Director of Customer Marketing, Demandbase

• 10+ years of experience in customer marketing, with demonstrated success in driving expansion revenue
• 3+ years demonstrated leadership skills, including hiring, mentoring and coaching both individual contributors and people managers
• Proven success as a communicator and cross-functional relationship builder with a focus on revenue growth
• Possess proven expertise in designing and implementing comprehensive customer marketing initiatives that deliver exceptional results in expanding customer accounts, maximizing platform adoption, and securing long-term loyalty
• Show mastery of the ABM landscape and understand how enterprise customers navigate their technology journey, with the ability to orchestrate meaningful engagements at critical decision points
• Create an environment that rewards bold thinking and calculated risk-taking, inspiring your team members to contribute their best ideas toward our expansion goals
• Excel at cultivating strategic partnerships with key stakeholders across Demandbase's Marketing, Customer Success, and Sales organizations to identify expansion opportunities and enhance customer lifetime value
• Demonstrate intellectual curiosity and continuous improvement, actively soliciting diverse perspectives and applying lessons learned to refine your approach
• Have a successful track record of spearheading transformation initiatives within an organization, mobilizing cross-departmental resources, and gaining executive support for customer expansion priorities

Desirable

• Demandbase is looking to hire a Director, Customer Marketing to join the Growth Marketing team
• This role will report to the SVP Growth
• We are looking for a strategic leader who can confidently bring together cross-functional teams, provide a data-driven point of view and cultivate a high-performing strategy and team
• Define, own and execute Demandbase's customer marketing strategy, creating a vision and operational plan that drives customer expansion pipeline, increases customer loyalty and lifetime value
• Evangelize the voice of the customer across the business, researching and analyzing what drives customer delight and dissatisfaction and providing actionable insights
• Lead and develop a diverse team of customer marketers spanning customer lifecycle, education, expansion, retention, community and advocacy, providing coaching and career pathing to cultivate a high-performing team and culture
• Partner closely with Sales and Customer Success leaders (Success, Professional Services, Support and Solutions Engineering)
• Own ideation and execution for campaigns and communications into our customer base owning, 1:1, 1:few and 1:many motions
• Lead our executive engagement strategy and execution, including our Customer Advisory Board and its quarterly virtual and in-person gatherings
• Own your team’s impact on our company-wide goal of generating expansion pipeline, earning customers for life, driving measurable progress in decreasing churn, increasing product adoption and growing gross revenue retention