning agenda strategies for paid channels including paid social (LinkedIn, Meta, YouTube), display, retargeting, emerging digital platforms and beyond
• Experiment and Optimize for Results: Continuously test, analyze, and optimize campaigns across the funnel—from awareness to conversion—using data-driven insights to improve CAC, LTV, and ROAS
• Localization & Market Expertise: Partner across marketing teams, product, and agencies to ensure campaigns are culturally relevant, locally optimized, and aligned with market-specific nuances across European countries
• Collaborate Cross-Functionally: Work closely with web, creative, content, product marketing, marketing ops, product, and analytics teams to develop compelling campaigns that resonate with European audiences
• Agency & Vendor Management: Manage relationships with digital agencies, media partners, and technology vendors to maximize campaign effectiveness and efficiency
• Innovation & Experimentation: Stay ahead of industry trends, test new channels and tactics, and bring innovative approaches to paid acquisition in competitive European markets
• Team Leadership: Mentor and develop team members, foster a culture of testing and learning, and contribute to the overall growth marketing strategy