Director of Paid Media, Equinix

$139-273k

Listed salary range is benchmarked on US market data and varies between locations, may vary in other countries

Expert level

Chicago

Denver

London

Los Angeles

New York

San Francisco Bay Area

Toronto

Digital infrastructure company

Job no longer available

Digital infrastructure company

1001+ employees

B2BCommunicationSaaSCloud Computing

Job no longer available

$139-273k

Listed salary range is benchmarked on US market data and varies between locations, may vary in other countries

Expert level

Chicago

Denver

London

Los Angeles

New York

San Francisco Bay Area

Toronto

1001+ employees

B2BCommunicationSaaSCloud Computing

Company mission

To provide finance, manufacturing, transport, government, and healthcare organizations a cloud-first world.

Job

Company

Role

Who you are

12-15+ years experience in managing paid media media campaigns in B2B technology companies, with a strong background in paid search, social and display advertising with a focus on lead gen and customer acquisition for both Enterprise and Mid Market
7-8 years experience leading a team of media strategists and planners
Very skilled at analyzing campaign data, identify trends, and make data-driven decisions to optimize performance and drive business results. Proficiency with analytics tools
Ability to communicate complex performance data and marketing strategies effectively to stakeholders at all levels, including senior leadership
Extensive experience of planning and executing global, regional and localized campaigns at scale; skilled in applying audience insights, segmentation, persona targeting and integrating propensity models

What the job involves

Leads the Digital Marketing function and directs a multi-discipline management team that is responsible for driving the right audience to Equinix digital properties and converting prospects into the lead funnel through a defined user journey and experience
Lead global media strategy and planning across various platforms, including paid search, social, display and digital advertising to drive brand awareness, lead generation and customer acquisition for both Enterprise and Mid-Market segments
Drive acquisitions and upsell campaigns, optimizing across all stages of the user journey and delivering predictable, reliable ROI from marketing investment to drive growth
Own and manage the paid media budgets, ensuring efficient allocation of resources across channels. Monitor performance and continuously optimize campaigns for maximum ROI
Implement tracking and measurement systems to evaluate the effectiveness of paid media campaigns, providing regular reporting and insights to senior leadership on KPIS and campaign outcomes
Monitor industry trends platform changes and new ad technologies to keep company ahead of competitors and ensure campaigns are utilizing the latest best practices and innovations in paid media

Our take

Equinix is a veteran player in the digital infrastructure market, connecting industry-leading organizations in finance, manufacturing, retail, transportation, government, healthcare, and education.

The company provides a range of services within the categories of digital, support, data center, and interconnection, with capabilities including, for example, simplifying hybrid cloud deployments or securing on-site deployments. It has an extensive range of partners, granting its clients access to a vast range of industry-leading technologies atop its own offerings.

With a wide global presence, Equinix has secured a path to continued success by its ability to keep abreast of developments in the space. The company is comfortably positioned to remain a robust and leading player across multiple growth avenues and can be expected to make more smart developments and partnerships in the future.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

9% employee growth in 12 months

Glassdoor (4.1)

Trustpilot (3.3)

Company

Company benefits

Equinix employees receive excellent health care and counseling plans that vary by country to ensure the well-being of you and your family. We offer paid vacations and holidays and encourage community involvement year-round via volunteer opportunities
Spending time with your loved ones and taking care of your family are important. Equinix provides a range of country-specific programs that ensure you have the resources needed to thrive and manage your family’s needs
Equinix offers different programs to help you build your financial security, make charitable donations and seek additional education. In many countries we also offer a flexible employee stock purchase plan

Company HQ

Redwood Shores, Redwood City, CA

Leadership

Charles Meyers

(President & CEO (Not Founder))

Former Senior Associate at Booz Allen & Hamilton, President and COO at BellSouth.net, and VP of Business and Corp Development at Internet Security Systems. Before becoming CEO of Equinix, they were a Senior Technology Executive and Fitness Entrepreneur at Life Restorations LLC and Group President of Messaging and Mobile Media at VeriSign.

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