Customer Lifecycle Marketing Manager, Industrious
$100-110k
You will also be eligible for an annual 12.5% bonus and participation in our long-term incentive program
Flexible workspaces
Be an early applicant
Flexible workspaces
501-1000 employees
Be an early applicant
$100-110k
You will also be eligible for an annual 12.5% bonus and participation in our long-term incentive program
501-1000 employees
Company mission
To be the workplace where you belong.
Role
Who you are
- You are a kind, thoughtful, quirky team player who doesn’t take themselves too seriously
- A customer-centric marketer with a proven track record in a similar Lifecycle Marketing role – driving commercial results around customer acquisition, lead nurture and retention
- A HubSpot wiz with deep experience deploying emails and reporting on performance
- Highly organized with strong project management skills; able to juggle multiple projects in a cross-functional environment
- Excited about data and exhibit an analytical mindset with a comfort in interpreting performance metrics and making recommendations
- A creative thinker who enjoys testing new approaches and uncovering growth opportunities
- A strong communicator who can work collaboratively across teams
- Kind and thoughtful – a team player who doesn’t take themselves too seriously
- 3+ years of experience in Lifecycle Marketing with a focus on driving user acquisition and retention through multi-channel strategies
- Hands-on experience building and executing marketing campaigns with proficiency in marketing automation tools and CRM platforms (Hubspot a plus)
- Strong communicator who can effectively present ideas, findings, and campaign results to key stakeholders
- Project management skills, with the ability to manage multiple priorities and meet tight deadlines
- Skilled at analyzing data and adjusting strategies to optimize campaign performance
- Collaborative and adaptable team player with strong problem-solving skills who thrives in fast-paced environments
What the job involves
- At Industrious, we’re building a world-class coworking experience that combines thoughtful design, hospitality, and flexibility
- We’re looking for a customer-obsessed Lifecycle Marketing Manager to play a key role in driving new member acquisition and retention through innovative, data-driven campaigns
- This role is critical for accelerating our growth efforts and creating a seamless journey from prospect to customer, while also managing the end-to-end lifecycle for our core member base
- Reporting to the Senior Manager of Lifecycle Marketing, this role is ideal for a marketer who thrives at the intersection of creativity and analytics and enjoys rolling up their sleeves to execute
- Create, schedule, and send email communications that drive awareness around new locations, upcoming events, and exciting promotions
- Assist with the deployment of automated lead nurtures, ensuring we effectively guide prospects through the consideration phase
- Oversee and optimize Industrious’ referral program, driving adoption and identifying opportunities to grow business revenue through the program.
- Manage our direct mail campaigns, including segmentation, testing strategy, and reporting on performance
- Maintain “local playbooks” to ensure consistent marketing practices across all Industrious markets
- Track industry trends to surface new, opportunistic ideas for differentiating Industrious from competitive offerings
- Collaborate cross-functionally with design, operations, and sales to ensure marketing programs are executed seamlessly
- Regularly analyze campaign data and share actionable insights with the broader marketing team, highlighting CRM's impact on business KPIs
Our take
Industrious was founded in 2012 when its creators noticed that people often work d better in hotel lobbies and coffee shops than in traditional offices. This inspired the company to develop flexible workspaces that blend the casual environment of public spaces with the resources, security, and professionalism of an office setting.
Shared flexible workspaces are nothing new, but Industrious has successfully differentiated itself from larger competitors like WeWork by focusing on management contracts with landlords rather than leasing properties. The company has seen its revenue triple from 2019 to 2023 and recently took over WeWork's former headquarters in Manhattan.
As demand for smaller, flexible office spaces grows, Industrious is thriving. With partnerships like CBRE and its expansion into key markets, the company is ready to capitalize on the shifting trends in office space.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
May 2022
$100m
GROWTH EQUITY VC
Aug 2019
$80m
SERIES D
Total funding: $322m
Company benefits
- Healthcare - We care deeply about the physical and emotional well-being of our employees. That’s why we offer a range of plan options through United Healthcare, including a variety of employer-paid plans that provide coverage for employees and their families
- Flexible Vacation Time - At Industrious we have a flexible PTO policy. This encourages people to enjoy life outside of work, recharge and look after their mental and emotional health. Take the time you need to have a balanced and fulfilling personal life
- Paid Parental Leave - Families come in all shapes, sizes, and types. We welcome each new addition with generous paid leave so that you can bond with your new child
- Stock Options - We want you to be invested in Industrious’ success. All salaried Industrious employees receive a stock options grant that starts vesting on day one
- Learning & Development Grant - We’re committed to your professional development. We’re proud to offer a yearly grant so that you can take a class or learn a new skill
- Employee Resource Groups - These groups support, promote, and celebrate team members united around shared characteristics or life experiences
Company HQ
Union Square, New York, NY
Leadership
Jamie Hodari
(Co-Founder & CEO)Prior to Industrious, they were the CEO and Co-Founder of Kepler, a rapidly growing experimental university that Scientific American called a "daring global experiment" to bring "top-tier instruction to the neediest parts of the planet."
Justin Stewart
(Co-Founder)Formerly served as the Director of Acquisitions and Operations at Windham Development and Windham China, where they headed their US Real Estate operations
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