Conversion Rate Optimization Manager, Chime
Web
$103.7-144k
+ Bonus + Equity
Mobile banking for the everyday person
Be an early applicant
Mobile banking for the everyday person
1001+ employees
Be an early applicant
$103.7-144k
+ Bonus + Equity
1001+ employees
Company mission
To make financial peace of mind a reality for millions of everyday people.
Role
Who you are
- An ideal candidate has a track record of leading the strategy and execution of web experimentation roadmaps in a results-driven environment
- You have a data-driven mindset, lead with a customer-centric approach, take an analytic approach to problem-solving and have a strong understanding of what data drives impact
- 5+ years of experience leading web strategy and conversion optimization initiatives at a tech, consumer finance or innovative, consumer brand
- Experience using data and insights to inform requirements, ideas, and strategies with hands-on experience with web tools including CMS (Contentful), A/B testing tools (Optimizely, Ninetailed), site analytics (Google Analytics) and business intelligence tools
- Adept at leading hypothesis-driven A/B tests, experiment design, and running experiments at scale
- Well-versed in the technical aspects of running a website, UX, SEO, domain management, HTML/CSS/JavaScript
- Effective communication skills with the ability to articulate strategies and plans to a wide variety of audiences
- Excellent project management and problem-solving skills with the ability to manage multiple projects simultaneously from strategy to execution
- Ability to adapt and thrive within the fast pace and ambiguity of a growth organization
What the job involves
- Chime is seeking a growth expert to join our marketing team as a CRO Manager. In this role you will define and drive the conversion rate optimization strategy and roadmap for Chime.com
- Build and manage the execution of CRO strategy on Chime.com that drive acquisition and conversion
- Collaborate with Marketing, Engineering, Creative, and Product teams to optimize existing landing pages while ensuring accurate messaging, timing, and capabilities needed to execute
- Drive continuous performance improvement through the development of an ongoing experimentation roadmap aligned to short-term and long-term opportunities
- Leverage dynamic personalization capabilities to create digital experiences aligned to audiences and channels
- Analyze and monitor page performance and user behavior across site landing pages, generate data-driven hypotheses that inform strategies, and uncover areas of opportunity to improve the customer journey
- Develop a deep understanding of our members and site visitors through data, insights, and cross-functional partnerships (Analytics, Engineering, and Consumer Insights). Leverage those insights to inform site strategy
- Partner with Analytics to establish a clear measurement framework, define KPIs, track and analyze website performance, and manage forecasts
- Collaborate with the Content Marketing team on SEO initiatives and content opportunities that improve website conversion efficiency
- Support defining, developing and, and implementing web optimization and experimentation processes that drive team efficiency
Our take
Chime is part of the growing realm of fintech banks and providers, emphasizing straightforward, cost-effective banking solutions. It cuts the expenses tied to basic bank accounts and provides users with greater autonomy in managing their finances.
In contrast to many traditional banks that levy steep fees and hefty penalties for overdrafts while offering meager interest rates on savings, Chime addresses a crucial gap in the banking sector. Its primary focus is on catering to individuals with modest savings who seek the convenience of automated digital banking.
With a remarkable ascent in its trajectory, Chime's current valuation stands at $25.5B, a staggering $23.5B surge from its early 2019 valuation, underscoring its impressive and swift expansion. However, competition remains fierce, with other neobanks like Ally offering similar features and vying for the same customer base.
Freddie
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Aug 2021
$750m
SERIES G
Sep 2020
$485m
SERIES F
Total funding: $2.0bn
Company benefits
- Physical: We believe in taking care of your physical health, so as a Chimer you’ll get medical, dental, and vision insurance, as well as benefits to support your physical activity, family planning, and all of your little Chimers
- Emotional: We know that staying healthy involves a lot more than doctor’s checkups. We partner with Modern Health to help you navigate your mental health, give monthly Take Care of Yourself Days, and want you to take time off when you need it
- Financial: We want Chimers to save and feel financially supported, so we offer savings plans with competitive matching, as well as access to financial planning and legal assistance so that you can find your financial peace of mind
- Social: We’ll celebrate your milestones together with travel stipends, swag, and high-fives and make sure you’re connected to fellow Chimers through our Chime Resource Groups (CRGs) and company events
Company HQ
Nob Hill, San Francisco, CA
Leadership
Chris Britt
(Co-Founder & CEO)Chris worked as an Accenture Management Consultant for 4 years before roles at CMGI, Comscore Networks, and Visa. They left their position as an SVP of Corporate Development at Green Dot Corporation to co-found Chime in November 2012.
Ryan King
(Co-Founder)Ryan worked at Plaxo for 8 years, first as Lead Engineer and then working their way up to VP of Engineering & COO. They went on to be CTO & Vice President at Comcast Silicon Valley Innovation Centre before co-founding Chime.
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