Brand Director, Employer Direct Healthcare
Salary not provided
Excel
monday.com
ChatGPT
Senior and Expert level
Remote from US
Healthcare services for businesses
Open for applications
Healthcare services for businesses
201-500 employees
HealthcareB2CB2BWellbeing
Open for applications
Salary not provided
Excel
monday.com
ChatGPT
Senior and Expert level
Remote from US
201-500 employees
HealthcareB2CB2BWellbeing
Company mission
To democratize access to high-quality specialty care.
Role
Who you are
- You use LOGIC in your decision making and understand that progress is critical to making change. You focus on the execution of your content while balancing a fast-paced environment and you take the time to celebrate both the small & big wins
- INCLUSION is a core tenant of your personal beliefs. A diverse and inclusive environment is incredibly important to you. You understand and desire to be a part of a diverse team with different experiences and perspectives & you cherish the differences in each individual that you interact with
- You have the GRIT, drive and ambition to tackle big problems. Big problems require big ideas and a team that supports new ideas
- You care deeply for your customers are driven to keep HUMANITY in all decisions. Your customers aren’t just the individuals using your product. They are the driving factor in your motivation to make a change
- Integrity guides you in life. Focusing on the TRUTH vs. giving people the answers they want to hear
- You thrive in a Team Environment. Collaboration is key in innovation and creating change
- 7+ years of experience in brand marketing, with a strong preference for B2B healthcare environments
- A proven track record of building and scaling brand programs that demonstrate measurable business impact
- Highly analytical and data-driven with fluency in brand measurement techniques and tools. Comfortable running own analysis in excel, SFDC and collaborating with product on user analytics
- Proven success in creating and maintaining performance dashboards, briefings, and reporting frameworks for executive audiences
- Strong understanding of modern brand platforms, content strategy, and cross-channel execution
- Expertise in using project management tools (e.g., Monday.com) and enablement platforms (e.g., Highspot) to drive transparency and accountability
- Excellent storytelling and strategic writing skills; able to translate complex ideas into powerful narratives
- Experience managing external agencies, freelancers, or cross-functional teams in matrixed organizations
- Familiarity with generative AI tools (e.g., ChatGPT, Jasper, Midjourney, etc.) and their creative applications
- Comfortable in a high-growth, fast-paced environment where ambiguity is common, and autonomy is expected
What the job involves
- Lantern is building the most trusted brand in specialty care
- As Brand Director, you will orchestrate our end-to-end brand marketing strategy - connecting the dots across employer brand, awareness, perception, engagement, and voice
- Your role is both strategic and operational: setting direction and executing on initiatives that grow Lantern’s presence, relevance, and impact across all audiences
- You’ll serve as the connective tissue between content, creative, growth marketing, PR, product marketing, and commercial teams, ensuring brand investments are aligned, measured, and optimized for business impact
- This role demands a unique blend of analytical rigor and creative fluency, with a keen eye toward how brand building drives growth
- You’ll also be an internal champion for new tools and technologies - especially generative AI - that unlock new efficiencies and creative potential
- Strategic Leadership
- Own the strategy for Lantern’s brand marketing pillars: employer brand, awareness, perception, engagement, and power of voice
- Develop annual and quarterly brand marketing plans aligned with company goals and supported by clear KPIs
- Serve as a strategic thought partner to leaders across marketing, product, and commercial functions
- Cross-Functional Activation
- Lead integrated brand campaigns across channels (web, social, PR, content, events, etc.) in close collaboration with content, creative, and growth teams
- Activate our brand with keystone thought leadership content and partner with HR and executive leadership to define and activate Lantern’s employer brand
- Act as the voice of brand health in internal forums, driving alignment and shared understanding of priorities and results
- Lead industry recognition efforts and manage agency/partner collaborations to extend brand reach
- Identify and cultivate brand-led partnerships with ecosystem collaborators to amplify Lantern’s market presence
- Measurement/ Optimization & Budget Management
- Define and manage brand KPIs (awareness, engagement, preference, reputation, etc.), setting benchmarks and optimizing performance through data. Provide board level analysis on brand performance and own team’s finances
- Lead the development and rollout of Lantern’s Brand Strength Measurement Framework, incorporating internal KPIs and external benchmarks (e.g., perception studies)
- Conduct competitive and audience research to identify whitespace and fine-tune positioning
- Translate insights into decisions, adjusting tone, channels, or strategy based on performance and opportunity
- Execution, Governance & Ownership
- Personally lead key brand projects end-to-end—from concept through creative execution and post-launch analysis
- Contribute to messaging, campaign narratives, and storytelling frameworks
- Build, maintain, and continuously improve brand resources—including centralized guidelines, playbooks, and training programs
- Ensure all external-facing brand expressions are consistent, compelling, and on-strategy. Conduct regular brand audits and evolve brand documentation annually based on learnings
- Manage third party vendors and ensure projects meet deadlines and budget constraints
- Innovation & AI Integration
- Champion emerging technologies—including generative AI—to scale brand content and enhance creative workflows
- Identify and pilot new tools that improve content creation, insight generation, or campaign management
Our take
Employer Direct Healthcare operates within the insurance and healthcare networks of the US to provide healthcare solutions for self-funded employers and their employees. Based in Texas, EDH offers two services - SurgeryPlus and Cancer Care Direct, which both aim to reduce the cost of these typically more expensive cases while maintaining a high standard of care.
Boasting an established footprint, EDH has more than 3 million members, including employees of Fortune 500 companies, as well as more than 3000 surgeons and 500 hospitals and ambulance services under its umbrella. Since founding, it claims to have supported over 43,000 patient journeys, helping to make the process more affordable and straightforward.
In 2023, substantial growth capital from Insight Partners verified Employer Direct Healthcare as a Unicorn. This latest investment will help the firm grow its client base as well as expand its suite of products moving forwards.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Top investors
Company
Funding (1 round)
May 2010
$1m
SERIES A
Total funding: $1m
Company benefits
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Short & Long Term Disability
- Life Insurance
- 401k with company match
- Paid Time Off
- Paid Parental Leave
Company HQ
City Center District, Dallas, TX
Leadership
John Zutter
(CEO (Not Founder))Currently Partner at Dundon Capital Partners. Previously Executive Vice President at Santander Consumer USA and J.P. Morgan.
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