Director of Paid Media, Equinix
$139-273k
Listed salary range is benchmarked on US market data and varies between locations, may vary in other countries
Digital infrastructure company
Be an early applicant
Digital infrastructure company
1001+ employees
Be an early applicant
$139-273k
Listed salary range is benchmarked on US market data and varies between locations, may vary in other countries
1001+ employees
Company mission
To provide finance, manufacturing, transport, government, and healthcare organizations a cloud-first world.
Role
Who you are
- 12-15+ years experience in managing paid media media campaigns in B2B technology companies, with a strong background in paid search, social and display advertising with a focus on lead gen and customer acquisition for both Enterprise and Mid Market
- 7-8 years experience leading a team of media strategists and planners
- Very skilled at analyzing campaign data, identify trends, and make data-driven decisions to optimize performance and drive business results. Proficiency with analytics tools
- Ability to communicate complex performance data and marketing strategies effectively to stakeholders at all levels, including senior leadership
- Extensive experience of planning and executing global, regional and localized campaigns at scale; skilled in applying audience insights, segmentation, persona targeting and integrating propensity models
What the job involves
- Leads the Digital Marketing function and directs a multi-discipline management team that is responsible for driving the right audience to Equinix digital properties and converting prospects into the lead funnel through a defined user journey and experience
- Lead global media strategy and planning across various platforms, including paid search, social, display and digital advertising to drive brand awareness, lead generation and customer acquisition for both Enterprise and Mid-Market segments
- Drive acquisitions and upsell campaigns, optimizing across all stages of the user journey and delivering predictable, reliable ROI from marketing investment to drive growth
- Own and manage the paid media budgets, ensuring efficient allocation of resources across channels. Monitor performance and continuously optimize campaigns for maximum ROI
- Implement tracking and measurement systems to evaluate the effectiveness of paid media campaigns, providing regular reporting and insights to senior leadership on KPIS and campaign outcomes
- Monitor industry trends platform changes and new ad technologies to keep company ahead of competitors and ensure campaigns are utilizing the latest best practices and innovations in paid media
Our take
Equinix is a veteran player in the digital infrastructure market, connecting industry-leading organizations in finance, manufacturing, retail, transportation, government, healthcare, and education.
The company provides a range of services within the categories of digital, support, data center, and interconnection, with capabilities including, for example, simplifying hybrid cloud deployments or securing on-site deployments. It has an extensive range of partners, granting its clients access to a vast range of industry-leading technologies atop its own offerings.
With a wide global presence, Equinix has secured a path to continued success by its ability to keep abreast of developments in the space. The company is comfortably positioned to remain a robust and leading player across multiple growth avenues and can be expected to make more smart developments and partnerships in the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
9% employee growth in 12 months
Company
Company benefits
- Equinix employees receive excellent health care and counseling plans that vary by country to ensure the well-being of you and your family. We offer paid vacations and holidays and encourage community involvement year-round via volunteer opportunities
- Spending time with your loved ones and taking care of your family are important. Equinix provides a range of country-specific programs that ensure you have the resources needed to thrive and manage your family’s needs
- Equinix offers different programs to help you build your financial security, make charitable donations and seek additional education. In many countries we also offer a flexible employee stock purchase plan
Company values
- Seek something bigger - Come drive meaningful change as part of the world’s trusted, leading digital infrastructure company. Together, our work enables innovation that enriches our work, life and planet
- Challenge assumptions - Bring your unique perspectives and contributions to help us make bold decisions, become aware of biases and remove any barriers that still exist
- Want to unlock your potential - Achieve, learn, adapt and be comfortable building a fulfilling career. We are here to help you unlock your potential
Company HQ
Redwood Shores, Redwood City, CA
Articles
Leadership
Charles Meyers
(President & CEO (Not Founder))Former Senior Associate at Booz Allen & Hamilton, President and COO at BellSouth.net, and VP of Business and Corp Development at Internet Security Systems. Before becoming CEO of Equinix, they were a Senior Technology Executive and Fitness Entrepreneur at Life Restorations LLC and Group President of Messaging and Mobile Media at VeriSign.
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