Lead International SEO, GoFundMe
Social fundraising platform
Open for applications
Social fundraising platform
501-1000 employees
Open for applications
501-1000 employees
Company mission
To help people fundraise for the personal, business, and charitable causes that matter most to them.
Role
Who you are
- This is an exciting opportunity for someone who thrives in fast-moving, collaborative environments, loves testing and learning, and is passionate about connecting people through purpose-driven content
- 5–7 years of hands-on experience in SEO, with significant exposure to international markets and localization
- Strong technical foundation - comfortable discussing crawling, indexing, site speed, structured data, and hreflang implementation
- Proven experience improving rankings and organic traffic across multi-language, multi-region sites
- Familiarity with working in large, dynamic web environments (marketplaces, UGC platforms, or SaaS)
- Strong data skills and experience using tools such as Google Search Console, Google Analytics, Looker, Amplitude, Screaming Frog, and Ahrefs/Semrush
- Understanding of AI and generative search (AEO) and its impact on global search visibility
- Experience collaborating with engineering, product, and content teams — and comfortable writing tickets and articulating business impact
- Clear communicator with the ability to translate complex data and technical insights into actionable strategy
- Agile and curious - thrives on testing, iteration, and scaling learnings across markets
- At least one other language, preferably German
What the job involves
- We’re seeking a Lead International SEO to scale our global organic search strategy across international markets
- You’ll combine technical expertise, analytical insight, and cultural fluency to help GoFundMe’s stories reach more people - no matter where they are
- This role sits at the intersection of marketing, product, and engineering, ensuring international SEO best practices are embedded across our platform and localized experiences
- You’ll drive meaningful growth in key regions by optimizing discoverability, user journeys, and search visibility across languages and markets
- Own international SEO performance across multiple markets, optimizing site architecture, on-page experience, and local discoverability
- Work with SEO director and Product, Engineering, and Data Science to ensure SEO is embedded into the global roadmap and technical infrastructure
- Partner with local teams to adapt strategies for local languages, search behavior, and market nuances
- Conduct technical audits to identify and resolve issues across crawling, indexing, hreflang, rendering, internal linking, and structured data
- Lead keyword, content, and competitive analyses to uncover growth opportunities by country and vertical
- Define KPIs and measurement frameworks for international organic performance, using analytics and BI tools to track and communicate impact
- Support new product launches and international expansions, ensuring SEO readiness from architecture to content rollout
- Stay ahead of algorithm updates and evolving search behaviors, including AI and multimodal search (AEO, YouTube, TikTok, LLM-based engines)
- Educate and influence cross-functional teams on SEO best practices — fostering a data-driven, globally aware search culture
- Collaborate with Paid Media, CRM, and Brand teams to align organic strategies with cross-channel growth initiatives
Our take
One of the most well-known fundraising platforms in the world, GoFundMe makes raising money online exceptionally easy. The platform initially focused on charity and good causes, but its scope has now expanded to include start-up business funding. What makes the platform attractive is its ability to democratise fundraising through the medium of the online.
GoFundMe's rapid rise in popularity has been helped by its social media integrations and the speed at which individuals can start funds. With strategic foresight, the company launched its GoFundMe Guarantee in 2016, a pledge to protect donors from fraud or platform misuse - knowing that its continued growth could only be hampered by security issues or donor deception.
This guarantee is what has enabled the company to remain the largest crowdfunding platform in the world. Notably, it stands amongst the likes of Airbnb, Facebook, and Netflix in being backed by tech investors TCV.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Company benefits
- Wide range of health insurance options, including medical, dental, and vision (GoFundMe covers 100% of employee premiums, and 80% of spouse and dependents)
- $600 annual fitness and wellness reimbursement
- Weekly massages
- Standing desks
- Fully-stocked kitchens & daily lunches
- Team off-sites & monthly social events
- Many of our offices are dog friendly
- 10 paid holidays, 17 days of accrued vacation per year, unlimited sick time & three volunteer days
- Enhanced parental leaves
- $50/month for employees commuting to and from work (public transit and/or parking)
- Caltrain GoPasses for our Bay Area commuters
- "Gives Back" program, where employees nominate fundraisers weekly for donations from GoFundMe
- Quarterly volunteer events in each office to give back to our local communities
- 401(k) retirement plan with company matching
- Access to learning tools and resources, including a subscription to Udemy, guest speakers, and internal brown bag sessions
Company HQ
Centennial, Redwood City, CA
Leadership
Margaret Richardson
(Chief Marketing & Corporate Affairs Officer)Formerly worked at Airbnb as Vice President of Trust and Director of Global Policy. They worked in Trust & Safety at Apple prior to becoming a Member of Pipeline Angels.
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